Director of Finance

FLORA; New York (NY); On-site; USD 185,000 - 225,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Equinox membership

Job summary

FLORA is seeking a Director of Finance to own the finance function end-to-end in New York City. The role leads pricing strategy, budgeting, forecasting, and financial controls, partnering with Data, Operations, Product, Marketing, and Sales.

This hands-on position reports to the CEO and involves close collaboration with leadership and investors. Ideal candidates have 8+ years in finance, 3+ years at a venture-backed startup in SaaS/AI, and strong GAAP expertise.

Qualifications

• 8+ years in finance, and ideally 3+ years at a venture-backed startup in SaaS, usage-based, or AI businesses.
• Experience as the senior finance person, owning a broad finance scope at a growing company.
• Strong command of SaaS and usage-based financial metrics.
• Solid grounding in GAAP accrual accounting, including revenue recognition, deferred revenue, and COGS classification.
• Experience building operating models, budgets, and headcount plans from scratch, and keeping them current as the business changes.
• Experience with sales capacity planning and commission plan design.
• A builder's bias: you're as comfortable chasing an overdue invoice as presenting to the board.
• Clear, direct communication. You can turn a set of financials into decisions the executive team should make this month.
• The judgment to put controls in place without slowing the team down.
• Curiosity about creative industries and the tools creatives use.

Responsibilities

• Strategic finance: lead pricing and packaging analysis for self-serve and enterprise, including plan tiers and discounts.
• Planning and forecasting (FP&A): build and own operating model, revenue targets, and headcount plans; lead budget and forecasts.
• Accounting, reporting, and controls: monthly close with external accountants, financial package with recommendations, establish controls.
• Investors, compliance, and fundraising readiness: financial reporting to investors and board; support fundraising and data room preparation.

Skills

Finance leadership

Startup experience

SaaS metrics

GAAP accrual accounting

Operating models & budgets

Headcount planning

Sales capacity planning

Board communication

Job description

FLORA is building the world's most powerful creative tools: a creative workspace with purpose-built AI tools for every step of the creative process. Our mission is to make creatives more powerful. Teams at Pentagram, Nike, Prada, and Lionsgate use FLORA to move from first concept to finished, on-brand work at scale.

In January 2026 we raised a $42M Series A led by Redpoint Ventures, bringing total funding to $52M, alongside investors including Menlo Ventures, a16z, and Hanabi Capital.

About the role

We're hiring our first Director of Finance to lead FLORA's finance function. Your mandate is to turn our numbers into decisions and actions that improve our finances. How we price, where we spend, and how we manage finances are core to how we build the company, not a back-office exercise.

This is a hands-on director role. You'll own the function end to end, build the model yourself, and also make sure the right invoice gets approved and the right customer pays on time. You'll work closely with our leads for Data, Operations, Product, Marketing, and Sales, and with our founder and CEO.

What you'll do

Strategic finance

• Lead pricing and packaging analysis for self-serve and enterprise, including plan and usage pricing, plan tiers, and discounting guidelines
• Ensure all our costs are accounted for and warranted, from inference and infrastructure spend to vendor contracts, software, and promotional credits
• Own gross margin as a company metric. Partner with our Head of Data to define and oversee margins by plan and model.
• Work with functional leads to turn recommendations into owned initiatives with clear targets, then track them through to results

Planning and forecasting (FP&A)

• Build and own FLORA's operating model: revenue targets and the operating drivers behind them, headcount, burn, and runway
• Lead the annual budget and quarterly forecasts with the CEO and functional leads
• Own headcount planning with the CEO: build the hiring plan, model fully loaded cost per role, and tie every hire to the budget and financials
• Partner with RevOps and Sales leadership on the sales capacity plan, owning the financial side: headcount cost, hiring timing against budget and runway, and tying quota capacity to the company revenue plan
• Partner with RevOps on sales compensation: forecast and accrue commission expense, review payout calculations, and make sure payroll runs draws and true-ups cleanly and on time
• Run scenario analysis on hiring, spend, and fundraising timing so leadership can make trade-offs with clear numbers

Accounting, reporting, and controls

• Run the monthly close with our external accountants. Review the books, identify key trends and anomalies, and deliver a monthly financial package to the executive team with recommendations
• Establish financial controls that fit our size: spend policies, approval workflows, and vendor management
• Oversee accounts payable, including bill approvals, vendor payments, and employee reimbursements
• Oversee accounts receivable and collections for enterprise customers: invoicing, payment terms, and follow-up on overdue balances

Investors, compliance, and fundraising readiness

• Own financial reporting to investors and the board, including monthly investor updates and board meeting materials
• Support fundraising, including preparing a clean data room, consistent metrics definitions, and financials that hold up to diligence
• Manage the equity pool and cap table: oversee and implement any employee equity actions (e.g. new equity grants, exercise requests), track pool usage against the hiring plan, model grant sizes and refresh needs, and coordinate 409A valuations
• Work with outside advisors on tax filings, sales tax and VAT exposure across our global customer base, R&D tax credits, and audit readiness
• Choose and improve our finance systems and processes as we scale

What you'll bring

• 8+ years in finance, and ideally 3+ years at a venture-backed startup in SaaS, usage-based, or AI businesses
• Experience as the senior finance person, owning a broad finance scope at a growing company
• Strong command of SaaS and usage-based financial metrics
• Solid grounding in GAAP accrual accounting, including revenue recognition, deferred revenue, and COGS classification
• Experience building operating models, budgets, and headcount plans from scratch, and keeping them current as the business changes
• Experience with sales capacity planning and commission plan design
• A builder's bias: you're as comfortable chasing an overdue invoice as presenting to the board
• Clear, direct communication. You can turn a set of financials into decisions the executive team should make this month
• The judgment to put controls in place without slowing the team down
• Curiosity about creative industries and the tools creatives use

Exceptionally strong candidates might also have

• Experience at an AI company managing inference or third-party model costs
• Hands-on experience designing pricing for usage or credit-based products
• Led or supported fundraising at a venture-backed company, including diligence

Working at FLORA

• Location: This is a full-time, in-person role in New York City. We work together from our office in the Domino Refinery building in Williamsburg, Brooklyn.
• Compensation: Base salary range: $185K to $225K plus equity.
• Benefits: Health, dental, and vision coverage and a free Equinox membership in our office building.