Director of OT Admissions & Alumni Engagement

Methodist-University; Fayetteville (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Methodist University's Department of Occupational Therapy seeks a Director of OT Admissions and Alumni Relations to lead recruitment, marketing, and alumni engagement for both the OTD and OTA programs. The role oversees events, content creation, and data-driven outreach to drive candidacy and matriculation while strengthening industry ties.

The position emphasizes collaboration with university marketing, CRM management, and alumni activities, with a focus on inclusive recruitment and program

Qualifications

• Bachelor's degree required; degree in Marketing, Communications, Higher Education, Business or related field preferred.
• Three years in higher education admissions, student recruitment, enrollment management, or marketing/communications; health professions or graduate program experience preferred.

Responsibilities

• Promote OT programs and recruit students through events, digital content, and information sessions.
• Coordinate admissions materials, campus tours, transcripts, and interviews; manage applicant files.
• Develop and oversee marketing campaigns, CRM workflows, and analytics reporting.
• Engage alumni and coordinate events; maintain strong relationships with marketing and communications offices.

Skills

Strong written and verbalcommunication

Project management

Data management

Cross-functional collaboration

Education

Bachelor's degree

Degree in Marketing/Communications/Higher Education/Business or related field

Tools

OTCAS/WebAdMIT

Ellucian or Slate CRM

Adobe Creative Cloud or Canva

Job description

Methodist University's Department of Occupational Therapy seeks a Director of OT Admissions and Alumni Relations to lead recruitment, marketing, and alumni engagement for both the OTD and OTA programs. The role oversees events, content creation, and data-driven outreach to drive candidacy and matriculation while strengthening industry ties.

The position emphasizes collaboration with university marketing, CRM management, and alumni activities, with a focus on inclusive recruitment and program