Director, Media Strategy Champs

Foot Locker; Saint Petersburg (FL); Vor Ort; USD 150.000 - 170.000; Vollzeit

Benefits dieser Stelle

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified Courses

Strong Company Culture

Zusammenfassung

Foot Locker is looking for a Director of Media Strategy based in Saint Petersburg, Florida. This leadership position focuses on developing data-driven media strategies across the Champs banner. The chosen candidate will manage media budgets, collaborate with various teams, and lead a high-performing media team to ensure alignment with brand goals. A strong background in media strategy and a commitment to innovation are essential. Salary range is $150,000-$170,000 plus benefits.

Qualifikationen

• 10+ years of experience in global media strategy, ideally in retail or high-growth consumer categories.
• Proven success leading full-funnel media campaigns across multiple banners/brands.
• Experience managing complex budgets and agency relationships.

Aufgaben

• Lead the development and implementation of integrated media strategies for Champs.
• Own the media budget for Champs ensuring optimal allocation and ROI.
• Drive full-funnel planning across traditional and emerging media platforms.

Kenntnisse

Global media strategy

Data-driven media planning

Audience insights

Leadership and mentoring

Analytical skills

Stakeholder management

Cross-functional collaboration

Tools

Google Analytics

Meta Ads

Demand Side Platforms (DSPs)

Jobbeschreibung

Overview

As the Director, Media Strategy, you will lead the development and execution of full-funnel, data-driven media strategies across the Champs banner. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across these banners in North America.

Responsibilities

Global Media Strategy & Execution

• Lead the development and implementation of integrated media strategies for Champs.
• Own the media budget for Champs, ensuring optimal allocation and ROI across the entire funnel.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.

Audience & Data-Driven Planning

• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
• Partner with the digital teams to track KPIs, triangulate performance, and refine strategies in real time.
• Champion an audience-first approach to planning, activation, and measurement.

Cross-Functional & Agency Leadership

• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
• Manage media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
• Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.

Innovation & Future Readiness

• Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
• Pilot new platforms, new first-to-market opportunities, and ad tech solutions to expand reach and engagement.
• Lead media transformation initiatives that enhance agility, efficiency, and impact.
• Uncover and unlock incremental business value through media partnerships.

Team Leadership & Influence

• Lead and mentor a high-performing media team, fostering a culture of collaboration, creativity, and accountability.
• Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
• Present media performance and strategic recommendations to executive stakeholders with clarity and influence.

Qualifications

What You’ll Bring

• 10+ years of experience in global media strategy, planning, and investment—ideally in retail or high-growth consumer categories.
• Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
• Proven success leading full-funnel media campaigns across multiple banners/brands.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

Benefits

The annual base salary range is $150,000-$170,000. This role is also eligible to receive short‑term incentives that align with individual and company performance.

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture