Director of Marketing , B2B

Manychat; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Professional development budget

Comprehensive medical, dental, and 3

Hybrid work and flexible time off

In-office meals and snacks

Annual offsites and team-building

Job summary

Manychat in New York seeks a transformative B2B marketing leader to build our first dedicated team and drive brand, demand, and product marketing for our new Brands product. You’ll shape strategy, launch programs, and recruit a star team to accelerate growth globally.

You’ll partner with product, sales, and customer success to create scalable demand engines, own messaging, and lead a cross-functional marketing function that aligns with business goals and elevates the Manychat brand.

Qualifications

• Experience building and scaling B2B marketing teams.
• Experience with brand and demand marketing.
• Experience in product marketing.
• Strong leadership and collaboration skills.

Responsibilities

• Build the brand foundations for Manychat’s Brands product.
• Create scalable growth systems and demand engines.
• Develop and grow pipeline in collaboration with sales.
• Mine the Manychat ecosystem for opportunities and partnerships.
• Help Sales win by aligning marketing with sales goals.
• Build and mentor a high-performing marketing team.
• Communicate and advocate the brand vision across the org.
• Lead cross-functional initiatives to accelerate growth.

Skills

Brand marketing

Demand generation

Product marketing

Leadership

Job description

WHO WE ARE

Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does.

Our AI‑powered automations help creators and brands engage with audiences across Instagram, Messenger, WhatsApp, and TikTok — at the right moment, with the right message, minus the manual work.

We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow.

WHO WE'RE LOOKING FOR

You’ll be our first B2B marketing hire, at a company that’s already rocking it. An established brand, massive global exposure, and talent for days to help you do great things.

We’re looking for someone who’s built brands, created demand, and filled pipelines before. Someone with a point of view on how these things should work, and the ability to get them working.

You’ll shape the strategy, launch some programs, and build a star‑studded team to take our new product to the…um, stars? We might also need a copywriter.

YOUR FUTURE TEAMMATES

First of all, you’ll be part of the dashing new super unit currently known as ‘Manychat for Brands’. You’ll partner with a new product team, a new customer success team, a new sales team… there’s a pattern here we can’t fully put our finger on.

And of course, the Manychat Marketing team. You’re part of that too.

These people are the worst. Chaotic, opinionated, and just plain weird. You will love us to death.

WHY YOU'LL LIKE IT HERE

How awesome is it to build something from scratch, but this time with resources! and knowledge! and a universally loved brand behind you! The opportunity of a lifetime.

You’ll have the freedom to try things, the support to make them happen, and the responsibility to figure out whether they worked. Your ideas will also meet customers. They will decide everything. They are your new boss.

Oh and you get to build your own super team? Pinch yourself to find out if this is a real JD.

WHAT YOU'LL DO

• Build the brand foundations

• Build scalable growth systems (legal made us write ‘scalable’ at least once)

• Create demand and grow pipeline

• Mine the Manychat ecosystem for opportunities

• Help Sales win

• Build a team worthy of Manychat

• Talk about horses unusually often

• More things.
  

WHAT SUCCESS LOOKS LIKE

• If you don’t know this, please do not apply.

• Just kidding.

• Or are we?

• Note from Legal: We are.

TO SHINE IN THIS ROLE

• You’ll want to have experience building and scaling B2B marketing teams that were very proud of what they’ve done at the time. Their CEO was also proud of them because it made them rich.

• Experience with brand AND demand! We’re in a why-not-both situation here.

• Also product marketing! Yeesh, starting to seem unreasonably ambitious with the requirements here.

• You are unreasonably ambitious, yes?

• Also - be kind always. We’re very touchy about this one.

WHAT WE OFFER

Your growth and well-being are our growth and well-being. You’ll get:

• Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.

• Comprehensive medical, dental, and vision coverage for you and your dependents.

• Hybrid work and generous, flexible time off

• In-office perks, including free meals and snacks.

• Company-funded sport activities, annual offsites and team-building events.

• AI isn't a perk here - it's how we work. Claude, OpenAI, and more are on by default from day one, and we back teams in adopting whatever makes them faster.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.