Director, Marketing Operations

ConnectWise; United States; Hybrid; USD 150,000 - 190,000; Full time

Job summary

ConnectWise seeks a Director of Marketing Operations to lead a team of professionals focused on designing and implementing the sales lead process, establishing a technology strategy that supports sales productivity, and building reporting on departmental data to guide decisions. The role also drives marketing workflow projects and optimizes processes across the organization.

The position emphasizes development of the marketing technology stack, integration with sales automation tools, and

Qualifications

• Bachelor’s degree or equivalent business experience.
• 10+ years of relevant experience.
• 6+ years of managerial experience.
• Experience with Marketing automation, CRM, BI, and/or AI systems.

Responsibilities

• Lead and manage a team of professionals to execute marketing operations.
• Design and implement the sales lead process and tech strategy.
• Build and report on department analytics to support decision making.
• Guide workflow projects and ensure cross-functional alignment.

Skills

Leadership

Decision making

Teamwork

Organizational skills

Communication

Presentation

Attention to detail

Technology savvy

Translate technical terms

Problem-solving

Project management

Education

Bachelor’s degree in related field or equivalent business experience

Tools

Marketing automation

CRM

BI

AI systems

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary

The Director of Marketing Operations is responsible for leading a team of entry level to experienced professionals focused on designing and implementing the sales lead process, establishing a technology strategy that support sales productivity, building and reporting on departmental data analysis to support effective decision making, and participating in Marketing work-flow project management. This role supports the Marketing function by guiding the development and enhancement of processes and technologies that enable the department to run effectively.

• Sets goals and objectives for team members for achievement of operational results
• Typically manages multiple teams that are led by experienced managers
• Influences others to accept practices and approaches
• Interacts with executive leadership and others concerning matters of significance to ConnectWise
• Owns short to mid-term strategy execution and operational direction of the [XX] team in alignment with the ConnectWise objectives
• Leads and prioritizes the daily activities of the team
• Manages, mentors, and coaches to develop a collaborative and dynamic team
• Coordinates cross-functional communication to align on initiatives and strategies to drive efficiency
• Creates and drives a vision for the system design and management that supports our digital marketing operations
• Develops and maintains the marketing technology stack and ensures appropriate integration with sales automation te4chnologies and processes
• Researches and onboards 3rd party technologies that will improve the optimal project management methodologies that support collaboration and efficiency
• Collaborates with the Legal team with respect to marketing-relevant regulations to ensure departmental compliance with regulatory guidelines
• Monitors and strives to maintain high levels of quality, accuracy, and process consistency in the organization’s workflow planning efforts
• Identifies inefficiencies and shortcomings and drives efforts for improvement
• Support and drives technology adoption by colleagues and optimizes the effectiveness of the technology investments
• Monitors the accuracy and efficient distribution of Business Intelligence essential to the organization, recommending changes or additions as needed to ensure business needs are being met
• Delivers marketing performance reporting and analysis to support overall marketing performance Knowledge,

Skills, and/or Abilities Required

• Exceptional leadership and customer service skills
• Ability to make decisions that have serious impact on the overall success or failure on their areas of accountability
• Willingness to work in a team environment
• Strong organizational skills to give the team direction
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Organized, detail-oriented, and self-motivated
• Technology savvy
• Ability to translate technical terms and concepts so all stakeholders can fully understand
• Strong ability to problem-solve across multiple operational domains
• Proven ability to design and manage complicated, multi-step, multi-person projects

Educational/Vocational/Previous Experience Recommendations

• Bachelor’s degree in related field or equivalent business experience
• 10+ years of relevant experience
• 6+ years of managerial experience
• Experience with Marketing automation, CRM, BI, and or AI systems

Working Conditions

• Onsite/Hybrid/Remote depending on location
• 0-10% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job.Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely