Director of Marketing

ProMach; Georgia; Vor Ort; USD 120.000 - 165.000; Vollzeit

Benefits dieser Stelle

Medical and dental

Life insurance

401(k) with company match

Generous PTO

Benefits from day one

Zusammenfassung

ProMach is seeking a Marketing Director to lead the Systems & Process Group marketing efforts. You will manage a marketing team, develop budgets and strategies, and align plans with business goals to build brand awareness and drive growth.

You’ll interact with senior leaders, leverage CRM and marketing automation, and guide digital content and campaigns across brands. This role requires strategic thinking, data-driven results, and strong communication.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Minimum of 8 years’ experience in marketing management or communications and managing a team.
• Experience with CRM and marketing automation systems.
• Experience with digital marketing forms such as social media marketing and content marketing.

Aufgaben

• Plan and oversee marketing budgets, plans, and strategies.
• Oversee remote marketing team located at S&P facilities.
• Conduct meetings to review workload, resolve challenges, and train the team.
• Coordinate marketing campaigns and lead generation for direct and distributed products.
• Lead end-to-end marketing projects from start to finish.
• Develop internal communications and reports on best practices and collaboration.
• Guide digital content strategy for websites, blogs, SEO, PPC, and social media.
• Manage market research across brands to inform product development and positioning.
• Lead new product introductions and aftermarket marketing campaigns.

Kenntnisse

Leadership

Budget management

Team management

Strategic planning

Communication

Digital marketing

CRM

Marketing automation

Stakeholder management

Travel 30%

Ausbildung

Bachelor's degree in Marketing

Tools

CRM software

Marketing automation

Microsoft Office

Jobbeschreibung

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you.

At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey.

Do we have your attention? Keep reading.

We are hiring a Marketing Director who will be in charge of leading the ProMach Systems & Process Group marketing efforts. As a successful hire, you will be responsible for leading our marketing team and evaluating and developing marketing budgets, strategies, planning and coordinating marketing efforts. You will ensure that the marketing plans are communicated to business leaders and align with each business’ strategic objectives and overarching ProMach and S&P Group goals to build awareness, position brands, increase synergies, and drive growth. You must be comfortable interacting with people at all levels of the organization, while working closely with the S&P marketing team, Business Unit President, Senior Vice-Presidents, General Managers/VP, sales leaders and product managers. You must be data driven and metrics focused, and possess a high level of creativity, strong writing skills, strong inter-personal skills, and knowledge of CRM and marketing automation tools. The role also requires a deep understanding of what makes people tick and a drive to make a difference.

Job Duties

• Manage conception, development, and implementation of marketing budgets, plans, and strategies.
• Oversee marketing team including individuals with varying levels of experience and that are located remotely at Systems & Process (S&P) business facilities.
• Conduct meetings regularly with marketing team to review workload, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
• Plan and coordinate marketing and lead generation efforts for both direct and distributed products sales channels.
• Coordinate marketing campaigns and projects from start to finish.
• Drive continuous improvement of distributed products centralized partner resource management system.
• Oversee conferences, trade shows, and major events.
• Lead planning of S&P Group meetings to drive alignment of sales team across divisions.
• Develop internal communications and reports on best practice sharing, cross selling, success stories, and collaboration across brands.
• Collaborate with team members to guide digital content strategy for web sites, blogs, inbound links, SEO, PPC, remarketing, and social media.
• Manage market research projects across brands to aid product development and understand vertical, geographic, and competitive conditions and positioning. Follow-through with marketing team on execution of the strategy.
• Lead new product introductions to assure successful market introduction, awareness, and demand generation for new solutions across brands.
• Oversee aftermarket marketing campaigns.
• Help maintain consistent brand standards across entire group and individual brands in all mediums including print, digital, documentation, machinery, and more.
• Drive continuous improvement of current and adoption of new marketing technologies.
• Manage voice of customer interviews and customer satisfaction/loyalty surveys.
• Manage marketing integration aspects of new S&P business acquisitions.
• Support the VP of Marketing and leadership team in developing strategies to capture new opportunities with existing and potential customers.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Minimum of 8 years’ experience in marketing management or communications and managing a team.
• Proven ability to effectively manage and support team members that remotely located.
• Excellent leadership, communication, and decision-making skills.
• Excellent organizational skills, with ability to prioritize and multitask.
• Excellent interpersonal, written and oral communication skills.
• Proven ability to develop and manage budgets.
• Proven marketing campaign experience.
• Attention to detail.
• Experience with CRM and marketing automation systems
• Experience with digital marketing forms such as social media marketing and content marketing.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• High competence with Microsoft applications including Word, Excel, and PowerPoint.
• Ability to travel regularly (30%)

What’s in it for you?

There’s no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!

Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.

Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.

We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day.

ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.