Director of Product and Market Development - Professional Services

WebCE Education; Dallas (TX); Hybrid; USD 120,000 - 160,000; Full time

Job summary

A leading education firm in Dallas, TX is seeking a Director of Product and Market Development. This role involves driving growth across key product lines in Tax, Accounting, and more. The ideal candidate will have over 10 years of product management experience and strong analytical skills. This position allows for hybrid work and offers competitive compensation and comprehensive benefits.

Benefits

Competitive salary

Comprehensive benefits

Hybrid work model

Qualifications

• 10+ years of experience in product management, preferably in Tax and Accounting.
• Strong ability to engage across all organizational levels.
• Proficiency in interpreting market data and financial metrics.

Responsibilities

• Drive revenue growth and expand market share by analyzing sales performance.
• Coordinate cross-functional efforts to capture customer feedback.
• Define product-market fit and guide go-to-market strategies.

Skills

Communication skills

Analytical skills

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

Director of Product and Market Development – Professional Services

WebCE is seeking a strategic and innovative Director of Product and Market Development over the Professional Services team to lead growth across the Tax and Accounting, Funeral, and Real Estate product lines. This role is ideal for a seasoned leader with expertise in market strategy, partnership development, and product innovation. The Director will oversee a senior team of Content and Curriculum Development Directors, ensuring products exceed customer expectations, differentiate in the market, and drive revenue and profitability.

Key Responsibilities

On a daily basis, you will focus on driving revenue growth and expanding market share by analyzing sales performance, interpreting market signals, and identifying strategic opportunities. You will assess where WebCE fits within the competitive landscape, uncover reasons for missed opportunities, and develop actionable plans to address gaps. A key part of your role will be coordinating cross-functional efforts to capture the voice of the customer—ensuring feedback is systematically gathered, analyzed, and translated into strategic direction. Our Content and Curriculum Development Directors report to this role. Your focus will be on aligning their output with broader market and revenue goals. You will also lead efforts to define product-market fit, guide go-to-market strategies, and support the development of offerings that resonate with target audiences and meet evolving industry demands.

Qualifications

A bachelor\'s degree in Marketing, Business, or a related field, with at least 10 years of experience in product management—preferably within Tax and Accounting. CPA or EA credentials are preferred. The ideal candidate will possess strong communication and analytical skills, with the ability to engage across all levels of the organization and interpret market data and financial metrics. Proficiency in Microsoft Office Suite, excellent organizational skills, attention to detail, and the ability to work independently are essential. Outstanding verbal, written, and interpersonal skills are required.

Physical Requirements

• Authorization to work in the U.S. without sponsorship.
• Corporate Office in Dallas, TX; Hybrid work available. Strong preference for candidates located within the DFW metroplex.
• Comfort with prolonged desk work involving computer and phone use.
• Ability to occasionally lift items weighing up to 10-15 pounds.
• Willingness to travel up to 10% per year.

Who We Are

Based in Dallas, TX, what started as a continuing education company has grown into a suite of professional education products for every stage of our customer\'s careers. For over 25 years, we have served online courses to professionals nationwide, and know what it takes to engage adult learners with different learning styles. Services provided range from insurance, to financial planning, real estate, securities, tax, funeral, casino and more. At WebCE, our employees are passionate, experienced, and dedicated to delivering great service.

What We Offer

This role provides the opportunity to be at the forefront of shaping the future of financial education and services. You will work in an environment that values innovation, collaboration, and forward-thinking strategies. We offer a competitive salary, comprehensive benefits, and the flexibility of a hybrid work model.

How to Apply

If you are driven, detail-oriented, and ready to lead a dynamic team in a thriving industry, we would love to hear from you. Join us in shaping the future of continuing education - apply today!