Director of Premium Services & Engagement

Sports Careers; Charlotte (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

Sports Careers is seeking a Director of Premium Services & Engagement to oversee the service, retention and engagement strategy for premium accounts across Charlotte Hornets home games and Spectrum Center events. Reporting to the Vice President of Premium Sales & Service, this leader will manage a team of Premium Account Managers and drive high-touch client experiences.

You will identify upsell opportunities, coordinate with Marketing and Game Day Operations, analyze CRM data, and lead

Qualifications

• 7+ years of experience in premium service, ticketing, or hospitality with leadership experience.
• Proven success in developing and executing client retention, engagement and revenue growth strategies.
• Strong leadership and team development skills with experience managing high-performing service teams.
• Demonstrated ability to build and maintain relationships with high-net-worth clients and corporate partners.
• Exceptional interpersonal, communication, and presentation skills with the ability to influence at all levels.
• Expertise in CRM platforms, data analysis, and customer engagement technologies to inform strategic decision-making.
• Strategic thinker

Responsibilities

• Lead the Premium Services & Engagement team in providing best-in-class experience for suite holders, club seat members and premium clients.
• Develop, implement and optimize engagement and service strategies that enhance satisfaction, retention and incremental revenue.
• Manage a team of Premium Account Managers, setting KPIs and fostering accountability and client-first focus.
• Partner with Premium Sales leadership to align cross-functional initiatives for sales and service goals.
• Identify upsell opportunities and support new business development across premium products.
• Oversee all client touchpoints, including renewal campaigns, events, gifting, and hospitality experiences.
• Collaborate with Marketing, Partnerships, Catering and Game Day Ops to deliver premium activations.
• Analyze CRM data to track satisfaction, identify trends and inform strategy.

Skills

Leadership

Client retention

Relationship management

CRM/data analysis

Premium service

Communication

Strategic thinking

Team development

Upsell revenue

Job description

The Director of Premium Services & Engagement oversees the service, retention and engagement strategy for all premium accounts across Charlotte Hornets home games and Spectrum Center events. Reporting to the Vice President of Premium Sales & Service, this leader manages a team of Premium Account Managers and is responsible for delivering exceptional client experiences, maximizing renewal and upsell revenue and driving engagement among suite holders, club seat members and corporate partners, and leveraging the new premium platform to enhance client value and provide a seamless, high-touch experience.

This role will also have the opportunity to directly generate new business from existing and prospective clients. To be successful in this role, you must demonstrate strong leadership, exceptional relationship management, and high-level service execution skills, along with a passion for premium hospitality and the NBA fan experience.

Core Values

• We operate with the highest level of integrity, driven by moral standards that guide us in everything we do.
• We communicate with full candor; openly, honestly, and respectfully with clarity.
• We work in the spirit of one team, committed to one vision, shared values, and an inclusive culture that ensures every person feels valued and respected.
• We hold ourselves accountable, and responsible to raise high levels of expectations of ourselves and our team.
• We compete at the highest levels and strive to be the best at everything we do
• We act with resilience and thrive in the face of challenges bringing others along with us.

Essential Duties And Responsibilities

• Lead the Premium Services & Engagement team in providing best-in-class experience for suite holders, club seat members and premium clients.
• Develop, implement and continuously optimize engagement and service strategies that enhance client satisfaction, retention and incremental revenue opportunities.
• Manage a team of Premium Account Managers, setting Key Performance Indicators (KPIs) while fostering a culture of accountability, collaboration and client-first focus.
• Partner closely with Premium Sales leadership to align cross-functional initiatives that support both sales and service goals.
• Identify upsell opportunities and support new business development efforts across premium products.
• Oversee all aspects of client touchpoints, including renewal campaigns, premium events, gifting, and in-game hospitality experiences, ensuring consistency and excellence aligning with KPIs.
• Collaborate with departments such as Marketing, Partnerships, Catering and Game Day Operations to deliver seamless and high-impact premium activations.
• Analyze data from CRM and feedback tools to track satisfaction, identify trends and inform strategic decision-making.
• Maintain high visibility with top clients, serving as a senior relationship manager to strengthen loyalty and advocacy.
• Assist in developing and executing the annual premium engagement plan, including innovative event programming, creative communications, and forward-thinking strategic activations that drive engagement and growth.
• Ensure the highest standards of service excellence are met across all premium touchpoints and events.
• Seek new and innovative opportunities to provide best-in-class sales and retention initiatives.
• Support the Vice President of Premium Sales & Service with reporting, budgeting, and long-term strategy planning.

Required Skills, Experience And Abilities

To perform the job successfully, you should demonstrate the following competencies:

• 7+ years of experience in premium service, ticketing, or hospitality, with at least 3 years in a leadership or management role.
• Proven success in developing and executing client retention, engagement and revenue growth strategies.
• Strong leadership and team development skills with experience managing high-performing service teams.
• Demonstrated ability to build and maintain relationships with high-net-worth clients and corporate partners.
• Exceptional interpersonal, communication, and presentation skills with the ability to influence at all levels.
• Expertise in CRM platforms, data analysis, and customer engagement technologies to inform strategic decision-making.
• Strategic thinker