Director, Marketing Analytics

Okta, Inc.; Bellevue (WA); On-site; USD 240,000 - 330,000; Full time

Benefits offered by this job

Equity

Bonus

Health insurance

Dental insurance

Vision insurance

401(k)

PTO & parental leave

Job summary

Okta, Inc. is seeking a Director of Marketing Analytics to lead a high-impact team transforming data into strategic decisions. You will own measurement across paid media, digital, partners, and field campaigns, and drive ROI optimization and AI-enabled insights.

You will build self-service dashboards in Tableau, partner with Sales and Data teams, and advance predictive analytics to inform budget planning and go-to-market strategies.

Qualifications

• 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 5+ years managing analytics teams.
• 5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation.
• Experience across enterprise sales, product-led growth, and partner marketing models.
• Strong data storytelling to executives and stakeholders.

Responsibilities

• Lead and develop a team of analysts; establish best practices and build team capability.
• Own attribution modeling and full-funnel measurement across all marketing channels.
• Take insights and translate data into actionable recommendations for marketing leaders.

Skills

Marketing analytics

Team leadership

Attribution modeling

Tableau

SQL

GA4/Adobe Analytics

Tools

Salesforce

Snowflake

Excel

Python

R

Tableau

Job description

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities.What You'll DoLead and develop a team of analysts; establish best practices and build team capabilityOwn attribution modeling and full-funnel measurement across all marketing channelsTake the insights and translate data into actionable insights for marketing leaders across the business.Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysisBuild and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teamsImplement AI/ML capabilities for predictive modeling and automated insightsSupport marketing experiments with rigorous testing and statistical validationCreate forecasts and scenario models to inform annual budget planningPartner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRsPartner with Marketing Data Operations team to maintain data quality across martech systemsStay current with analytics tools and methods to drive competitive advantageWhat We're Looking ForExperience:12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS5+ years managing and developing analytics teams; strong leadership skills5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)Track record of using data to drive business strategy and budget decisionsExperience across enterprise sales, product-led growth, and partner marketing modelsSkills:Deep expertise in marketing attribution modeling and multi-touch measurementData storytelling: communicate complex insights to executives and influence decisionsStrong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)Expert-level Tableau, Salesforce, Snowflake, ExcelStatistical analysis, A/B testing, and experimental designBonus:AI/ML experience: predictive modeling, propensity scoring, marketing mix modelingGoogle Analytics (GA4) or Adobe Analytics expertiseSQL proficiencyGrowth marketing or demand gen backgroundPrivacy-first measurement, DSPs, programmatic advertising experiencePython, R, or similar statistical toolsAdvanced degree (MBA, Analytics, Economics, or related field)P10518_3504727The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $240,000—$330,000 USDBelow is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$214,000—$295,000 USDThe Okta ExperienceSupporting Your Well-BeingDriving Social ImpactDeveloping Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, pleaseOktaThe foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.