Director of Business Development/Marketing- SNF experience

Lodi Nursing and Rehabilitation; Stockton (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Health benefits

401(k) with company match

Life and disability insurance

Paid Time Off

Employee Assistance program

Identity Theft protection

Travel insurance

Bene-Hub discounts

Job summary

Riverwood Healthcare Center in Stockton, CA, seeks a Marketing Director with SNF experience to drive census development and community relations. You will build relationships with referral sources, plan events, and lead marketing strategies across the facility.

The role requires a Bachelor’s degree or equivalent, strong communication, sales success in healthcare, and the ability to work collaboratively and independently under policies and procedures.

Job description

**Looking for a great Marketer with SNF experience.

Marketing Director/Business Development Leaderneeded for premier nursing facility.

Our Mission: We are professionals committed to serving others, nurturing life, and promoting an individual’s ability to thrive.

Position Summary:

Build strong and mutually beneficial relationships with appropriate target audiences and referral sources, in accordance with established policies and procedures.

Qualifications:

• Bachelor’s Degree from accredited college/university, or equivalent. Five (5) years of experience in marketing/public relations in a healthcare setting may be recognized in lieu of a Bachelor’s Degree.
• Ability to deal professionally and kindly with everyone in the facility, as well as the public
• Proven sales success preferably in hospital, nursing or similar environment
• Works collaboratively and independently – responsible for outcomes in Marketing department and for census development
• Ability to remain calm in stressful situations and help out in any emergencies
• Emotional maturity/ability to modify communication style to that of others
• Outstanding communication skills (oral and written) required
• Basic office equipment (computer, phones, copiers, etc.) knowledge/experience
• Patience, tact, cheerful disposition and enthusiasm, must be willing to handle residents, staff, and visitors, based on maturity level at which they are currently functioning

Responsibilities:

• Distribute facility marketing materials (flyers, brochures, etc.) to prospective patients and referral sources (ensuring they are accurate/reflective of the services provided)
• Build community awareness by planning/hosting and attending key community networking events
• Build trust and mutually respectful relationships with key referral sources (doctors, discharge planners, senior care influencers in the community, etc.)
• Schedule and attend luncheons and presentations to promote the facility and its services
• Follow work schedule and other instructions from the Administrator, Regional Marketing or Operations Resources and as outlined in established policies and procedures
• Supports Admissions, assists in interviewing patients/guardians securing required information and signatures and maintains accurate records of available beds and census
• Develops and maintains a good working rapport with all inter-department personnel
• Notifies nursing service if/when patients are upset or show symptoms of infectious or communicable diseases
• Refer admission problems to the proper authority, (i.e., insurance office supervisors, credit managers, nursing services, etc.)
• Keeps current on Medicare/Medicaid regulations governing admission/discharge requirements of health care facilities
• Maintains current records of all patients admitted/discharged by the facility

Benefits:

• Competitive pay
• Health Benefits – Medical, dental, and vision coverages with company paying majority of costs for Medical HMO (with buy up plan options available)
• 401(k) with company match (company match begins after 1 year of service)
• Company paid Life and disability insurance
• Paid Time Off (Vacation, Sick, Holiday)
• Employee Assistance program
• Identity Theft and Travel insurance protections
• Bene-Hub employee sponsored discount programs and more….

We are proud to be an equal opportunity employer.

*Benefits available to full-time employees.

At Riverwood Healthcare Center in Stockton, CA, we’ve reimagined skilled nursing and rehabilitation by putting people first, both residents and employees. Our nurses, therapists, and support staff are empowered to deliver individualized care plans, advanced therapies, and meaningful outcomes without feeling like just another number in a system. Serving families throughout San Joaquin County, we provide short-term rehabilitation and long-term care focused on faster recovery, stronger outcomes, and a truly supportive environment. For our team, that means working in a setting that values clinical excellence, collaboration, and respect. We prioritize manageable workflows, strong leadership support, and a culture where your voice matters. Whether you’re at the bedside, in therapy, or supporting operations, you’ll be part of a group that’s committed to doing things differently—and doing them right. Conveniently located near local hospitals, our community offers not only a great place for residents to heal, but a place where professionals can grow, feel appreciated, and build a career with purpose.