Director of Analytics

Bold Orange; Minneapolis (MN); Hybrid; USD 148,000 - 175,000; Full time

Job summary

An innovative and dynamic company is on the lookout for a Director of Analytics to drive impactful insights through data. This role demands a leader with extensive experience in marketing analytics and a passion for uncovering valuable business insights. You will collaborate with internal stakeholders to craft measurement plans, mentor a talented team, and elevate best practices in analytics. Join a culture that values curiosity and collaboration, where your contributions will shape the future of customer experience through data-driven strategies. If you thrive in a fun, engaging environment and are ready to make a difference, this is the perfect opportunity for you.

Qualifications

• 7+ years of experience in analytics and reporting.
• Strong project management and communication skills.
• Experience with digital marketing analytics tools.

Responsibilities

• Lead data science initiatives and marketing measurement.
• Manage and mentor a team in analytics and marketing.
• Design and implement measurement plans for performance.

Skills

Database Marketing

Statistical Modeling

Digital Marketing Analytics

Data Analysis

CRM Systems

Project Management

Communication Skills

Education

Bachelor’s Degree in Data Science or Related Field

Tools

GA4

GTM

Salesforce

Tableau

Python

SAS

SPSS

Job description

Join to apply for the Director of Analytics role at Bold Orange

Location:

Greater Minneapolis/St. Paul area (partial in-office requirement)

About Bold Orange:

Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.

Position Summary:

We are seeking a Director of Analytics to provide inspirational leadership and value by applying their extensive knowledge of marketing analytics, measurement, and digital analytics that uncovers rich insights and opportunities to advance customer experience through the power of data.

The ideal candidate has deep skills in database marketing, statistical modeling, dashboarding, CRM & media measurement, GA4/GTM proficiency, experience in test design and analysis, proven aptitude with analytics coding, and importantly a passion for developing high-value business insights from complex data. The Director of Analytics serves as a thought-leader, elevating best practices, supporting growth opportunities and educating stakeholders on evolving industry trends.

The perfect culture add will be curious, hands-on, collaborative, at ease presenting insights, passionate about analytics and offer an informative and strategic point of view.

Position Duties and Responsibilities:

1. Partner with internal stakeholders and clients to design, implement, and execute measurement plans and roadmaps that drive program level performance. Equal ability to lead data science initiatives, marketing measurement and financial analysis.
2. Work with complex marketing and website data to create and communicate data insight in a clear and concise fashion, with a compelling storyline that addresses client needs and objectives.
3. Manage, support, mentor, grow and empower colleagues with expertise in marketing analysis, website analytics, personas/ customer segmentation, financial analysis, LTV and attribution modeling.
4. Blend deep analytical skill with business acumen to understand marketing strategy, objectives and drive analyses that serve the customer first.
5. Recommend KPIs and enhance measurement capabilities for media, personalization strategies, loyalty, and other marketing efforts.
6. Define and proactively deliver ongoing data insight to internal stakeholders and senior client partners.
7. Lead deployment of analytic systems, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate tests).
8. Lead executive-level conversations to recommend and advise the best approach and evaluate results.

Required Qualifications:

1. Minimum of a bachelor’s degree in a relevant quantitative field (e.g., data science, business analytics, statistics, mathematics, economics, marketing/business, social science, or related area).
2. 7+ years’ experience leading people and teams.
3. 7+ years’ experience in reporting and analytics.
4. 5+ years in an analytical role within a marketing/advertising employment setting.
5. Desire and passion to be “in the work”.
6. Demonstrated aptitude for inferential data analysis.
7. Experience with database marketing, economic modeling, data mining and predictive modeling.
8. Experience with digital marketing analytics software (GA4/ GTM, Adobe, Salesforce, VisualIQ, etc.).
9. Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, VisualIQ, Salesforce, Acoustic, Eloqua).
10. Strong project management, attention to detail and time management skills.
11. Excellent written and verbal communications skills including storytelling abilities.
12. Proficiency with analytical software (e.g., SAS, SPSS, R, Alteryx, and/or Python).
13. Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
14. Working knowledge of Scrum/Agile experience and methodologies.

Salary Range:

Final compensation is anticipated to be up to $175k and will vary depending on the local market and the skills and experience of the ideal candidate at the time of hire.

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

Equal Opportunity Employer:

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, veteran status, public assistance, and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.