Director of Marketing

Quorum Health; Forrest City (AR); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Healthcare coverage

Retirement savings plan

Paid time off and flexible scheduling

Professional development opportunities

Collaborative team environment

Job summary

Forrest City Hospital Inc in Forrest City, AR seeks a Director of Marketing to lead marketing programs, strengthen the hospital's image, and diversify services. You will serve as the physician liaison, support CEO recruitment, and ensure media visibility across channels.

The role requires strong communication, project leadership, and budget oversight, with healthcare experience highly preferred and a bachelor’s degree in marketing or related field.

Qualifications

• Bachelor's degree in marketing, business or administrative area.
• 3-5 years of experience in Marketing and/or Public Relations, healthcare preferred.
• Proficiency in MS Word, Excel, PowerPoint; familiarity with Adobe design products.

Responsibilities

• Develops, implements and directs programs to increase market share and enhance hospital image.
• Identifies products and services to diversify the hospital and raise community awareness.
• Serves as administrative liaison with the hospital auxiliary and supports CEO recruitment efforts.
• Marketing the hospital through written, verbal, and media channels and manages media relations.

Skills

Verbal communication

Written communication

Media relations

Project management

Budget management

Team leadership

Customer service

Education

Bachelor's degree in marketing, business or administrative area

Tools

MS Word

Excel

PowerPoint

Adobe design tools

Job description

Forrest City Hospital Inc
Forrest City, AR 72335, USA

Description

Director of Marketing

This position functions as both Marketing Director and Physician Liaison.

Job Summary:

• Develops implements and directs programs designed to increase the market share and enhance the image of the hospital, products, and services to the public.
• Identifies products and services to diversify the hospital through data, develops programs to heighten awareness of the community as to the quality and breadth of care available at the hospital.
• The Director is the administrative liaison with the hospital auxiliary.
• Assists the Chief Executive Officer (CEO) with the physician recruitment and retention program/liaison.
• The Marketing Director must be involved in the community at every level to always put the hospital and clinics in a positive view. Marketing the hospital through any form a written, verbal, and technical media.

Ensures the hospital and all service lines are clearly the best consumer choice by:

• Making weekly sales calls to physicians and other providers to promote products, services and remove barriers to using the hospital.
• Developing marketing plans for hospital, clinics and products and services.
• Serving as media spokesperson and develops media leads to promote the hospital and clinics.
• Developing internal and external communications tools.
• Planning, promoting, and coordinating PR activities.
• Analyzing strategic information to develop plans to address.
• Developing collateral materials for services.
• Coordinating with corporate advertising and direct mail campaigns.

Knowledge, Skills and Abilities:

• Excellent verbal and written communication skills.
• Demonstrated experience managing media relations.
• Experience managing projects, people and budgets.
• Strong work ethic, self-directed, independent, and able to work with minimal supervision.
• Demonstrated experience working effectively and collaboratively as part of a team.
• Strong interpersonal skills and commitment to exceptional customer service.
• Ability to handle multiple, high-priority tasks efficiently and in a timely manner.
• Ability to maintain confidentiality.

Qualifications:

• 3-5 years of experience in Marketing and/or Public Relations.
• Healthcare experience is strongly preferred.
• Bachelor's degree in marketing, business or administrative area required.
• Proficiency in MS Word, Excel, PowerPoint required.
• Familiarity with Adobe design products preferred.
• Competitive salary and benefits package.
• Opportunities for professional development and advancement.
• Supportive work environment with a collaborative team.
• Comprehensive healthcare coverage.
• Retirement savings plan.
• Paid time off and flexible scheduling options.

#ZR
#EXP

Equal Opportunity Employer
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