Director of Marketing & Communications

Shalom Orlando; Florida; On-site; USD 90,000 - 140,000; Full time

Job summary

Shalom Orlando in Maitland, Florida seeks a Director of Marketing & Communications to lead brand strategy, storytelling and audience growth. You will shape communications across programs, events and campus life, using photo/video to capture community moments.

The role requires hands-on creation of digital and print materials, leadership of digital marketing channels, and collaboration with senior leaders to develop annual calendars and budgets.

Qualifications

• Experience in marketing, communications or brand strategy.
• Excellent writing/editing and storytelling skills.
• Strong visual judgment for digital/print materials.
• Hands-on creation of digital and print content.
• Experience with social media, email campaigns and website content.
• Audience segmentation and data-driven marketing.
• Project management and vendor coordination.
• Ability to work with senior leadership and across departments.
• Familiarity with AI-powered tools.
• Nonprofit/membership/education/hosp./arts/community experience is a plus.
• Knowledge of Jewish communal life is helpful.

Responsibilities

• Build and strengthen the Shalom Orlando brand across channels.
• Lead digital marketing: social, email, website; manage content calendars.
• Tell community stories with photo/video; create content across channels.
• Grow audiences with segmentation and data; support membership and events.
• Collaborate across departments to create annual/seasonal calendars.
• Lead creative work and production; manage external partners; use AI tools.
• Strengthen communications and marketing systems; track measures; manage budget.

Skills

Brand strategy

Marketing communications

Writing & storytelling

Visual design judgment

Digital and print materials creation

Social media strategy

Email campaigns & newsletters

Website content management

Audience segmentation / data-driven

Project management

Vendor/freelancer management

Leadership collaboration with seniors

AI-powered tools awareness

Nonprofit/membership/education/hosp./c

Jewish communal life knowledge

Tools

Canva

Adobe Creative Suite

Job description

Director of Marketing & CommunicationsShalom OrlandoMaitland, FloridaReports to: Chief Executive Officer About Shalom OrlandoShalom Orlando is building the next chapter of Jewish life in Central Florida. Home to the Roth Family JCC, Early Childhood Learning Center, Camp J, PJ Library, cultural arts, wellness and aquatics, youth and teen programs, older adult engagement, RAISE, community programs, philanthropy, advocacy and more, Shalom Orlando serves people at nearly every stage of life. Our vision is bigger than a collection of programs. We are building a vibrant community hub where people come to connect, belong, learn, celebrate and grow. We are in a period of growth and transformation, and marketing and communications will be central to shaping what comes next.

• Build and strengthen the Shalom Orlando brand (voice, design, photography, messaging, presentation).
• Bring greater consistency across programs, events, email, social media, print, website and campus communications.
• Tell the story of our community; create and edit content across channels; use photo/video to show community life.
• Grow and engage audiences with segmentation and data; build campaigns supporting membership, participation, events and philanthropy.
• Lead digital marketing: oversee social, email, website; manage content calendars; write/schedule content; improve newsletters and site content.
• Partner across departments to move from last‑minute requests to coordinated marketing plans; create annual/seasonal calendars.
• Lead creative work and production; build templates/systems; manage external partners; know when to bring in specialists.
• Embrace AI and innovation to work smarter across content creation, design, marketing, analysis, automation and workflows.
• Strengthen communications and marketing systems; improve intake/approvals; track key measures; manage the marketing budget.

Who You AreA strong marketer, storyteller and doer; comfortable with strategy and execution; creative, organized, resourceful and collaborative; naturally curious about AI and new tools; strong judgment and quality standards; people- and community-focused. Experience We’re Looking ForExperience in marketing/communications/brand strategy; excellent writing/editing/storytelling; strong visual judgment; hands‑on creation of digital and print materials; social media strategy and execution; email campaigns/newsletters; website content management; audience segmentation/data-informed marketing; project management; working with senior leadership; managing vendors/freelancers; tools such as Canva/Adobe; demonstrated use of AI-powered tools; interest in emerging technologies; nonprofit/membership/education/hospitality/arts/community experience a plus; knowledge of Jewish communal life helpful.