Director, Marketing Operations & Capabilities
Kenvue
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Benefits offered by this job
Job summary
Kenvue in North America is seeking a Director, Marketing Operations & Capabilities to lead strategy, governance, and execution of core marketing operations and capability-building initiatives across NA. You will drive operational excellence, oversee agency partnerships, and align investment priorities with business goals.
This role connects Global and North America teams, shaping operating models, roadmaps, and KPIs.
Qualifications
- Bachelor's degree required; MBA or advanced degree preferred.
- 10+ years in marketing operations or related roles in complex organizations.
- Experience with marketing operating models and governance frameworks.
- Proven ability to manage agency partnerships and vendor relationships.
- Experience leading cross-functional teams and influencing stakeholders.
- Ability to establish KPIs and performance metrics.
- Strong communication, leadership, and change management skills.
Responsibilities
- Define vision and roadmap for Marketing Operations and Capabilities in North America.
- Set objectives, KPIs, and success measures.
- Prioritize investments in operational excellence, capability development, and content.
- Align North America with Global operating models.
- Lead governance and optimization of agency partnerships across media, creative, commerce, social, influencer, and production disciplines.
- Drive agency performance management and value realization.
- Lead enterprise marketing initiatives across future growth programs.
- Integrate North America capabilities with global programs.
- Foster innovation and continuous improvement within the team.
Skills
Education
Job description
At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here .
Head Marketing Operations & Capabilities
North America, United States, New Jersey, Summit
Hybrid
The Director, Media Operations & Marketing Capabilities will lead the strategy, governance, and execution of key marketing operations and capability-building initiatives across North America. This role is accountable for driving operational excellence, advancing marketing capabilities, leading agency partnerships, and overseeing high-priority cross-brand initiatives that accelerate growth and transformation.
The Director serves as a critical connector between Global and North America teams, ensuring capability strategies, operating models, and investment priorities align to business objectives and deliver measurable impact.
Key Responsibilities
Define the vision, roadmap, and priorities for Marketing Operations and Capabilities across North America.
Establish annual objectives, KPIs, and success measures.
Prioritize investments across operational excellence, capability development, and content creation.
Balance resources across brands, enterprise priorities, and transformational initiatives.
Partner closely with Marketing leadership to identify and remove barriers to execution.
Ensure alignment between North America and Global marketing operating models.
Lead governance and optimization of agency partnerships across media, creative, commerce, social, influencer, and production disciplines.
Drive agency performance management and value realization.
Resolve strategic operational challenges and key decision points.
Lead future-state operating model development as capabilities mature.
Identify opportunities to simplify marketing workflows and improve efficiency.
Partner closely with Procurement on agency strategy, scope, and performance management.
Sponsor and lead enterprise marketing initiatives across future growth programs.
Align stakeholders across Brand Marketing, Media, Commerce, Digital, CBI, and other functions.
Establish governance, decision-making frameworks, and activation roadmaps.
Remove organizational barriers and escalate critical issues.
Ensure insights and learnings are scaled across the organization.
Represent North America priorities within Global capability programs.
Influence global roadmap decisions and investment priorities.
Drive adoption of critical global initiatives within the U.S. market.
Share best practices and scale successful programs across regions.
Identify opportunities to pilot and test emerging capabilities.
Lead and develop a high-performing team focused on operations, transformation, capability building, and content creation.
Foster a culture of innovation, collaboration, and continuous improvement.
Required Qualifications
A minimum of a Bachelor's degree required; MBA or advanced degree in Business, Marketing, Communications, or a related field preferred.
A minimum of 10 years of progressive experience in marketing operations, marketing excellence, capability development, agency management, or commercial transformation roles within a complex, matrixed organization.
Proven experience developing and executing marketing operating models, governance frameworks, and capability-building strategies that improve organizational effectiveness and business outcomes.
Deep experience managing agency partnerships, scope planning, resource allocation, and vendor relationships to maximize efficiency, effectiveness, and return on investment.
Demonstrated success leading and developing high-performing teams, including direct leadership of managers and cross-functional teams.
Strong track record leading cross-functional initiatives and influencing stakeholders across Marketing, Media, Digital, Commerce, Insights, Finance, Procurement, and other enterprise functions.
Experience establishing KPIs, performance metrics, and operational processes to drive accountability and continuous improvement.
Proven ability to balance strategic thinking with execution, making complex decisions that influence organizational priorities, resource allocation, and business growth.
Excellent communication, leadership, and change management skills with the ability to align diverse stakeholders around a common vision.
Desired Qualifications
Experience leading large-scale marketing transformation, capability-building, or shared-services initiatives across multiple brands, business units, or geographies.
Demonstrated success designing and evolving agency operating models, content production ecosystems, or marketing resource management processes.
Experience partnering across global and regional organizations to influence priorities, drive adoption of enterprise capabilities, and scale best practices.
Strong understanding of modern marketing ecosystems, including content creation, media operations, digital marketing, marketing technology, and data-driven decision-making.
Experience identifying and scaling cross-brand growth opportunities through collaborative, enterprise-wide initiatives.
Familiarity with AI-enabled marketing capabilities, workflow automation, and emerging technologies that improve marketing effectiveness and operational efficiency.
Experience within consumer packaged goods, consumer health, healthcare, or similarly fast-paced, highly matrixed environments preferred.
#LI-AO1
Annual base salary for new hires in this position ranges:
$190,825.00 - $269,400.00
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Kenvuer Impact Networks
This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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