Director of Field Marketing

Joyce Factory Direct; Cleveland (OH); Presencial; USD 77.000 - 94.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k) with 25% match

Employee discount on home improvement

Paid time off

Employee referral bonus

Descripción de la vacante

Joyce Factory Direct in Cleveland, OH, seeks a Director of Field Marketing to lead face-to-face lead generation across Events, Canvassing, and Retail. You will own field marketing budgets, staffing, channel performance, and results across Joyce markets.

The role demands a hands-on leader who builds strong manager teams, moves quickly, and drives continuous improvement while aligning with Joyce’s customer-first culture.

Formación

• 5+ years in field/event/retail/canvassing marketing, incl. 2+ years leading regional teams.
• Experience recruiting, training, coaching, and holding managers accountable.
• Proven ability to launch a new lead generation channel or build a team from scratch.
• Track record managing lead gen goals, operating budgets, and performance metrics.
• Strong CRM reporting skills using Salesforce.
• Willingness to travel evenings/weekends; valid driver's license.

Responsabilidades

• Lead, coach, and develop Event Marketing Managers and field teams.
• Own annual calendar of home shows, fairs, festivals, and events; improve productivity.
• Design and launch canvassing programs, including territories and scripts.
• Recruit, train, and scale teams market by market, including neighborhood outreach.
• Build retail marketing channel with partnerships, locations, and training.
• Recruit, hire, onboard local marketing leaders and field staff.
• Set monthly targets for appointments, leads, and cost per lead; manage budgets.
• Track performance in Salesforce, report weekly, and implement improvements.
• Travel regularly to Joyce markets to support managers and coach teams.

Conocimientos

Leadership

Team building

Budget management

Lead generation

CRM reporting

Herramientas

Salesforce

Descripción del empleo

Who We Are

Joyce Factory Direct has been an industry leader in home remodeling since 1955, specializing in sunrooms, windows, baths, and doors. We proudly serve multiple markets including Cleveland, Pittsburgh, Charlotte, Columbia, Asheville, and Greenville. We are a third-generation, family-owned and operated company, committed to quality craftsmanship and long-term customer relationships. At Joyce, we take pride in manufacturing the majority of our own products, allowing us to deliver superior quality while supporting the communities we serve.

Position Overview

Joyce is seeking a Director of Field Marketing to lead our face-to-face lead generation strategy across Events, Canvassing, and Retail. This leader will strengthen and grow our existing event marketing operation while partnering with Joyce leadership to establish scalable canvassing and retail programs. Reporting to the VP of Marketing, this position owns field marketing budgets, staffing plans, channel performance, and results across multiple markets.

We are looking for a motivating, hands-on leader who develops strong managers, builds talented teams, leads from the front, and takes accountability for performance. The ideal candidate brings urgency, a customer-first mindset, and a commitment to continuous improvement.

Compensation

• Base salary: $85,000, plus performance-based override bonuses from all field marketing divisions (Events, Canvassing, and Retail).
• $500/month car allowance and $100/month phone allowance. Full-time position.

What You’ll Do

• Lead, coach, and develop Event Marketing Managers and field teams across Joyce markets. Own the annual calendar of home shows, fairs, festivals, and community events; improve event productivity and eliminate low-return activities.
• Partner with Joyce leadership to design and launch canvassing programs, including territories, targeting, scripts, compensation plans, and daily operating routines. Recruit, train, and scale teams market by market, including neighborhood outreach around completed installations.
• Build the retail marketing channel, including sourcing and negotiating retail partnerships, launching locations, hiring and training representatives, and establishing consistent operating standards and partner compliance.
• Recruit, hire, onboard, and develop local marketing leaders and field employees, building a reliable management and talent pipeline.
• Set and manage monthly targets for appointments set, issued leads, issue rate, and cost per issued lead by channel. Own field marketing budgets, staffing plans, and operational accountability.
• Partner closely with the Call Center on confirmation and appointment fill, and with Sales on demonstration rates and lead quality.
• Track performance in Salesforce, report weekly on channel results, and implement improvements based on measurable outcomes.
• Travel regularly to Joyce markets to support local managers, coach teams firsthand, and reinforce a high-performance, customer-first culture.

You’ll Be a Good Fit If You Have:

• 5+ years of experience in field, event, retail, or canvassing marketing, including 2+ years leading regional or multi-market teams.
• Demonstrated success recruiting, training, coaching, and holding managers and field teams accountable for results.
• Experience launching a new lead generation channel or building a team from the ground up.
• A proven track record managing lead generation goals, operating budgets, and performance metrics.
• Strong understanding of field marketing funnels and confidence using CRM reporting tools, including Salesforce.
• Experience in home improvement or another industry involving in-home sales strongly preferred.
• A proactive, motivating leadership style and willingness to work directly with teams in the field.
• Ability to travel regularly, including some evenings and weekends; valid driver’s license and reliable transportation.

Benefits

• Health, dental, and vision insurance
• Paid time off and vacation time
• 401(k) with a 25% uncapped company match
• Employee discount on home improvement services
• Employee referral bonus program

Why Joyce

Join a third-generation, family-owned home improvement company with more than 70 years of experience and the opportunity to shape the future of our field marketing organization. This role offers meaningful ownership of existing operations and the opportunity to build new lead generation channels as Joyce continues to grow.

#LI-BO1