Director of Digital Experience

Oddity; Madison (WI); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Oddity is seeking a Director of Digital Experience to drive paid media, lifecycle marketing, loyalty, and digital ordering initiatives. The role is hands-on with leadership responsibility, focusing on traffic, conversion, and ROAS across channels.

Hybrid role based near Madison, Wisconsin. We value candidates with agency-side and brand-side experience and a track record of managing media budgets and improving customer experience.

Qualifikationen

• Experience working within a marketing, media, digital, or performance agency.
• Strong paid media and performance marketing experience.
• Experience managing meaningful media budgets.
• Comfort across paid, owned, loyalty, and digital customer experience.
• Experience managing agencies, vendors, or platform partners.
• A strong understanding of performance metrics, conversion, and ROAS.

Aufgaben

• Lead digital strategy and execution across paid social, search, lifecycle marketing, loyalty, and digital ordering.
• Manage budgets, audience strategy, segmentation, testing, optimization, and external partners.
• Own and improve email, SMS, push, automated journeys, winback programs, loyalty initiatives, and other efforts to increase frequency and lifetime value.
• Identify opportunities across web, app, and ordering platforms to improve conversion, merchandising, and profitability.

Kenntnisse

Paid media

Performance marketing

Agency experience

Budget management

Lifecycle marketing

Analytics

Jobbeschreibung

Oddity is partnering with a growing Midwest consumer brand to find a Director of Digital Experience

— an emerging marketing leader ready to step into broader ownership across paid media, loyalty, lifecycle marketing, digital ordering, and customer experience.

This is a hands-on performance marketing role. The focus is on driving traffic, conversion, customer acquisition, frequency, and ROAS — not vanity metrics.

What You'll Own

You’ll lead digital strategy and execution across paid social, search, lifecycle marketing, loyalty, and digital ordering. You’ll manage budgets, audience strategy, segmentation, testing, optimization, and external agency/platform partners.

You’ll also own and improve email, SMS, push, automated customer journeys, winback programs, loyalty initiatives, and other efforts designed to increase customer frequency and lifetime value.

Across web, app, and third-party ordering platforms, you’ll look for opportunities to improve conversion, customer experience, merchandising, and profitability.

What We're Looking For

This is intentionally a step-up opportunity .

We are looking for high-potential marketers who may currently be operating at the Senior Manager, Associate Director, or similar level and are ready to take on broader leadership responsibility.

Agency experience is a key requirement.

We want someone who understands how agency teams operate, how to manage media and creative partners, and how to connect strategy with execution.

The strongest candidates will ideally have:

• Experience working within a marketing, media, digital, or performance agency
• Strong paid media and performance marketing experience
• Experience managing meaningful media budgets
• Comfort working across paid, owned, loyalty, and digital customer experience
• Experience managing agencies, vendors, or platform partners
• A strong understanding of performance metrics, conversion, and ROAS

Big Bonus

Candidates with both agency-side and brand-side experience will stand out.

And if that experience includes the restaurant, QSR, franchise, hospitality, or multi-location space, even better.

Someone who has worked on QSR or restaurant accounts at an agency and then moved brand-side — or vice versa — would be especially compelling.

Potential Backgrounds

You might currently be a:

• Senior Digital Marketing Manager
• Senior Paid Media Manager
• Performance Marketing Manager
• Growth Marketing Manager
• Associate Director of Media
• Associate Director of Digital

You do not need years of Director-level experience.

What matters more is that you’ve been close to the work, can speak confidently about the numbers you’ve moved, and are ready to take on more ownership.

Who Will Thrive Here

You’re analytical but practical.

You know when to dig into the data and when to make a decision.

You understand that media should ultimately drive business outcomes.

You can manage agencies and partners without losing touch with execution.

You’re comfortable challenging what isn’t working.

And you’re looking for a role that gives you more responsibility, visibility, and room to grow.

hybrid role based near Madison, Wisconsin.

Candidates must currently live in the Madison area or be willing to relocate within a reasonable commuting distance.