Director of Brokerage Operations

The Wrap; New York (NY); Hybrid; USD 151,000 - 208,000; Full time

Job summary

Gusto in New York, NY is seeking a Founding Operations Leader for our broker-dealer entity to design and implement the in-house carrying broker-dealer operations from the ground up.

You will set operating objectives, policies, and controls to meet FINRA/SEC standards, oversee reconciliations and reporting, and partner with Engineering, Legal, Compliance, and FP&A to scale AI-driven processes while safeguarding customer assets.

Qualifications

• 10+ years in financial ops or back-office roles, with at least 5 years in a leadership capacity.
• FINRA licensing: SIE + Series 7 + Series 24 or ability to obtain within defined timelines.
• Knowledge of SEC rules (Net Capital Rule, Customer Protection, Recordkeeping).
• Proven ability to perform and oversee complex reconciliations and regulatory reporting.

Responsibilities

• Establish Operational Architecture: define foundational objectives and procedures for the carrying broker-dealer.
• Strategic Escalation & Decision Making: serve as final authority on operational exceptions with high impact on regulatory standing.
• Controls & Audit Governance: design an ICOC-ready control environment and audit-ready transaction data.
• Cross-Functional Collaboration: partner with Engineering, Legal, Compliance, FinOp, Accounting and FP&A to scale AI-driven operations.
• Fiscal Responsibility & Team Leadership: set strategic direction, manage costs and ROI for headcount and AI agents.

Skills

Operations leadership

Regulatory compliance

Cross-functional collaboration

AI in workforce

Education

Bachelor's degree in Finance/Accounting/Business

Tools

Financial systems

AI tools

Job description

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

As the Founding Operations Leader at Gusto's broker-dealer entity, you will be the primary architect of our in-house carrying broker-dealer operations. You aren't here to follow a manual; you are here to write it. You will establish the operational objectives, policies, and work plans from the ground up, ensuring our AI-native infrastructure meets the highest standards of FINRA/SEC compliance and protect customers’ assets. You will report to and partner with the Head of Gusto's broker-dealer entity. You will build our operational blueprint serving as the bridge between customer impact, technical innovation and regulatory rigor. You will design, oversee and execute essential back-office functions, focusing on the accurate movement of customer funds, transaction reconciliation and remediation, and reporting required for our broker-dealer entity. This role requires meticulous attention to detail, a commitment to process excellence and efficiency, and proven ability to lead and scale operational processes.

About the Team:

Gusto’s broker-dealer entity, a registered broker-dealer owned by Gusto Inc, forms the foundation for Gusto to expand our product offerings in retirement and investment. Gusto’s broker-dealer entity acts as the custodian of customers’ retirement assets and facilitates money movement and securities transactions, by integrating with the banking rails and clearing rails in the financial system. As a collaborative and technical group, we focus on designing, implementing, and monitoring the proprietary system and processes that meet the evolving demands of the retirement industry and regulatory landscape. You will join a team committed to building operational solutions that scale with Gusto’s mission to serve the small business economy.

Here’s what you’ll do day-to-day:

• Establish Operational Architecture: Author and implement the foundational operational objectives, policies, and procedures for our carrying broker-dealer. You will design the \"0-to-1\" work plans for money movement and trade clearing that will scale as we grow.


• Strategic Escalation & Decision Making: Serve as the final authority on operational exceptions. You will apply sophisticated judgment to resolve unusual circumstances where no precedent exists, understanding that your decisions directly impact Gusto’s results and long-term regulatory standing. Examples are complex stop-and-reissue checks, manual payment releases, ACH reversals, securities settlement breaks, net-capital calculation discrepancy),


• Controls & Audit Governance: Architect and maintain an operational control environment that meets the rigorous standards comparable to publicly traded companies. You will ensure that Gusto broker-dealer entity’s Internal Controls Over Compliance (ICOC) are robust, evidenced, and audit-ready by design for every customer transaction, setting a high bar for operational excellence. You will ensure that the transaction data produced is of the highest integrity, as it serves as a critical upstream feed into Gusto’s consolidated financial statements. You recognize that the quality of your team's work product directly affects our annual audits conducted by an independent PCAOB auditor, and has far-reaching implications to Gusto’s overall corporate governance.


• Cross-Functional Collaboration, Influence & Impact: Orchestrate complex partnerships with Engineering, Product, Legal, Compliance, FinOp, Accounting and FP&A to build Gusto’s first-of-its-kind carrying broker-dealer. You are an expert at building consensus in sensitive regulatory environments, using data and operational insight to convince cross-functional stakeholders of the necessary balance between product innovation, execution velocity, uncompromising financial integrity and compliance requirements. You own the operational foundation that unlocks Gusto’s opportunities to expand our investment product offerings in 401(k), IRA and more diverse investment account types for Gusto’s member community to build wealth


• Fiscal Responsibility, Direction & Empowerment: Although you will start with building a small but mighty AI-native team, you’re responsible for establishing the team’s strategic direction, managing costs and demonstrating high ROI on the combination of headcount and AI agents. You’re also responsible for performance management and professional growth of the team, setting high bars for excellence and providing the coaching necessary to meet them.

Here’s what we're looking for:

• 10+ years of experience in a financial operations, treasury, compliance operations, process optimization or back-office role, with at least 5 years in a project leadership or managerial capacity, within financial services or fintech companies.


• Required Licensing: possessing FINRA SIE + Series 7 + Series 24 currently; or ability to obtain FINRA SIE + Series 7 in two months and Series 24 in four months from the first date in the role.


• Some knowledge in SEC Rule 15c3-1 (Net Capital Rule), SEC Rule 15c3-3 (Customer Protection Rule), SEC Rule 17a-3 and 17a-4 (Recordkeeping Rule).


• Some knowledge of cash and securities handling, settlement processes, and regulatory reporting requirements is a plus.


• Proven ability to perform and oversee complex reconciliations and transaction research.


• High degree of comfort working with analytical tools, banking technology systems, clearing technology systems, and financial data/reporting systems.


• Exceptional organizational skills and meticulous attention to detail to manage and strategically improve daily, monthly, and quarterly operational cycles.


• Demonstrated ability to use AI as a foundational part of work, not as an occasional extra. In practice, that means regularly applying AI to specific, well-defined tasks, using strong prompting techniques, critically evaluating and refining outputs, build long-running agents integrating with external tools and achieving clear efficiency gains in day-to-day work.


• Demonstrated ability to collaborate effectively with cross-functional stakeholders, external partners and regulators.


• Typical work schedule is 9am-5pm local time zone. Employees based in Denver are expected to occasionally start at 9:30am ET when US stock market opens if the team on the east coast is lacking coverage.


• A Bachelor’s degree in Finance, Accounting, Business, or a related field.

Our cash compensation range for this role is $150,640 to $177,000 in Denver, CO and $177,020 to $208,000 in New York, NY. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the level and amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.