Director, Media Relations - Hybrid Leader

Commonwealth of VA Careers; Williamsburg (VA); Hybrid; USD 75,000 - 80,000; Full time

Job summary

William & Mary seeks a Director, Media Relations to lead regional media engagement and serve as the primary press liaison for the university. The role involves promoting the university’s national preeminence through earned, digital, and emerging media strategies and coordinating campus-wide promotional efforts.

The position reports to the Executive Director of Media Relations and requires experience as a media spokesperson for a complex organization, with a strong writing/editing ability and

Qualifications

• Bachelor’s degree in journalism, communications or a related field.
• 7–10 years of progressively responsible experience in media relations, strategic communications, issue management or related work.
• Demonstrated ability to communicate effectively orally and in writing.
• Excellent understanding of all primary media channels, including broadcast, digital and print.
• Experience serving as a media spokesperson for a complex organization.
• Ability to write and edit quickly and meet deadlines.
• Demonstrated knowledge of the latest Microsoft Office, Word, Excel, PowerPoint, etc.
• Knowledge of AP style and proficiency in social media usage and analytics.

Responsibilities

• Lead regional and local media engagement efforts for the university, working directly with university leadership and cabinets.
• Direct and manage media response and pitches, focusing on local and regional media.
• Serve as a senior liaison between media organizations, university leadership, and campus partners.
• Write and build a strategy for media plans for major university announcements or events.

Skills

Media relations

Written communication

Oral communication

AP style

Social media analytics

Public speaking

Education

Bachelor’s degree in journalism or communications

Tools

Microsoft Office (Word, Excel, PowerPoint)

Critical Mention

Meltwater

Job description

William & Mary seeks a Director, Media Relations to lead regional media engagement and serve as the primary press liaison for the university. The role involves promoting the university’s national preeminence through earned, digital, and emerging media strategies and coordinating campus-wide promotional efforts.

The position reports to the Executive Director of Media Relations and requires experience as a media spokesperson for a complex organization, with a strong writing/editing ability and