Director of Marketing

Thomas Jefferson Foundation; Charlottesville (VA); On-site; USD 105,000 - 118,000; Full time

Benefits offered by this job

Excellent benefits package (medical, 4

Fitness club membership discount

Discount in Monticello Cafe, gift shop

Employee Assistance Program (EAP)

$500 employee referral bonus

Job summary

Thomas Jefferson Foundation in Charlottesville, VA seeks a Director of Marketing to lead a dynamic team and craft marketing campaigns across owned, paid, and social channels. You will tell nuanced stories of Monticello and Jefferson’s legacy, drive visitation, and donor engagement while upholding scholarly accuracy and brand integrity.

The role reports to senior leadership and manages six-figure budgets, with a plan for a comprehensive marketing calendar and collaboration across departments.

Qualifications

• Bachelor’s degree in marketing, public relations, advertising, or liberal arts required.
• Master’s degree in marketing or public relations a plus.
• Minimum of seven (7) years' experience in marketing and four (4) years' experience managing staff.
• Experience with six-figure marketing budgets and working with project management tools (Asana).
• Strong written and verbal communication and presentation skills.
• Ability to manage multiple strategic marketing projects with internal and external partners.

Responsibilities

• Support and create awareness of Monticello’s mission, vision, and values through owned, paid, and social media.
• Brand management across all public channels. Develop and enforce brand standards and messaging to ensure consistency across the Foundation.
• Develop marketing strategies to grow visitation, Memberships, donor awareness, retail customers, digital audiences, and email subscribers.
• Lead website strategy including ongoing improvement of user experience and digital campaigns for paid media, analytics, and customer journey.
• Collaborate with multiple departments throughout the Foundation.
• Plan and oversee the annual marketing budget and monitor expenditures.
• Direct and manage creative and visual work flow for website, advertising, events, collateral and signage.
• Supervise content creation and upkeep of an annual marketing plan and calendar.

Skills

Marketing leadership

Project management

Digital marketing

Brand management

Communication skills

Analytical skills

Education

Bachelor’s degree in marketing/public relations/advertising/liberal arts

Master’s degree in marketing or public relations

Tools

Asana

Google Analytics

Adobe

PowerPoint

Microsoft Office

Job description

About the Thomas Jefferson Foundation

The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience.

Director of Marketing (Full-time)

Purpose: The Director of Marketing leads an agile and creative team to produce and execute marketing strategies that embody and amplify the mission, vision, and values of Thomas Jefferson’s Monticello. The director will orchestrate these strategies around a variety of tactics for owned, paid, and social media. Central to this work is the ability to tell nuanced and powerful stories of Monticello’s history and Thomas Jefferson’s complex legacy through multiple platforms and channels and in coordination with our strategic communications. A strong leader in this role will create compelling campaigns related to visitation, retail, Jefferson Vineyards, potential and current donor engagement, and to advance the Foundation’s brand in sharing complex and essential history.

The Director of Marketing serves as the Foundation’s senior marketing strategist, responsible for strategic leadership developing integrated marketing initiatives that grow visitation, revenue, audience engagement, and brand awareness while ensuring that every public-facing campaign reflects Monticello’s mission and commitment to presenting history with scholarship, accuracy, and relevance. The director will establish measurable marketing objectives and serve as marketing advisor to senior leadership.

Compensation:

$105,000 - $118,000

We will look to you to:

• Support and create awareness of Monticello’s mission, vision, and values through owned, paid, and social media. Manage the creation of digital and social content in support of revenue and guest experience goals related to historic site tourism, retail sales, museum exhibitions, public programs, special events, and educational programs for classrooms and family learning.


• Brand ManagementServe as steward of the Monticello brand across all public channels. Develop and enforce brand standards and messaging to ensure consistency across the Foundation. Manage marketing vendor relationships.


• Audience DevelopmentDevelop marketing strategies to grow visitation, Memberships, donor awareness, retail customers, digital audiences, and email subscribers.


• Digital StrategyLead website strategy including ongoing improvement of user experience. Represent the brand across digital tactics for optimization and content discoverability strategies, email marketing, digital marketing analytics and the customer journey. Develop strategic digital media campaigns for paid media, creative development and agency assisted media buying.


• CollaborationPartner and work closely with a multitude of departments throughout the Foundation.


• Planning and BudgetPrepare and oversee the annual marketing budget. Monitor and approve expenditures.


• Creative OversightDirect and manage creative and visual work flow for website, advertising, events, institutional collateral and signage including graphics, photography and videography.


• WebsiteSupervise marketing related content and creation and upkeep of an annual marketing plan and calendar to guide content creation.

Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, public relations, advertising, or liberal arts required.


• Master’s degree in marketing or public relations a plus.


• Minimum of seven (7) years' experience in marketing and four (4) years' experience managing staff.


• Demonstrated strategic marketing leadership. Proven track record of efficient, calendar-driven project management with knowledge of project management best practices and tools.


• Ability to manage an array of strategic and tactical marketing projects with multiple internal and external partners.


• Experience managing six figure marketing budget; working with project management tools (Asana) and balancing mission with revenue goals.


• Excellent organizational skills and project prioritization.


• Strong understanding of consumer behavior. Experience with Google Analytics and digital dashboards.


• Proven experience leading organization-wide social media strategy.


• Excellent written and oral communication and presentation skills.


• Strong interpersonal skills and the ability to work with people at many levels.


• Advanced computer skills with MS office, Adobe, Power Point and spreadsheets.


• High-level knowledge of digital and video editing skills and social media


• Proven self-starter in a fast-paced work environment.

Physical Demands and Work Environment:

• When performing the duties of this job, the employee will sit for extended periods of time while utilizing a computer.


• Monticello is located on a mountaintop; walking on steep inclines, and uneven, rocky ground is required.

We provide the following benefits for our full-time employees:

• Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).


• Fitness club membership discount.


• Discount in the Monticello Cafe, gift shop, and Monticello online catalog.


• Employee Assistance Program (EAP) - free for employee and dependents.


• $500 employee referral bonus.