Director of Marketing
Stay AI, Inc.
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Benefits offered by this job
Job summary
Stay AI is hiring a Director of Marketing to own the marketing function end-to-end. You will shape competitive positioning, craft compelling messaging for DTC brands, and drive pipeline in collaboration with Sales, Product, and Leadership.
You’ll lead content, channel strategy, and market narrative while ensuring rapid experimentation and measurable results in a remote-first environment with global reach.
Qualifications
- 5–8 years in B2B SaaS marketing or growth roles.
- Proven ability to drive pipeline and demand generation.
- Strong storytelling and market positioning skills.
- Experience partnering with Sales, Product, and Leadership.
Responsibilities
- Own competitive positioning and messaging across channels.
- Equip sales with decks, battle cards, one-pagers, and playbooks.
- Translate product launches into market-facing narratives for merchants.
- Lead content and channel strategy across LinkedIn, website, and email.
- Define market narrative and tune messaging monthly against competitors.
- Present marketing results and pipeline metrics to CEO and board.
Skills
Tools
Job description
We look for people who want to push industry boundaries with constant experimentation and collaboration. If that’s you, we’re looking for you.
for success in life and at work
You’ll receive a company MacBook and monitor included. But we’ll assist in getting anything else you need for success in your role.
We monitor market rates consistently to ensure we offer salaries that help you thrive in your role and at home.
Healthcare is one of the biggest costs for a household and we don’t want it to hold you back from living your best life.
While we love our remote culture, meeting in-person helps us form deeper bonds. Past locations include Park City and Playa Del Carmen.
We’re investing in your success both now and in the future. Our company 401K helps you save for the day you retire.
We’ve never had a physical office, allowing us to find the best talent across the globe. You’ll enjoy asynchronous work while still collaborating with your team every day.
We work with incredible brands like Graza, Olipop, Magic Spoon, and more. At Stay, your work truly impacts some of the most recognizable brands.
We are constantly searching for even more ways to support and engage our team. That may mean more benefits, events, swag, and more.
Exceptional work happens when we work as a team. That’s why we put so much emphasis on working together to get the best outcomes.
Events
We gather in-person every year for team retreats to strategize and bond. We’ve been to Park City and Playa Del Carmen, Mexico, and pick a fun new location each year.
Explore Opportunities
Remote, USA
Full time
Remote
Marketing
Who We Are
Stay AI is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We’ve worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions in subscription revenue alone. Our product is shaped by eCommerce experts who specialize in acquisition and retention—and it shows.
We have amazing investors like Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments were led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).
We are not afraid of challenging work and are excited to build the next big thing. Sound good to you? Then, please read more about our role!
Our Culture
We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in the beautiful setting of Park City or Mexico!
About The Role
Stay AI is looking for a Director of Marketing who is equal parts strategist and doer. You’ll own the marketing function end-to-end: from competitive positioning to sales messaging to the content that makes every merchant on a competing platform wish they’d switched sooner. You’ll set the direction, represent marketing at the leadership table, and you’ll also be the one in the weeds making it happen.
This is not a “build a team and delegate” role. You'll report directly to the CEO and work hand-in-hand with our Head of Sales and Head of Product to drive pipeline and create real FOMO in the market.
We have genuinely better product than our competitors. Your job is to make sure the market knows it.
What You’ll Own
- Competitive positioning: Deep understanding of Stay AI’s platform, the Shopify subscription landscape, and our key competitors. You'll know our differentiators cold and build messaging that makes switching feel obvious.
- Sales enablement: Arm BDRs and AEs with the decks, one-pagers, battle cards, and monthly messaging playbooks they need to win. You'll be in the room with the sales team regularly.
- Product marketing: Translate product launches and feature releases into market-facing narratives that resonate with DTC brands. You'll make sure our best features are visible, findable, and impossible to ignore.
- Content and channel strategy: Own our presence across LinkedIn, the website, email, and whatever channels move the needle. You'll produce content yourself that resonates with the market using AI tools, and know how to do it efficiently.
- Market narrative: Control the story. Define what we're attacking each month, which features we're spotlighting, and how we're positioning against the competition across every touchpoint.
- Marketing leadership & reporting: Own the marketing strategy and results at the leadership level. You’ll present pipeline contribution and market positioning to the CEO and Stay AI’s board.
What You’ll Bring
- 5–8 years in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem
- You’ve had prior success in product marketing and/or growth marketing roles: owning product positioning, translating features into high-converting messaging, and executing scrappy, data-driven experiments that build measurable pipeline
- You’ve operated at or near the leadership level: you can hold your own in a board or investor conversation, connect marketing activity to business outcomes, and know how to make the case for where to invest
- You’ve gone from 0-to-1 are excited by building
- You're a storyteller: you can take a strong product and build a market narrative that creates real urgency with the right buyers
- You use AI tools (Claude, ChatGPT, etc.) to accelerate market research, content personalization, and campaign analysis
- You're proficient in Salesforce or HubSpot and understand how marketing and sales data connect
- You write your own copy: messaging frameworks, landing pages, email sequences, and sales collateral
- You understand the sales motion and know how to support a revenue team, not just brand-build
- You have a point of view on positioning and can defend it in a room with the CEO and Head of Sales
- You move fast, iterate, and don't wait for perfect
What This Is Not
This is not a role for someone who needs a team to execute. You'll eventually have support, but you need to be the one producing and shipping.
This position is not eligible for visa sponsorship.
Insights
Enhance engagement through personalized offers.
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