Director of Marketing and Learner Recruitment

Phase2 Technology; Austin (TX); On-site; USD 125,000 - 150,000; Full time

Job summary

A leading educational institution seeks a Director of Marketing and Learner Recruitment in Austin, Texas. The role involves strategic oversight of marketing initiatives, managing learner recruitment, and leading a team to achieve enrollment goals. The ideal candidate has extensive experience in marketing within a higher education setting and a proven track record of effective communication strategies. A competitive salary of $105,000+ is offered based on qualifications.

Qualifications

• 7 to 10 years of experience in strategic communications, marketing, or brand management.
• Demonstrated success in managing multichannel campaigns.
• Experience in budget and personnel management.

Responsibilities

• Lead marketing and communications strategies for EEV.
• Manage Learner Recruitment to achieve enrollment targets.
• Develop and oversee marketing campaigns to drive enrollment.

Skills

Strategic communications

Marketing

Brand management

Project management

Team leadership

Education

Bachelor's degree in marketing or a related field

Tools

Marketing automation systems

Customer relationship management systems

Job description

Overview

Job Posting Title: Director of Marketing and Learner Recruitment

Hiring Department: Extended Education Ventures

Position Open To: All Applicants

Weekly Scheduled Hours: 40

FLSA Status: Exempt

Earliest Start Date: Nov 17, 2025

Position Duration: Expected to Continue

Location: UT MAIN CAMPUS

Job Details

General Notes: Autonomy, complexity, and a clear connection between effort and result - that's what you can expect as a member of the Marketing Team at Extended Education Ventures. We are a small, highly-productive team of creative professionals who are passionate about doing outstanding (and award-winning) work to help lifelong learners find continuing and professional education to support their career goals and build a better future.

Purpose: Integrated within Extended Education Ventures (EEV), the Director of Marketing and Learner Recruitment works closely with teams devoted to student support, course and program development, technology services, custom training, and conference facilities support to develop and oversee the implementation of strategies and tactics that promote continuing and professional education programs at UT Austin. This includes recruiting learners for these programs and building the Extended Campus reputation locally, regionally, and nationally.

Responsibilities

• Marketing Leadership -- Provide strategic oversight for the development and execution of marketing, digital marketing, and communications strategies for EEV. Lead initiatives for lead and prospect generation to achieve enrollment targets. Shape and manage the EEV brand, develop comprehensive marketing plans, and contribute to organizational strategy as a member of the EEV Leadership Team. Advise senior leadership on marketing-related matters and perform other duties as assigned.
• Learner Recruitment Leadership - Lead the Enrollment and Success team in guiding prospective students through the recruitment funnel to enrollment. Ensure alignment between student goals and program offerings to support successful outcomes. Provide strategic direction to optimize recruitment effectiveness.
• Communications -- Design and implement communication strategies for EEV. Oversee public relations efforts, including press releases and media outreach. Direct the creation of content for websites, social media, and external communications to ensure consistent and compelling messaging.
• Promotions and Recruitment -- Collaborate with marketing and recruitment teams to develop and execute integrated campaigns focused on lead generation, capture, and nurturing. Identify optimal distribution channels and oversee messaging and content development. Manage the planning and execution of annual marketing campaigns to drive enrollment.
• People and Financial Management -- Oversee a $1M+ budget and manage a team of 6-10 staff members, along with temporary personnel and external vendors. Coordinate with EEV Central Business Services for procurement. Lead daily operations, set performance goals, evaluate outcomes, and support staff development. Continuously assess and refine unit operations for efficiency and impact.
• Research and Measurement -- Establish and monitor KPIs to evaluate marketing effectiveness. Deliver regular reports on funnel performance, campaign ROI, and optimization strategies. Integrate market research into planning and stay informed on emerging trends and best practices.
• University-wide Leadership and Services - Advance EEV's mission by offering marketing and communications expertise to university partners. Facilitate collaboration among campus marketing professionals, foster external partnerships, and lead initiatives to elevate the Extended Campus brand and learner recruitment efforts across UT Austin.

Qualifications

Required Qualifications

• Bachelor's degree in marketing or a closely related field.
• At least seven to ten years of experience in strategic communications, marketing, or brand management.
• Understanding of principles of effective learner recruitment in a higher education setting.
• Demonstrated success in national audience identification and growth, including multichannel campaigns (social, traditional, and digital media).
• Familiarity with marketing automation and customer resource management systems.
• Experience with preparing and presenting marketing and enrollment KPI reports.
• Success in managing complex projects on deadlines.
• Significant history of writing and preparing promotional and marketing materials.
• At least two years of experience in budget and personnel management.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Experience leveraging consumer preference, public opinion, and market research tools to inform strategy and content.
• Direct experience in learner recruitment in a higher education setting.
• Prior experience in higher education or government is a plus

Salary

Salary Range: $105,000+ depending on qualifications

Working Conditions

• Work to be conducted in typical office environment

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled into your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Compliance and Legal

Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer: The University of Texas at Austin is an equal opportunity/affirmative action employer and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency: The University of Texas at Austin will not discharge or discriminate against employees or applicants for discussing pay. Details are provided in the policy.

Employment Eligibility Verification: If hired, you will be required to complete the federal E-Verify process and provide necessary documents.

E-Verify: UT Austin uses E-Verify. For more information, see the posters and notices linked in the original posting.

Compliance: Employees may be required to report violations of law under Title IX and Clery Act. You may access the Annual Security and Fire Safety report here or contact University Compliance Services for more information.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report.