Director, Marketing Digital F&B - Corporate

Coury-Hospitalit; Grapevine (TX); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Coury Hospitality seeks a Corporate Director of Marketing Digital Food & Beverage to lead the hospitality group’s digital marketing across restaurants, bars, and outlets. You will oversee website management, email campaigns, paid social, and guest engagement programs while ensuring brand consistency and revenue growth.

You will optimize SEO and AI-powered marketing tools, collaborate with property teams, and drive measurable results through data-driven strategy and reporting.

Qualifikationen

• Minimum of 4 years of digital marketing experience with an independent restaurant group, including websites, email marketing, paid social advertising, and guest engagement.
• Hands-on experience with email marketing platforms, preferably Mailchimp, including list management, segmentation, automation, and reporting.
• Working knowledge of Meta Ads Manager, audience targeting, paid social campaign management, and performance reporting.
• Experience with OpenTable marketing tools, including guest communications, Bonus Points, and Promoted Results; experience with other reservation platforms is a plus.
• Experience maintaining websites through content management systems, with familiarity in SinglePlatform or similar menu distribution tools and Google Business Profile management.
• Understanding of SEO, AEO, GEO, AI-powered marketing tools, and emerging digital search trends.
• Proficiency in Microsoft Excel, data analysis, and reporting; familiarity with Google Analytics 4 (GA4) and Looker Studio preferred.
• Mailchimp, Google Analytics, or related digital marketing certifications are a plus.
• Strong communication, organizational, and problem-solving skills with exceptional attention to detail.
• Ability to work independently, manage multiple priorities, and collaborate effectively with property teams and external partners in a remote environment.

Aufgaben

• Support the digital presence and marketing performance of restaurants, bars, and F&B outlets across a diverse hospitality portfolio.
• Manage restaurant websites, coordinate site launches, and ensure menus, hours, imagery, promotions, and reservation links are accurate and engaging.
• Use SEO, AEO, GEO, and GEO to improve visibility across search engines and AI-powered platforms.
• Manage menu distribution through platforms such as SinglePlatform and maintain consistent information across Google, Yelp, Tripadvisor, OpenTable, and restaurant websites.
• Create email marketing campaigns, build guest databases, and develop automated communications that encourage repeat visits and loyalty.
• Help property teams maximize OpenTable marketing tools, including guest communications, Bonus Points, and Promoted Results.
• Partner with outlets to develop paid social campaigns that drive reservations and events.
• Analyze website traffic, email engagement, advertising performance, reservation conversions, and cost per seated cover to identify opportunities for improvement.
• Create performance reports, share actionable recommendations, and provide training to property teams to manage digital marketing effectively.

Kenntnisse

Digital marketing

Email marketing

Paid social advertising

Guest engagement

Data analysis

Google Analytics 4

Looker Studio

Excel

SEO

AI-powered marketing tools

Tools

OpenTable marketing tools

SinglePlatform

Mailchimp

Meta Ads Manager

Google Business Profile

GA4

Jobbeschreibung

Coury Hospitality has an amazing opportunity as a Corporate Director, Marketing Digital Food & Beverage.

You should join our team if you believe...

• That great food and beverage experiences deserve equally exceptional digital storytelling and marketing.
• That every online interaction, from discovering a restaurant to booking a table, should feel seamless, engaging, and unmistakably on brand.
• That digital marketing is more than generating clicks. It's about filling seats, building guest loyalty, and driving meaningful revenue.
• That accurate menus, compelling websites, engaging emails, and thoughtful promotions are essential ingredients in successful restaurant marketing.
• That creativity and data should work together to turn great ideas into measurable business results.
• That strong digital strategies help restaurants build lasting relationships with guests and their communities.
• That the best corporate marketing teams empower property leaders with the tools, resources, and guidance to succeed.
• That innovation means staying curious, embracing emerging technologies, and continuously finding smarter ways to connect with guests.

You're a great fit for this role if you love...

• Supporting the digital presence and marketing performance of restaurants, bars, and food and beverage outlets across a diverse hospitality portfolio.
• Managing restaurant websites, coordinating site launches, and ensuring menus, hours, imagery, promotions, and reservation links are accurate and engaging.
• Using SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve visibility across search engines and AI-powered platforms.
• Managing menu distribution through platforms such as SinglePlatform and maintaining consistent information across Google, Yelp, Tripadvisor, OpenTable, and restaurant websites.
• Creating email marketing campaigns, building guest databases, and developing automated communications that encourage repeat visits and loyalty.
• Helping property teams maximize OpenTable marketing tools, including guest communications, targeted promotions, Bonus Points, and Promoted Results.
• Partnering with outlets to develop paid social media campaigns that drive reservations, promote events, and increase business during slower periods.
• Analyzing website traffic, email engagement, advertising performance, reservation conversions, and cost per seated cover to identify opportunities for improvement.
• Creating performance reports, sharing actionable recommendations, and providing training and resources that help property teams confidently manage their digital marketing efforts.

We're excited to have you join us because...

• You understand the unique opportunities and challenges of marketing restaurants, bars, and hospitality experiences.
• You bring a strong combination of creative thinking, technical digital marketing expertise, and analytical skills.
• You know how to improve restaurant websites through engaging content, search optimization, and seamless online booking experiences.
• You have hands‑on experience with email marketing platforms, audience segmentation, automation, database management, and campaign performance.
• You understand OpenTable marketing tools and paid social advertising strategies that help restaurants drive incremental covers and revenue.
• You can evaluate marketing performance using metrics such as website conversions, email engagement, return on advertising spend, and reservation activity.
• You stay current on emerging digital trends, including AI‑powered marketing tools, evolving search behaviors, and new opportunities to improve efficiency.
• You are highly organized, detail‑oriented, and comfortable managing multiple outlets, projects, and competing priorities.
• You enjoy collaborating with property leadership, Food & Beverage teams, Marketing Managers, Revenue Management, and external partners.
• You believe your success is measured not only by the campaigns you execute, but by how effectively you help property teams grow their business.

Education and Experience

• Minimum of 4 years of digital marketing experience with an independent restaurant group, including websites, email marketing, paid social advertising, and guest engagement.
• Hands‑on experience with email marketing platforms, preferably Mailchimp, including list management, segmentation, automation, and reporting.
• Working knowledge of Meta Ads Manager, audience targeting, paid social campaign management, and performance reporting.
• Experience with OpenTable marketing tools, including guest communications, Bonus Points, and Promoted Results; experience with other reservation platforms is a plus.
• Experience maintaining websites through content management systems, with familiarity in SinglePlatform or similar menu distribution tools and Google Business Profile management.
• Understanding of SEO, AEO, GEO, AI‑powered marketing tools, and emerging digital search trends.
• Proficiency in Microsoft Excel, data analysis, and reporting; familiarity with Google Analytics 4 (GA4) and Looker Studio preferred.
• Mailchimp, Google Analytics, or related digital marketing certifications are a plus.
• Strong communication, organizational, and problem‑solving skills with exceptional attention to detail.
• Ability to work independently, manage multiple priorities, and collaborate effectively with property teams and external partners in a remote environment.

Work Environment and Physical Requirements

• Work is primarily performed independently in a professional office or remote environment.
• Ability to remain seated or in a stationary position for extended periods, including four hours or more.
• Ability to use computers, digital marketing platforms, and reporting tools for extended periods.
• Ability to communicate effectively with property leaders, corporate teams, vendors, and other business partners.

Here’s the Core of Coury Hospitality:

We have a place for you on our team if your passion is to curate UNMATCHED MOMENTS.

What else do YOU need to know...

This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.