Director of Growth, Emerging Products

Rippling; San Francisco (CA); On-site; USD 248,000 - 310,000; Full time

Job summary

Rippling in San Francisco is seeking a Director of Growth for Emerging Products to build and lead a team responsible for driving growth across its product lines. You will develop multi-channel strategies, manage significant budgets, and mentor marketing professionals to achieve ambitious targets.

The ideal candidate has over 7 years of experience in growth management, team leadership, and strong analytical capabilities. This role is essential for expanding Rippling's offerings in a fast-paced environment.

Qualifications

• 7+ years of experience, ideally in growth and P&L ownership.
• 3+ years managing a team of growth marketers or analytics functions.
• Strong analytical skills to uncover insights.

Responsibilities

• Develop multi-channel strategy for demand capture.
• Manage multimillion dollar annual budgets.
• Build and mentor a team of paid marketers.

Skills

Growth and P&L ownership

Managing growth marketing team

Strong analytical skills

Collaboration

Marketing channel expertise

Agility and speed

Job description

Overview

About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

About The Role
Scaling from $1B ARR to $5B means we need to build an engine that drives growth across multiple product lines, buyer segments, and personas — accelerating growth from prospects and customers alike. That’s where you come in. As our Director of Growth for Emerging Products, you’ll build, coach, and lead a team of world class marketers who own non HCM products at Rippling. Your team will be responsible for generating and owning our Pipeline and ARR plans for these products and allocating the appropriate resources and tactics to achieve those plans. This is a highly cross-functional role, partnering closely with Product Marketing, Sales, Revenue Operations, Analytics, Creative, Content, and Marketing Operations to drive business impact.

What You Will Do

• Develop the worldwide, multi-channel strategy for creating and capturing demand across Rippling's emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts.
• Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of product lines) to share learnings, brainstorm, and report out on results.
• Be able to manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. This will require a strong ability to prioritize resources and manage stakeholders effectively.
• Although this is a leadership role, you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself, and you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

What You Will Need

• 7+ years of experience, ideally in growth and P&L ownership
• 3+ years managing a team of growth marketers or analytics functions
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Ability to think first principles for attribution, funnel metrics and the martech stack required to solve those issues.
• Deep marketing channel expertise spanning some combination of demand gen, paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• Agility and speed. You’ll constantly try new ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees, Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:
248,000 - 310,000 USD per year(US)