Director of Marketing
Drug Hunter
Uma candidatura completa num minuto
Currículo e carta de apresentação personalizados, prontos a enviar.
Vantagens oferecidas por esta oferta de emprego
Resumo da oferta
Drug Hunter is a New York–based, remote-friendly biotech SaaS that helps R&D teams discover medicines of the future. We are seeking a senior product marketing leader to translate scientific insights into compelling platform messaging, drive go-to-market for new capabilities, and align Marketing, Science, and Sales across the organization.
You will own VOC programs, develop demand-generation content, create sales enablement assets, and run market experiments to establish a new baseline messaging
Qualificações
- Advanced degree in science required (Ph.D. a plus).
- 8+ years in marketing (product, content, and/or growth) targeting pharma/biotech audiences; SaaS experience a plus.
- Exceptional writing and attention to detail for a technical audience.
- Demonstrated case study or customer story portfolio.
- Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale.
- Comfort working directly with scientists and technical subject matter experts.
- Account-based marketing experience preferred; HubSpot familiarity is a plus.
- Travel up to 20%.
Responsabilidades
- Develop a VOC program to extract messaging to use in our product and content marketing initiatives.
- Create compelling messaging for the Drug Hunter platform working with the Science and Sales team for targeted outbound content.
- Work with the marketing team on digital channel initiatives to amplify our content and on account-based & lifecycle programs with segmented messaging.
- Partner with Sales to maintain our segmented target account list, and design the approach for each segment type.
- Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness.
- Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved.
- Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch.
- Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base.
- Create reports in HubSpot to track launch success and areas for improvement on future launches.
Conhecimentos
Formação académica
Ferramentas
Descrição da oferta de emprego
Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists that empowers them to discover the medicines of the future. We serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We're a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations.
Drug Hunter is a B2B scientific intelligence platform for biotech/pharma R&D scientists that empowers them to discover the medicines of the future. We serve most of the top global biotech & pharma companies including Dow 30 and S&P500 companies. We're a mission-driven, product-focused company backed by top-tier investors and trusted by the world's leading R&D organizations.
- Develop a voice of customer (VOC) program to extract messaging to use in our product and content marketing initiatives
- Create compelling messaging for the Drug Hunter platform working with the Science and Sales team for targeted outbound content
- Work with the marketing team on digital channel initiatives to amplify our content and on account-based & lifecycle programs with segmented messaging
- Partner with Sales to maintain our segmented target account list, and design the approach for each segment type
- Develop and drive our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
- Orchestrate product marketing initiatives and provide direction to all cross-functional teams involved
- Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for each launch
- Establish post-launch activities to drive adoption ensuring optimized ongoing communication with current customer base
- Create reports in HubSpot to track launch success and areas for improvement on future launches
- Leverage voice of customer and voice of sales to iteratively revise sales collateral including pitch decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
- Ensure sales enablement assets are designed for reuse across reps, accounts, and/or ICPs
- Develop customer proof with the Sales and Science teams including customer stories, use cases, and user tips to provoke intrigue in the product
- Take VOC, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
- Design and execute product marketing experiments for message, CTA, format, and audience variables and define what each one is meant to prove
- Establish parameters to track, measure, and report on tests, running a steady cadence of experiments in market to create a new baseline messaging strategy for the following year
- Advanced degree in science required (Ph.D. a plus)
- 8+ years in marketing (product, content, and/or growth marketing). Prior experience marketing to a pharma/biotech audience at a Life Science B2B company required. SaaS experience a plus.
- Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
- Demonstrated case study or customer story portfolio
- Experience building sales enablement assets for a considered, multi-stakeholder enterprise sale
- Comfort working directly with scientists and technical subject matter experts
- Account-based marketing experience preferred; HubSpot familiarity is a plus
- Travel up to 20%
Drug Hunter provides industry-leading benefits, including the following:
- Competitive salary, variable compensation, and equity
- Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
- Short-term disability and long-term disability insurance
- Cancer and critical illness coverage
- Up to 12 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
- 401(k) + employer match (3-5%)
- Home office set up stipend for fully remote employees
- Learning and development support
- Generous and flexible vacation and leave policies
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