Director Marketing and Sales

Buckner International; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Buckner Villas in Austin, Texas is seeking a Director of Marketing and Sales to lead outreach to potential residents and serve as the community's public relations liaison. You will manage leads, schedule tours and presentations, and develop comprehensive marketing plans to drive occupancy.

This role requires experience in marketing/public relations, team leadership, and the ability to work evenings and weekends for events, while coordinating with Buckner stakeholders to meet census and budget

Qualifications

• Bachelor's degree in marketing or related field; 3+ years public relations/marketing preferred.
• Ability to manage multiple tasks with strong communication skills.
• Professional English, clear face-to-face and phone interactions.

Responsibilities

• Greet visitors and project an open, positive Buckner image.
• Interview prospects to understand needs and how Buckner meets them.
• Explain Buckner benefits and address objections to close sales.
• Schedule campus presentations and tours; conduct home presentations.
• Manage leads, complete required reports, and follow procedures.
• Develop and oversee marketing and public relations plans.
• Travel for onsite marketing events and visit competitors for benchmarks.

Skills

Marketing strategy

Sales leadership

Public relations

Lead management

Budget management

Event planning

Team leadership

Education

Bachelor's degree in Marketing

Tools

Leads management system

MS Office / Presentations

Job description

Buckner Retirement Services Community: Buckner Villas - Cortona Expansion Project

Location: Austin, TX - Onsite

Address: 11110 Tom Adams Dr, Austin, TX 78753

Job Schedule: Full-Time

We are seeking a Director of Marketing and Sales, to join our Cortona at the Villas by Buckner community in Austin Tx. As a Director of Marketing and Sales you will play an important role in interacting and engaging with all leads to market the community to our future residents. The Director Marketing and Sales will also serve as the public relations liaison to the community. Join our team and inspire happiness in the lives of others!

What you'll do:

• Greet all visitors pleasantly and professionally presenting an open, positive image for Buckner.
• Skillfully interview prospects or their representatives to ascertain what their needs and requirements are and how Buckner will meet those needs.
• Know and be able to explain the benefits of life at Buckner.
• Understand common objections and listen to individual objections raised by prospects and utilize skilled methods to address or overcome objections. Utilize closing methods to close sales to meet the stated sales and move-in goals for the community.
• Schedule presentations and tours of the campus during regular business hours, evenings, and weekends to meet a prospect's schedule.
• Conduct home presentations to prospects.
• Transport prospects to and from Buckner as appropriate.
• Understand and clearly present the following:
• History and mission of Buckner Retirement Services, Inc.
• History of Buckner and the campus
• Floor plans, common areas, Independent Living
• Monthly service fee options
• Reservation deposit timelines
• Agreements and closing process
• Perform necessary outbound telephone calls daily to meet stated goals to schedule appointments and to follow up with prospects.
• Effectively manage all assigned leads utilizing leads management system.
• Accurately and on a timely basis complete all required reports.
• Follow stated procedures in completing all required paperwork in a timely manner.
• Inform Executive Director and Regional Sales Manager, Buckner Retirement Services, Inc. of any sales-related questions or problems as they arise that could hinder the closing of a sale. Also, any issues as they relate to objections in the marketplace about the concept and pricing.
• Develop and supervise the implementation of marketing and public relation plans for Buckner.
• Address outside groups and conduct outside presentations with community, civic, church and service organizations.
• Work evenings and weekends for on-site marketing events as required.
• Visit all competitive communities and be familiar with each of their programs.
• Oversee daily census and develop and implement plan to attain budgeted census for Buckner.
• Responsible for the financials of Independent Living Marketing Department.
• Develop and manage budget effectively for Marketing Department. Manage program resources to ensure they are used efficiently and appropriately.
• Assist and support the Independent Living Life Enrichment activities and events as needed.
• Provide professional growth and development; develop and communicate goals and objectives.
• Maintain compliance with all Buckner policies, procedures, and requirements. Maintain compliance with all federal and state laws. Maintain compliance with all agency regulatory guidelines and requirements.
• Assist, guide and support supervisors with employee selection, review, evaluation, and terminations as required.
• Attend staff meetings as required.
• Develop emerging leadership through professional growth and development.
• Responsible for supporting and representing Buckner at special events, activities and other assigned functions.
• Work successfully as a part of a team and responsible for developing then maintaining strong working relationships with co-workers.
• Travel as needed to monitor, assess, and help develop programs.
• Perform general office tasks as required.
• Perform special assignments, projects, and other duties as required.

What you'd bring:

• Requires in-depth understanding of a comprehensive field of knowledge normally associated with the attainment of a bachelor’s degree in marketing or a related field. Minimum 3 years prior related experience in public relations/marketing preferred.
• Requires ability to perform moderately difficult manipulation such as writing, typing, and foot and/or hand-eye coordination.
• Requires proficient ability to speak, read and write English in a professional manner.
• Requires ability to speak clearly and make self clearly understood in face-to-face interactions; to articulate with extreme accuracy and precision to give directions, speak on the phone, intercom, etc.
• Requires ability to receive verbal instructions, answer phones, etc. with some background noise.
• Requires ability to concentrate on moderate to fine detail with some interruption; ability to attend to tasks/functions for more than 60 minutes at a time.
• Requires ability to understand and relate to multiple ideas and the concepts/theories behind the ideas; ability to remember multiple verbal and written tasks/assignments over several days and occasionally up to several months.
• Requires ability to establish and maintain effective working relationships with prospective residents, co-workers, vendors, residents; ability to be assertive in dealing with vendors and media, and proactive with prospective residents in seeking decisions about facility admissions.
• Requires ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings.
• Requires ability to provide strategic and logistical planning and facilitate meetings, conferences, workshops, and retreats as required.
• Requires ability to effectively manage personnel; requires administrative skills to include but not limited to staff selection, development, motivation, scheduling, and evaluation.
• Requires ability to travel to various geographic locations and some overnight stays.
• Requires ability to drive assigned vehicle(s) or personal vehicle, with appropriate state license, following all laws applicable; must provide proof of liability insurance and must be eligible to be insured under Buckner's insurance policy. Must be age 21 or older to drive on behalf of Buckner.
• Requires ability to maintain confidentiality.
• Requires proficient ability to exhibit detail-oriented skills necessary to understand and manage a wide-range of information.
• Proficient working knowledge and ability to accurately and timely operate and perform computer related tasks with specific equipment and software applications required.
• Requires commitment to Christian principles and teachings both professionally and personally.
• Requires ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects.
• Requires ability to walk, stand and sit, sometimes for prolonged periods of time. Occasionally required to squat, climb stairs, kneel, and twist.
• Requires sufficient good health to properly discharge duties. Employees shall not be permitted to work who have infectious disease or skin lesion for the duration of the communicability.

The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

About Buckner Retirement Services:

Buckner Retirement Services comprises a network of senior living communities across Texas. As a not-for-profit, faith-based organization with over 60 years of experience, we're dedicated to providing exceptional care. Recognized as a Great Place to Work at all our locations, we offer rewarding opportunities for those passionate about working with seniors. If you're seeking a career in the senior living field, consider joining us at Buckner, where our purpose sets us apart. Buckner is an Equal Opportunity Employer.