Director, Marketing - Pediatric Endocrinology
Tolmar
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Résumé du poste
Tolmar is seeking a Director of Marketing for Pediatric Endocrinology to lead the U.S. Fensolvi brand, drive strategy, patient identification, and customer engagement. This hands‑on leader will balance executive planning with tactical execution in a lean, rare-disease environment.
The role requires owning marketing's contribution to revenue, working with Sales, Medical Affairs, Market Access, and other functions, and delivering prioritized initiatives with strong ownership and accountability.
Qualifications
- Bachelor’s degree in marketing, Business, Life Sciences, or related field.
- 10+ years of progressive pharmaceutical or biotechnology commercial experience.
- Minimum five years of U.S. brand marketing experience in a leadership role.
- Rare disease, orphan drug, or highly analogous specialty-market experience.
- Demonstrated success leading in-market brands and delivering measurable results.
Responsabilités
- Own the end-to-end U.S. brand strategy for Fensolvi and lifecycle management.
- Lead annual brand planning, forecasting, and budget recommendations.
- Translate customer insights into actionable business plans and initiatives.
- Drive omnichannel strategy across HCP, caregiver, patient, and digital channels.
- Lead cross-functional brand teams and manage agency/vendor relationships.
Connaissances
Formation
Description du poste
The Director, Marketing, Pediatric Endocrinology serves as the marketing leader for Fensolvi, responsible for driving brand growth, brand strategy, patient identification, customer engagement, market access pull-through, and commercial execution within Central Precocious Puberty (CPP). This is a hands‑on, player‑coach leadership role within a lean and agile rare disease business. The Director is accountable for both developing strategy and personally driving execution of the highest-priority initiatives. Success requires the ability to move seamlessly from executive-level planning to tactical implementation, performance analysis, field engagement, and problem solving.
The Director will lead a team of 2 marketers while partnering closely with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Analytics, Finance, Supply Chain, and Sales Training. The position requires a strong sense of ownership, urgency, accountability, and a demonstrated ability to translate customer insights into actions that improve business performance.
- Own the end-to-end U.S. brand strategy for Fensolvi, including positioning, messaging, patient identification, customer engagement, access support, and lifecycle management.
- Lead annual brand planning, long-range planning, forecasting assumptions, tactical planning, and budget recommendations.
- Identify growth opportunities, business risks, market shifts, and competitive threats and translate findings into actionable business plans.
- Own marketing's contribution to revenue growth, market share, patient starts, patient identification, and overall business performance.
- Serve as a key member of the Pediatric Endocrinology Leadership Team and contribute to broader business strategy and decision making.
- Personally drive development and execution of priority marketing initiatives across HCP, caregiver, patient, digital, social, field, congress, and market access channels.
- Translate strategy into clear deliverables, project plans, milestones, success measures, and execution priorities.
- Maintain active involvement in campaign development, messaging, promotional materials, digital initiatives, field tools, and customer-facing programs.
- Establish a disciplined operating cadence to evaluate business performance and rapidly adjust tactics based on results.
- Lead commercialization efforts related to new data, publications, congress activity, competitive developments, and guideline updates.
- Develop a deep understanding of the CPP patient journey, including patient identification, referral pathways, diagnosis, treatment selection, reimbursement, onboarding, and persistence.
- Regularly engage with pediatric endocrinologists, key opinion leaders, caregivers, advocacy stakeholders, and field teams.
- Conduct field travel, customer visits, advisory boards, and congress participation to maintain direct marketplace understanding.
- Translate customer, market, competitive, and field insights into measurable actions that improve commercial effectiveness.
- Partner closely with Market Access to support reimbursement, pull-through, HUB, patient support, buy-and-bill, and access optimization initiatives.
- Support commercial strategies that improve time-to-therapy, patient initiation, treatment persistence, and access expansion.
- Evaluate payer trends, reimbursement barriers, Medicaid opportunities, and competitive access changes to inform brand strategy.
- Lead omnichannel strategy and optimization across all customer segments.
- Establish KPIs and performance dashboards to monitor campaign effectiveness and return on investment.
- Use analytics, customer insights, and performance data to continuously improve commercial execution.
- Ensure marketing investments are focused on activities with the highest business impact.
- Build strong partnerships across Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Analytics, and Sales Training.
- Align stakeholders around key business priorities and remove barriers to execution.
- Lead cross-functional brand teams and ensure coordinated delivery of critical initiatives.
- Communicate brand strategy, performance updates, risks, and opportunities to senior leadership.
- Manage agency and vendor relationships, budgets, deliverables, timelines, and performance expectations.
- Ensure agencies supplement internal capabilities rather than own critical strategic decisions.
- Hold partners accountable for quality, innovation, speed, budget compliance, and business impact.
- Lead, coach, and develop a three-person marketing team, including an Assistant Product Manager and Senior Product Manager.
- Create a culture of accountability, ownership, collaboration, and continuous improvement.
- Develop team capabilities while maintaining direct involvement in critical business decisions and high-priority initiatives.
- Establish clear goals, development plans, performance expectations, and succession planning for all direct reports.
- Perform various other duties as assigned.
A Player‑Coach: Balances strategic leadership with hands‑on execution and personally drives critical business initiatives.
An Owner: Takes accountability for results, proactively identifies issues, and solves problems without waiting for direction.
A Doer: Converts insights into action, drives decisions, and delivers outcomes in a practical and timely manner.
Commercially Minded: Understands the financial drivers of the business and prioritizes resources accordingly.
Customer Connected: Maintains firsthand understanding of customers, patients, caregivers, field teams, and market dynamics.
Agile & Resourceful: Thrives in ambiguity and delivers results within a lean organizational structure.
Highly Collaborative: Builds trust across functions and successfully aligns diverse stakeholders toward common goals.
- Achieve or exceed approved annual revenue, demand, and market share objectives.
- Deliver growth in patient starts, patient identification, and treatment persistence metrics.
- Execute at least 90% of priority brand initiatives on time and within approved budget.
- Maintain execution excellence across promotional, educational, digital, and access-related initiatives.
- Improve key engagement, conversion, and customer interaction metrics year over year.
- Demonstrate measurable return on investment for major marketing investments.
- Translate significant market, customer, competitive, and performance insights into documented action plans within established business-review timelines.
- Maintain regular customer-facing engagement through field travel, advisory boards, conferences, and customer interactions.
- Demonstrate direct marketplace insights that influence business decisions.
- Manage spending within approved budget parameters and maintain accurate forecasting.
- Ensure direct reports have clear goals, development plans, and ongoing coaching.
- Build organizational capability and succession readiness within the marketing team.
- Maintain adherence to all promotional review, compliance, legal, and regulatory requirements.
- Center on People: We commit to support the wellbeing of our patients and treat our employees and those we serve as valued partners. By placing people at the heart of our actions, we actively engage, invigorate, acquire knowledge, and grow together with an enterprise-wide mindset that lifts the whole organization.
- Are Proactive & Agile: We embody a culture of engagement and action. With a hands‑on approach, we fearlessly adapt to change. We anticipate, respond swiftly and efficiently to ignite a spirit that propels us towards extraordinary outcomes.
- Act Ethically: We are committed to consistently conducting our business in an ethical, compliant, and socially aware manner, in line with our purpose of positively impacting lives. We actively cultivate diversity, equity, inclusion & sustainability in our workplace.
- Constantly Improve: We are committed to a proactive, collaborative effort to enhance our products, systems, processes, and services by reducing waste, increasing efficiency, and improving quality. We strive to be innovative, embracing calculated risk taking that drives better ways of working.
- Are Accountable: We think, act, and communicate with honesty, transparency, and clarity in alignment with our core values. We don’t compromise our values for near term gain. We take accountability & ownership of our work, actions, successes, and setbacks. We strive to deliver our best as we shape the future.
- Bachelor’s degree in marketing, Business, Life Sciences, or related field.
- 10+ years of progressive pharmaceutical or biotechnology commercial experience.
- Minimum five years of U.S. brand marketing experience with responsibility for both strategy and execution.
- Rare disease, orphan drug, or highly analogous specialty-market experience, including experience with small patient populations, concentrated specialist audiences, complex patient journeys, reimbursement barriers, patient services, and/or patient identification.
- Demonstrated success leading in-market brands and delivering measurable commercial results.
- Demonstrated record of personally leading high-impact marketing initiatives from insight and strategy through detailed development, promotional review, launch, measurement, and optimization.
- Experience managing and developing direct reports while continuing to operate as a hands‑on business leader.
- Experience working closely with Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Sales, Analytics, and external agencies.
- Experience supporting buy‑and‑bill, specialty distribution, reimbursement, HUB, and patient services models.
- Launch or growth-stage brand experience.
- Pediatric endocrinology experience.
- Injectable product experience.
- MBA or advanced degree.
- Office environment requires sitting and standing.
- Travel required up to 25%, including field engagement, customer meetings, advisory boards, and congresses.
Tolmar compensation programs are focused on equitable, fair pay practices, including market-based base pay and a strong benefits package. The final compensation offered may vary from the posted range based on the selected candidate's qualifications and experience.
The pay range for this position at commencement of employment is expected to be between ($270,000 to 360,000/year); however, while salary ranges are effective from 1/1/26 through 12/31/26, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to, geographical location, experience level, knowledge, skills, and abilities.
Tolmar is proud to have earned a reputation for performance and innovation. Through a progressive company culture, Tolmar has established a legacy as a trusted name in the research, development and manufacturing of high quality topical products used in dermatology, and extended release dosing forms for products commonly used in urology and oncology. Founded in 2006, we are a private company known internationally for our advanced drug delivery capabilities and our unmatched commitment to our partners, and to the patients and provider communities we serve.
Since our inception, Tolmar has produced 22 marketed products supported by 5 New Drug Applications (NDAs) and 17 Abbreviated New Drug Applications (ANDAs) across urology and oncology, and dermatology. With more products forthcoming, our dedicated pipeline reflects Tolmar’s future-focused approach.
- Competitive and inclusive medical, dental, and vision coverage options
- Flexible Spending Accounts for medical expenses and dependent care expenses
- HSA through our HDHP
- CompleteCare reimburses you and your dependents for eligible health care expenses and premium expenses incurred under alternate group health coverage
- Generous 401K match - currently match 100% of your contributions up to the first 6% of compensation and 50% from 7%-12%, but never greater than 9%
- Tolmar-paid Life, LTD, and STD insurance coverages, as well as voluntary benefit options
- Employee Assistance Plan, Legal Guidance, and Funeral Planning & Concierge Services
- Adoption and family-planning benefits, Fertility and Family Forming Benefits
- Generous paid time off, including:
- Vacation, sick time, and holidays
- Volunteer time to participate in your community
- Discretionary year-end shutdown
Tolmar is an Equal Opportunity Employer. We do not discriminate on the basis of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation, or any other applicable status protected by state or local law. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors.
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