Director of Marketing And Business Development

Devereux; League City (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

A healthcare organization in League City, Texas, seeks a dynamic Director of Business Development & Marketing. This role involves leading marketing initiatives to enhance program awareness and overseeing admissions and utilization management for individuals with autism and IDD. The ideal candidate will have a Bachelor's degree in a relevant field, 5+ years of experience in marketing, and strong leadership and communication skills. This position offers an opportunity to make a significant impact in the community.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 5+ years of experience in marketing or business development.
• Proven ability to implement marketing strategies.

Responsibilities

• Lead marketing initiatives for program awareness and enrollment.
• Manage admissions and utilization processes for client experience.

Skills

Marketing strategy development

Relationship building

Leadership

Communication skills

Organizational skills

Education

Bachelor’s degree in related field

Master’s degree preferred

Job description

Devereux Texas in League City seeks a dynamic and driven Director of Business Development & Marketing to join our team.

This person will lead marketing initiatives and oversee the admissions and utilization management team for our residential treatment program for individuals with autism and intellectual/developmental disabilities (IDD).

Key Responsibilities

• Develop and implement strategic marketing initiatives to enhance program awareness and enrollment.
• Nurture current business relationships, and proactively establish new relationships with referral sources, including school districts, state agencies, Medicaid programs and MCOs, healthcare professionals, and advocacy organizations.
• Collaborate with national marketing office on digital marketing, social media, and content creation to promote the program’s services.
• Represent Devereux Texas League City at conferences, community events, and networking engagements.
• Monitor industry trends to identify opportunities for growth and differentiation.
• Adapt strategies in response to industry trends and program needs to ensure consistent referral volume in alignment with organizational goals.
• Collaborate with finance, admissions, and contracting to develop new funding partnerships.

Admissions and Utilization Management

• Lead the admissions and utilization management team in managing inquiries, referrals, and payer processes.
• Ensure a smooth and client-centered admissions experience for individuals, families, and referral sources.
• Develop and refine admission procedures to enhance efficiency and accessibility.
• Collaborate with clinical and operational teams to assess referral fit, program capacity, and placement options within the program.
• Ensure that utilization management processes are timely, thorough, and in alignment with payer requirements for consistent payment for services.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, Communications, Psychology, or a related field (Master’s preferred).
• 5+ years of experience in marketing, admissions, or business development, preferably in healthcare, behavioral health, or IDD services. Extensive experience in other customer-facing roles will also be considered.
• Proven ability to independently develop and implement marketing strategies that drive growth and engagement.
• Strong leadership skills with experience supervising teams and fostering a collaborative work environment.
• Excellent communication, relationship-building, and organizational skills.
• Knowledge of funding sources and regulatory requirements related to IDD services is highly desirable.
• Experience managing an admissions process in a residential or healthcare setting is a plus.