Director of Client Relations, Alpha - $200,000/year USD

Crossover; Cincinnati (OH); On-site; USD 75,000 - 95,000; Full time

Job summary

Alpha School is hiring for an admissions role on-site at one campus. You will own the enrollment journey from inquiry through onboarding, carrying 20+ active families at different stages and guiding families through the fit and decision process.

You will conduct campus tours, open houses, and shadow days, log every interaction in HubSpot and the SIS, and report pipeline health weekly. Strong communication and relationship-building are essential for success.

Qualifications

• Experience managing enrollment journeys and communicating with families.
• Ability to manage 20+ families across stages.
• Proven track record of presenting options clearly and empathetically.

Responsibilities

• Own the enrollment journey from inquiry to onboarding for each family.
• Manage 20+ active families at various stages and respond to inquiries within hours.
• Lead campus tours, open houses, info sessions, and shadow days.
• Document interactions in HubSpot and SIS; use AI tools for prep and summaries.
• Provide admission decisions directly to families and maintain pipeline health.

Skills

Admissions experience

HubSpot CRM

Customer communication

Storytelling

Tools

SIS

Job description

\"Alpha School students, on average, experience 2.4 to 2.6 times the academic growth of traditional school students\" — Forbes

Alpha is hiring.

You have sat across from a family and known the honest answer was no. Saying it cost you something: a number, a manager's approval, a commission. Here, that answer is the job.

Alpha is a private K-12 school network. Students do academics in about two hours a day and spend the rest building real skills, and the test scores prove it works. This is an on-site job at one campus, in person, every day, in one of 12 markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT. Pick your market when you apply.

Parents pay a premium for it, research everything, and ask you hard questions about rigor and expectations in the first ten minutes. The model only works when the families inside it actually want it. In a small cohort, one family who signed up for something else changes the room for everyone.

You will own one campus's admissions process end-to-end. First inquiry, fit conversation, campus tour, shadow day, decision conversation. You are the person that family talks to from the inquiry to the first day of school. A normal week might look like: answering every inquiry within four hours, walking a skeptical father through the afternoon block, running a shadow day, logging it all in HubSpot, and calling a family to say their child would be better served somewhere else. You will carry 20 or more active families at different stages simultaneously. You form the fit judgment, and you deliver the news, in person, in your own words.

The network is growing, and the playbook is evolving with it. The people who prove out a market write the FAQs, the fit criteria, and the standards the next campus inherits, and they become the name affluent families in their city trade with each other.

This is an on-site job at one campus, in person, every day. The kinds of people who do it well: admissions and enrollment professionals from selective schools; high-ticket consumer closers whose buyer was a family, like luxury real estate agents, private client advisors, or premium practice owners; and hospitality and private service operators who have run white-glove experiences for demanding clients.

What You Will Be Doing

• Owning the enrollment journey for every prospective family, from first inquiry through onboarding, and running a real needs assessment before you present anything.
• Carrying 20 or more active families at once, answering every inquiry promptly and reviewing applications daily.
• Leading campus tours, open houses, info sessions, and shadow days that show families exactly who this is and is not for.
• Forming the admit or decline recommendation and delivering the decision to the family yourself.
• Keeping HubSpot and the student information system (SIS) current after every interaction, using AI tools like ChatGPT or Claude for prep and summaries, and reporting pipeline health to leadership weekly.

What You Won’t Be Doing

• Here is what this role does not look like: chasing a seat-fill number. A family who enrolls and leaves is a worse outcome here than a family you turned away.
• Getting