Director of Advisor Education Program Marketing Strategy

Northern Trust; New York (NY); Hybrid; USD 115,000 - 195,000; Full time

Job summary

Northern Trust is seeking a Director of Advisor Education Program Marketing Strategy to lead the strategy and execution of our advisor education platform. Reporting to the Head of Client Marketing, this role will develop a best-in-class curriculum of programs, experiences, and content that helps advisors expand their knowledge, strengthen their practices, and better serve clients.

The leader’s goal is to deepen engagement with client-facing teams, strengthen advisor relationships, and enhance

Qualifications

• 10+ years of experience in asset management marketing with advisor education strategy.
• Deep familiarity with how advisors across segments consume content and engage with education.
• Ability to develop and execute multi-format learning experiences at scale.
• Superior content strategy, editoral judgment, and the ability to craft assets when needed.
• Understand investment solutions and translate concepts into effective program content.
• Collaborative across Sales, Investments, Product, Compliance, and Marketing.
• Excellent written and verbal communication, detail-oriented, comfortable with senior audiences.
• Make it happen attitude in a fast-paced environment with senior stakeholders.

Responsibilities

• Develop advisor engagement program strategy aligned with distribution priorities.
• Build a multi-format curriculum addressing a broad spectrum of advisor needs.
• Create a scalable delivery model for self-serve digital resources and events.
• Develop program components across digital, print, and in-person formats.
• Partner with SMEs to translate technical concepts into clear education.
• Collaborate with digital marketing to build a platform hub for awareness and engagement.
• Equip wholesalers with tools and resources to support client conversations.
• Develop segment-specific approaches with field coordination.
• Establish reporting cadence and define KPIs to measure program impact.

Skills

Advisor education expertise

Distribution strategy understanding

Practice management education

Content consumption insights

Asset management trends

Strategic vision

Execution in matrixed orgs

Multi-format learning design

Webinar & event materials

Editorial judgment

Job description

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions.

Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide.

With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role/Department: Director of Advisor Education Program Marketing Strategy/Asset Management

Northern Trust Asset Management is seeking a Director of Advisor Education Program Marketing Strategy to lead the strategy and execution of our advisor education platform. Reporting to the Head of Client Marketing, this role will develop a best-in-class curriculum of programs, experiences, and content that helps advisors expand their knowledge, strengthen their practices, and better serve clients. The leader’s goal is to deepen engagement with client-facing teams, strengthen advisor relationships, and enhance the perceived value of our advisor education offering.

This role partners closely with the Wealth and Intermediary distribution team leaders, internal and external subject matter experts, and marketing partners to define effective strategies, translate those strategies into compelling curriculum, and deliver engaging advisor- and client-facing experiences and materials.

The Ideal Candidate Will Demonstrate

• Deep advisor education expertise, including knowledge of continuing education requirements
• A strong understanding of the role advisor education plays in distribution strategy
• Deep knowledge of advisor practice management and the challenges advisors face in growing their business
• A nuanced understanding of advisor needs, engagement preferences, and content consumption behaviors
• Current knowledge of how advisor practice management education is evolving, with a strong grasp of asset management trends and best practices in this area
• The ability to operate with strategic vision and executional rigor across a matrixed organization

The Key Responsibilities Of The Role Include

• Develop and lead Northern Trust Asset Management’s advisor engagement program strategy, ensuring alignment with distribution priorities and business objectives
• Build a multi-format curriculum that addresses a broad spectrum of advisor needs
• Create a scalable delivery model that supports the firm through self-serve digital resources, enables wholesaler-led engagement, and provides customized experiences for key audiences

Content Development & Distribution

• Develop advisor- and client-facing program components across digital, print, and in-person formats based on program and experiential requirements
• Partner with subject matter experts to develop content that translates technical concepts into clear, compelling, advisor-relevant education
• Work closely with digital marketing partners to build a dedicated platform hub that drives awareness, following, and engagement among target advisors

Field Enablement & Distribution Partnership

• Serve as a marketing partner to Advisor Distribution leadership, equipping wholesalers with tools and resources that support consultative client conversations
• Develop segment-specific approaches (e.g., RIA growth-stage vs. established wirehouse practices) in close coordination with the field

Measurement & Stakeholder Reporting

• Establish a reporting cadence to share initiative performance with marketing and sales leadership, using insights to refine program priorities, channel mix, and delivery approach over time
• Define KPIs to measure performance, including CE completions, event participation, content consumption by segment, engagement quality, and pipeline influence through MQL to SQL conversion

Required Qualifications

• 10+ years of experience in asset management marketing, with meaningful experience in advisor and practice management education strategy and content creation
• Deep familiarity with how advisors across RIA, wirehouse, and broker-dealer segments consume content and engage with asset manager education, events, and practice support
• Demonstrated ability to develop and execute multi-format learning experiences at scale, including webinar series, in-person event materials, and self-serve digital resources
• Superior content strategy skills and editorial judgment, with the ability to assess advisor needs and guide the creation of high-quality marketing assets, with the ability to pick up the pen and craft assets when/where needed.
• Ability to understand investment solutions and translate technical concepts into effective program content
• Collaborative working style, with the ability to influence across Sales, Investments, Product, Compliance, and Marketing
• Excellent written and verbal communication skills, high attention to detail, and comfort presenting to senior internal and external audiences
• A “make it happen” attitude and the ability to work in a fast-paced, high-performing environment while engaging confidently with senior stakeholders

Preferred Qualifications

• Experience with CE-accredited programming and working knowledge of FINRA/CFP CE requirements
• Experience presenting advisor education programs to advisor audiences; relevant licensing or credentials that support CE delivery and establish credibility are a plus

Working Model: Hybrid ()

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range

$114,700 - 194,900 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Work Authorization

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.

Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.

Reasonable Accommodation

Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [e-mail], or alternatively you can discuss your individual requirements with the recruiter you are working with.