Director of Demand Generation

Clients Blackbox, Inc.; United States; À distance; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Résumé du poste

Clients Blackbox, Inc. in the United States is seeking a Senior Paid Media Strategist to own performance across Meta advertising, strategy, messaging, and client communication. You’ll lead client conversations, write direct-response copy and VSL scripts, and shape testing strategies to improve funnel results.

Reporting to the Associate Director of Operations, you’ll manage multiple accounts, optimize campaigns, and drive retention through strong relationships and clear performance reporting.

Qualifications

• 5+ years hands-on paid media experience for performance marketing.
• Strong direct-response copywriting skills for ads and VSL scripts.
• Experience managing client relationships and budgets.
• Ability to translate data into actionable strategies.
• Excellent communication and analytical problem-solving.

Responsabilités

• Own a portfolio of client accounts and lead strategy conversations.
• Lead bi-weekly client calls and provide performance reports.
• Write direct-response ad copy and video sales letter scripts.
• Develop testing strategies across audiences, offers, and creative.
• Set up tracking, pixels, and funnel integrations.
• Monitor performance against CPA targets and optimize accordingly.

Connaissances

Paid media strategy

Copywriting

Client relationship management

Data analysis

Communication

Outils

Meta Ads Manager

Calendly

Zapier

Pixels

Description du poste

About Clients Blackbox

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated more than $45 billion in AUM pipeline for financial advisors across the country.

We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the economics work for their practice. Clients Blackbox is in a major growth period, and we're looking for a Senior Paid Media Strategist / Paid Media Lead who can own client performance across media buying, strategy, messaging, creative testing, and client communication.

The Opportunity

This is a senior hands‑on role for an experienced performance marketer who can operate beyond Ads Manager.

You'll own a portfolio of client accounts end to end - leading client conversations, managing Meta performance, writing direct-response copy and video sales letter scripts, developing testing strategies, and diagnosing where performance can improve across the funnel.

You'll report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

What You'll Own

Client Strategy & Relationships

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi‑weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi‑weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities

Paid Media Performance

• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key acquisition metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables

Copy & Creative Strategy

• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment

Tracking & Funnel Execution

• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead‑routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

• 5+ years of hands‑on paid media experience, with substantial Meta advertising responsibility

• Experience simultaneously managing multiple client accounts and leading client‑facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets while supporting client retention
• Strong direct‑response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong communication, organization, analytical, and problem‑solving skills

Preferred Experience

• Financial services marketing
• Lead‑generation and appointment‑setting campaigns
• Video sales letter marketing
• High‑ticket or considered‑purchase funnels
• Performance marketing agency experience
• Direct‑response advertising

How You Work

You take ownership. When performance drops, you investigate the account, identify the likely cause, develop a strategy, and act. You're comfortable moving between media buying, client strategy, copy, creative, and funnel performance without losing sight of the bigger picture.

You can explain complex performance issues clearly, make decisions based on data, and operate with a high level of accountability. You want to be responsible for making the account work - not one of several people waiting for someone else to make the call.

• Paid Time Off, including vacation, sick time, and public holidays

• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus