Director of Marketing & Brand Strategy

University of Illinois Springfield; Springfield (IL); Presencial; USD 105.000 - 115.000; Jornada completa

Descripción de la vacante

The University of Illinois Springfield seeks a Director of Marketing & Brand Strategy to serve as the university’s chief marketing strategist and brand steward, guiding integrated marketing, brand positioning, and audience engagement to advance enrollment, strengthen reputation, and elevate visibility.

This role provides strategic leadership for university-wide brand management and enrollment marketing across diverse audiences.

Formación

• Bachelor’s degree in marketing, communications or related field.
• 7+ years of progressive marketing leadership.
• Experience in higher education enrollment marketing or multidisciplinary agency environments.
• Proven success leading integrated marketing initiatives with measurable results.
• Experience using CRM, enrollment, web and advertising data to evaluate marketing effectiveness.

Responsabilidades

• Lead enrollment marketing strategy across first-year, transfer, graduate, online and adult learner audiences.
• Partner with campus leadership and academic programs to align strategies with priorities.
• Oversee brand management, guidelines, and visual identity across channels.
• Manage partnerships with external agencies and vendors.
• Lead a marketing team of five FTE and student workers.
• Monitor ROI and allocate budgets based on analytics and performance.

Conocimientos

Marketing leadership

Strategic marketing

Data-driven decision making

Leadership and people management

Cross-functional collaboration

Audience engagement

Brand stewardship

Educación

Bachelor’s degree in marketing, communications or related field

Master’s degree preferred

Herramientas

CRM systems

Drupal CMS

Slate

Descripción del empleo

Posting Category: E

About UIS:

Located in the state capital, the University of Illinois Springfield is one of three members of the University of Illinois system. The University serves more than 4,000 students in 44 graduate and 56 undergraduate programs. You are encouraged to visit the university web page at http://www.uis.edu .

Application deadline:

Open Until Filled, priority deadline of 11/30/2026

Annual Salary Range:

$105,000 - $115,000

Summary:

The Director of Marketing & Brand Strategy serves as the university's chief marketing strategist and institutional brand steward, leading integrated marketing, brand positioning and audience engagement strategies that advance enrollment, strengthen reputation and elevate institutional visibility.

This position provides strategic leadership for university-wide brand management, market positioning and enrollment marketing across first-year, transfer, graduate, online and adult learner audiences. The Director partners with campus leadership and key stakeholders to use market intelligence, audience insights and performance data to identify growth opportunities, strengthen UIS' competitive position and clearly communicate our value.

The Director oversees an in-house marketing and creative team, directs external agency partnerships and serves as a trusted advisor to university leadership on enrollment marketing, institutional positioning, reputation and audience engagement.

The Director continuously monitors emerging marketing trends, technologies and audience behaviors, identifying innovative approaches that strengthen enrollment outcomes, enhance institutional reputation and position UIS ahead of competitors. The successful candidate will bring a forward-thinking mindset and demonstrated ability to translate new marketing tools, channels and strategies into measurable organizational results.

Duties & Responsibilities:

Enrollment and Institutional Marketing Strategy: Leads the university's enrollment marketing strategy in partnership with Enrollment and Retention Management, developing data-informed and integrated strategies to attract, convert and yield priority student populations across first-year, transfer, graduate, online and adult learner audiences. Partners with academic programs to assess market demand, competitive positioning and enrollment opportunities for existing, revised and new academic programs and develops marketing strategies that align with institutional priorities and support sustainable program growth. Executes brand-building marketing tactics to advance institutional awareness and reputation among critical audience segments. Leverages analytics and campaign performance to inform future budget allocation and strategy; analyzes yield trends, audience segmentation, web traffic and media conversion data to build evidence-based marketing plans. Uses market research, audience data, and competitor analysis to identify opportunities, refine marketing messages and guide strategies that strengthen the UIS brand and support enrollment goals. Cultivates strategic community and corporate partnerships that extend institutional visibility and brand engagement.

Brand Management: Serves as the university's brand steward, ensuring consistent and effective representation of the institution across all marketing channels, partnerships and stakeholder audiences. Oversees internal and external brand management, serving as the lead strategist for executing and maintaining institutional brand rollouts, visual identity refreshes and positioning strategies.

Establishes and enforces institutional brand guidelines, logo architecture and messaging frameworks across all academic colleges, administrative units, and external marketing touchpoints. Maintains university brand standards. Manages logo trademarking requirements and licensing permissions. Identifies modern methods for extending the UIS brand through thought leadership, content marketing and other organic marketing opportunities. Develops brand strategies to strengthen UIS reputation and visibility among prospective students, families, alumni, employers, community leaders, policymakers and other priority stakeholders.

Leadership & Partnership: Manages strategic partnerships with external agencies and vendors, ensuring effective collaboration, clear expectations, and high-quality, timely deliverables aligned with university goals and contractual agreements. Supervises and leads a high-performing marketing team of five full-time employees and one to two student workers by initiating clear responsibilities, performance expectations, professional development and accountability for results. Partners closely with other directors in the Department of Strategic Communications and colleagues from the Office of Admissions Recruitment to ensure all enrollment campaigns and brand initiatives are fully integrated and cross-amplified. Represents the Office of Marketing & Brand Strategy on institutional committees, task forces, and strategic initiatives. Collaborates with enrollment management, advancement, athletics, academic affairs, and other university units to align marketing initiatives with institutional goals and priorities. Translates market intelligence into actionable recommendations for university leadership.

Fiscal Management: Responsibly manages annual Marketing & Brand Strategy budget, ensuring expenses stay within allocated funding. Tracks and demonstrates ROI for marketing investments.

Other duties as assigned.

Minimum Qualifications:

Bachelor’s degree in marketing, communications or a related field (master’s degree preferred)

At least 7 years of progressive marketing leadership, with a proven track record in higher education enrollment marketing or multidisciplinary agency environments

Demonstrated success developing and leading integrated marketing initiatives that produced measurable results, such as enrollment growth, lead generation, student yield, audience engagement, brand awareness or market expansion

Demonstrated ability to anticipate and adapt to evolving marketing trends, technologies and consumer behaviors, leveraging emerging strategies and innovative tactics to achieve enrollment, engagement and brand reputation goals. Experience evaluating and implementing new marketing approaches while balancing creativity, data, ROI and organizational objectives

Demonstrated experience using CRM, enrollment, web, advertising and audience data to evaluate marketing effectiveness across the enrollment funnel and make budget and strategy decisions

Direct experience leading or operationalizing a major brand refresh or institutional positioning campaign within a complex, matrixed organization

Demonstrated expertise in brand strategy, digital marketing, audience engagement and integrated multi-channel campaign development

Experience writing and editing effective, audience-centered creative copy for digital advertising, outdoor advertising, websites and other marketing materials

Demonstrated ability to communicate complex marketing insights and strategic recommendations to executive leaders and diverse stakeholder groups

Proven record of supervising creative staff (graphic designers, photographers) and managing external vendor contracts

Preferred Qualifications:

Master’s degree; higher education experience; familiarity with Drupal content management system and Slate; experience managing contracted external partners and vendors.

Employment Policies and other information:

The University of Illinois System is an equal opportunity, affirmative action employer dedicated to building a community of excellence, equity, and diversity. We are committed to fostering an inclusive environment and we welcome applications from qualified individuals of all backgrounds and identities. The University of Illinois System does not discriminate against any applicant or employee based on their real or perceived race, color, religion, sex, national origin, ancestry, age, order of protection status, genetic information, marital status, disability, sexual orientation including gender identity, unfavorable discharge from the military or status as a protected veteran and will comply with all federal and state nondiscrimination, equal opportunity and affirmative action laws, orders and regulations. Visit University of Illinois Non-Discrimination Statement

The University of Illinois System conducts background checks on all job candidates upon acceptance of a contingent offer of employment. Convictions are not a bar to employment. Background checks will be performed in compliance with state and federal law.

The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit Policy on Consideration of Sexual Misconduct in Prior Employment .

As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility .

This position is intended to be eligible for benefits . This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all employment decisions will be made by a person.

UIS employment in this role is not covered by Social Security, and instead, is covered by the State University Retirement System.

• You will not pay Social Security taxes and your earning will not be on your Social Security Record. (Your record will, however, show your Medicare wages.


• Your pension from the State Universities Retirement System may affect the amount of your:


• Social Security benefit and


• Social Security benefit as a spouse

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted by contacting UIS HR at [e-mail] or call 217-206-6652.