Director of Growth Marketing

Peak-Credit-Union; Oregon; À distance; USD 185 000 - 210 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401k plan

Paid holidays

Vacation and sick leave

Life insurance

Employee benefits

Résumé du poste

Peak Credit Union is seeking a senior growth leader to own the member-growth strategy across the full lifecycle. You will drive the roadmap across digital and offline channels, lead the growth marketing team, and partner with IT and product to launch campaigns and grow membership.

This role requires a data-driven mindset, full-funnel growth expertise, and a track record of managing budgets, campaigns, and cross-functional programs in a regulated environment.

Qualifications

• Bachelor's in Marketing, Business, Communications, or related field or equivalent experience.
• 10+ years of marketing experience with growth/demand/digital ownership.
• Experience reducing acquisition costs and increasing ROAS in B2C.

Responsabilités

• Set and execute the annual member-growth strategy across the full lifecycle.
• Own growth marketing budget and optimize spend for ROI.
• Lead go-to-market for new products, features, rates and offers.
• Build lifecycle and trigger programs (onboarding, cross-sell, win-back).
• Define and report metrics (CAC, ROAS, share of wallet, new members).

Connaissances

Growth marketing

Data analysis

Budget management

Team leadership

B2C acquisition

HubSpot Marketing

Google Analytics

PowerBI

Campaign management

Formation

Bachelor's in Marketing

Outils

HubSpot Marketing

Google Ads

Google Analytics

PowerBI

Description du poste

To maintain a strong connection with our members and local communities and better understand their unique needs , we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience !

Job Overview:

Owns Peak's member-growth strategy and its execution across the full member lifecycle: awareness, acquisition, activation, onboarding, retention, and referral. Sets the growth roadmap across digital and offline channels, leads the growth marketing team, and partners with the SVP of Marketing & Internal Communications, Product team, and IT to build funnels, launch products, and grow membership and share of wallet. This is a measurement-driven role where success is defined by movement on a small set of growth metrics, not activity.

Where You Will Work:

• Remote role open to candidates residing in Washington (WA) or Oregon (OR). ( Branches )
• Travel is required.

When You Will Work:

• This is an exempt position.
• Standard business hours.

Pay Range:

• The target annual pay range for this position is $184,536 - $209,700. The full annual pay range is $167,760 - $251,640.
• Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant.
• Incentives are performance based and targets vary by role.

Duties and Responsibilities:

• Sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak's goals.
• Owns and allocates the growth marketing budget, optimizing spend against return.
• Reports progress against growth targets to the SVP of Marketing & Internal Communications and leadership on a regular cadence.
• Plans, launches, and optimizes integrated campaigns across paid search, paid social by platform, SEO, display/retargeting, email, streaming, direct mail.
• Leads go-to-market for new products, features, rates, and offers, from positioning through channel execution.
• Builds and runs lifecycle and trigger programs (onboarding, cross-sell, win-back) that deepens member relationships and grow share of wallet.
• Defines, tracks, and reports the metrics that govern this role (e.g., net new members, CAC, cost per funded account, conversion rate, ROAS, share of wallet).
• Owns a continuous testing roadmap across creative, audience, offer, and channel, and scale what wins.
• Partners with the Marketing Analyst, Digital agency, and Business Intelligence to turn campaign and member data into decisions.
• Operates and improves Peak's marketing technology stack: HubSpot Marketing, PowerBI, Microsoft Copilot, Google Analytics, and additional analytics and advertising platforms.
• Partners with IT and digital to maintain clean data flow, accurate attribution, and reliable campaign execution.
• Ensures all marketing meets credit-union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules).
• Leads and develops a team of direct reports plus agency and contractor partners; sets goals, coaches, and builds a culture of experimentation and accountability.
• Collaborates across product, retail/branch, digital, and IT to deliver programs on time.
• All other duties as assigned.

Minimum Qualifications:

• Bachelor's in Marketing, Business, Communications, a related field, or equivalent experience.
• A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy. Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience. Proven ability to reduce acquisition costs and improve return on spend.

Preferred Qualifications

• Experience in a financial institution or other highly regulated environment preferred.

Knowledge, Skills, and Abilities:

• Makes data-driven decisions and translates complex data into strategy.
• Full-funnel growth expertise across acquisition, lifecycle, and retention.
• Proficiency with marketing automation, CRM, and web analytics platforms.
• Command of paid and organic channels and the metrics behind each (CAC, ROAS, conversion rate, LTV).
• Budget management and the ability to calculate and improve ROI.
• Strong project management; runs multiple programs simultaneously.
• Excellent written and verbal communication and presentation skills.
• Working knowledge of credit-union and lending compliance requirements.
• Comfort with experimentation, testing design, and basic statistical reasoning.
• Hands-on proficiency and certifications with HubSpot Marketing, Google Ads, and Google Analytics preferred.
• Track record leading B2C digital acquisition at scale and managing creative or agency partners preferred.

Total Rewards:

This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.

• Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
• We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
• Employees also have access to Life and AD&D insurance.
• Employees are able to enroll in our 401k plan.
• Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
• Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.

All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.

#ZR

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

Peak Credit Union is an Affientative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [e-mail].

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [e-mail]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Peak Credit Union's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.