Director of Digital

Digital Counsel; New York, Northern (NY, KY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Cultural benefits

Job summary

Digital Counsel in New York seeks a Director of Digital, a senior strategic leader shaping how clients appear across digital channels. You will guide from research and audits to creative execution for art and culture clients, delivering cohesive brand, web, and social strategies.

This client-facing role blends executive presence with hands-on fluency, overseeing campaigns spanning brand, web, and social across organic and paid channels from kickoff through delivery.

Qualifications

• 7+ years of experience in digital strategy, brand communications, or integrated marketing; agency background required.
• Deep knowledge of the contemporary art world and mission-driven brands.
• Experience conducting brand audits and translating findings into multi-channel strategy.
• Strong command of organic and paid digital channels across social, web, email, and display.
• Exceptional written communication across strategic, editorial, and client-facing registers.
• Fluency in analytics platforms (GA, Meta, Sprout) and paid media buying models (CPC, CPM, CPA).
• Experience with Google Workspace, Basecamp, Figma, Sanity, Notion, Webflow, Claude.

Responsibilities

• Lead communications audits and strategy development across branding, web, and social workstreams.
• Define channel strategy, messaging hierarchies, and tone of voice guidelines.
• Oversee integrated campaigns across brand, web, social, editorial, and email channels.
• Collaborate with Designers, Copywriters, and Developers to ensure strategic cohesion.
• Monitor performance data and translate analytics into revised strategy and recommendations.
• Mentor account managers and content strategists; support new business pitches.

Skills

Digital strategy

Brand communications

Integrated marketing

Analytics (GA, Meta, Sprout)

Excellent writing

Audience development

Stakeholder management

Tools

Google Workspace

Basecamp

Figma

Sanity

Notion

Webflow

Claude

Job description

The Director of Digital is a senior strategic leader who shapes how Digital Counsel's clients show up across every digital channel. You will lead the full arc from communications audit to creative execution—turning research and analysis into actionable brand, web, and social strategies for a roster of marquee art and culture clients.

This is a client-facing role that requires both executive presence and deep hands‑on fluency. You think in systems, write with precision, and understand how to move between the analytical and the aesthetic. You'll oversee integrated campaigns spanning organic and paid media, and serve as the strategic lead across branding, web, and social projects from kickoff through delivery.

Responsibilities

Communications Audits & Strategy

• Lead comprehensive communications audits for new and existing clients, evaluating brand voice, content architecture, digital presence, competitive positioning, and audience engagement.
• Synthesize audit findings into actionable content and design strategies that inform branding, web, and social workstreams.
• Define channel strategy, messaging hierarchies, and tone of voice guidelines across digital touchpoints.
• Develop strategic frameworks for organic and paid campaigns, including editorial calendars, content pillars, and paid media approaches.

Client Management

• Serve as senior point of contact across key accounts, leading strategy presentations, kickoffs, and ongoing client calls.
• Translate client goals and feedback into clear internal briefs and creative direction.
• Build and maintain strong client relationships that support retention and account growth.
• Ensure all deliverables meet the strategic and quality standards expected by both the agency and its clients.

Campaign Oversight

• Oversee integrated campaigns across brand, web, social (organic and paid), editorial, and email channels.
• Collaborate with Creative Director, designers, copywriters, and developers to ensure strategic cohesion from concept to publication.
• Monitor performance data and lead monthly reporting; translate analytics into revised strategy and recommendations.
• Identify and pitch new opportunities for campaign extensions, creative partnerships, and audience development.
• Provide mentorship and direction to account managers, project managers, and content strategists.
• Champion a culture of creative rigor, cultural fluency, and operational excellence across the team.
• Collaborate with agency leadership on new business pitches and proposal development.

Qualifications

• 7+ years of experience in digital strategy, brand communications, or integrated marketing; agency background required.
• Deep knowledge of the contemporary art world, cultural institutions, and mission-driven brands.
• Demonstrated experience conducting brand or communications audits and translating findings into multi-channel strategy.
• Strong command of organic and paid digital channels including social, web, email, and display.
• Exceptional written communication skills across strategic, editorial, and client-facing registers.
• Fluency in analytics platforms (Google Analytics, Meta Insights, Sprout) and paid media buying models (CPC, CPM, CPA).
• Experience with our stack: Google Workspace, Basecamp, Figma, Sanity, Notion, Webflow, Claude.

This role begins with a one-month contract engagement, with the expectation of transitioning to a full-time salaried position with benefits for the right candidate. Compensation for the initial contract will be commensurate with experience.

About Us

Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach.

We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy— with measurable ROI. Our expertise spans digital strategy, communications, content creation, advertising, and audience development, supported by hands‑on capabilities in brand identity, websites, social media, content production, artist collaborations, platform management, and paid media planning. We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways.

Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan.

Working at Digital Counsel

Digital Counsel is a New York–based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos — "Advertising by Artists" — reflects a commitment to creative excellence and cultural relevance in every project.

Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners.

We support professional growth and well-being through flexible schedules, a hybrid work model, and cultural benefits that encourage ongoing engagement with the arts. Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work.