Director, Marketing and Member Communications

E2E Alignment Healthcare USA, LLC; California; Hybrid; USD 130,000 - 195,000; Full time

Job summary

Alignment Health, LLC is seeking a Director of Marketing for Part D Stars to lead member campaigns and drive improvements in Star Ratings. You will own strategy and execution across audience targeting, channels, and measurement, coordinating with Pharmacy and Stars teams to improve adherence, engagement, and benefits experience.

The role is hands-on, requires 7+ years in healthcare marketing, and demands strong writing, CMS guidelines knowledge, and the ability to present strategy to senior

Qualifications

• Experience: 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, managed care, or pharmacy benefit environment
• Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage or pharmacy benefit environment
• Working knowledge of Part D Stars measures and CMS marketing guidelines and regulations

Responsibilities

• Develop and own the member campaigns for Part D measures, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on Part D Stars performance goals, measure‑level data, and organizational OKRs
• Identify and define the member data and insights needed to inform campaign strategy, working with Pharmacy and Stars teams to ensure segmentation, targeting, and personalization are based on meaningful Part D member attributes such as adherence history, medication utilization, and benefit engagement
• Author all member‑facing and campaign‑supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
• Develop and manage integrated multi‑channel Part D campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on‑time delivery across concurrent workstreams
• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and what influenced Part D measure‑level outcomes
• Work with Pharmacy and Stars teams to understand Part D performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
• Present campaign strategy and marketing performance to senior leadership in clear, executive‑ready narratives
• Build and maintain strong working relationships with Pharmacy, Stars, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to leadership

Skills

Campaign management

Strategic thinking

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, public health, psychology, or a related field

Graduate degree (MPH, MS, MBA) or related coursework

Job description

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

Job Overview

The Director, Marketing - Part D Stars leads the development and execution of member marketing and communications campaigns that drive measurable improvement in Alignment Health Plan's Part D Star Ratings. This role owns the campaign strategy and execution to support the Part D Stars program, designing targeted member awareness, education, and engagement campaigns that influence key performance measures, including medication adherence, MTM/CMR completion, pharmacy benefit utilization, and member experience with the drug plan. Success is measured by OKR achievement and direct accountability for marketing-driven improvement in Part D Star Ratings. This is a hands‑on individual contributor role. The ideal candidate is a seasoned healthcare marketer with deep expertise in end-to-end campaign management, from strategy and design to writing, execution, and performance tracking — and a working familiarity with Medicare Part D benefits and the member experience around prescription drug access, utilization, and adherence.

Must be available to work PST hours regularly.

Job Responsibilities

Strategy Development

• Develop and own the member campaigns for Part D measures, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on Part D Stars performance goals, measure‑level data, and organizational OKRs


• Identify and define the member data and insights needed to inform campaign strategy, working with Pharmacy and Stars teams to ensure segmentation, targeting, and personalization are based on meaningful Part D member attributes such as adherence history, medication utilization, and benefit engagement

Campaign Development and Execution

• Author all member‑facing and campaign‑supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval


• Develop and manage integrated multi‑channel Part D campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on‑time delivery across concurrent workstreams

Performance and Insights

• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and what influenced Part D measure‑level outcomes


• Work with Pharmacy and Stars teams to understand Part D performance trends and member insights and apply those learnings to refine and strengthen marketing strategy


• Present campaign strategy and marketing performance to senior leadership in clear, executive‑ready narratives

Cross‑Functional Partnership

• Build and maintain strong working relationships with Pharmacy, Stars, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to leadership


• Partner with Stars and behavioral insights subject matter experts to incorporate member research and behavioral findings into campaign design and messaging approach


• Engage proactively with Pharmacy and Stars leaders to stay aligned on Part D performance goals and evolving priorities

Supervisory Requirements

N/A

Job Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Experience: Required: 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, managed care, or pharmacy benefit environment


• Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage or pharmacy benefit environment


• Working knowledge of Part D Stars measures and the specific member marketing and communications levers that drive performance improvement across each measure


• Strong writer with the ability to produce clear, compelling plain language communications across multiple formats and audiences


• Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member‑facing materials

Preferred

• Education: Required: Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered.


• Preferred: Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing

Essential Physical Functions

While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms. The employee frequently lifts and/or moves up to ten pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and affirmative action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran.

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre‑employment testing or otherwise participating in the employee selection process, please contact [e-mail].

Pay Range: $130,332.00 - $195,498.00 Pay range may be based on a number of factors including market location, education, responsibilities, experience, etc.

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.