Director, Marketing & Advertising

Endicott College; Evanston (IL); Presencial; USD 120 000 - 160 000; Tempo integral

Resumo da oferta

Endicott College in Beverly, MA seeks a Director of Marketing & Advertising to lead integrated marketing and advertising across digital, print, and campus channels. You will partner with enrollment leaders to strengthen market position, boost visibility, and drive enrollment through data-driven campaigns and clear value propositions.

Reporting to college leadership, you’ll oversee agencies, set KPIs, and guide content, web, and recruitment communications to move prospective students through the

Descrição da oferta de emprego

We are located approximately 20 miles north of Boston and parking is free. We are also accessible by commuter rail on the Newburyport/Rockport line. Come and explore Endicott's seaside locale where employees are an important part of the bustling campus community!

Job Summary

Working under general supervision of the Assistant Vice President, Communications & Marketing, the Director of Marketing & Advertising serves as a strategic leader within College Communications & Marketing (CCM) and is a key marketing partner to academic and enrollment leaders across Endicott College. The Director develops integrated marketing and advertising strategies that strengthen Endicott’s market position, increase visibility of its undergraduate and graduate academic offerings, and advance institutional enrollment and auxiliary revenue goals.

The Director will lead Endicott’s overarching advertising strategy across digital and traditional channels, ensuring investments are informed by institutional priorities, market conditions, data, and defined measures of success. Another primary responsibility is establishing the strategic foundation for how the College brings its programs to market, including positioning frameworks, audience strategies, value propositions, and campaign plans across advertising, web, print, digital, recruitment communications, and content.

Working closely with the Brand Manager, Undergraduate Admission, the Director of Admission Communication, and the Assistant Vice President of Graduate Enrollment, the Director will help steward undergraduate and graduate enrollment marketing and lead major marketing initiatives from strategy through implementation and assessment.

About Endicott College

Endicott College is a vibrant community located on Boston's North Shore, with a beautiful oceanfront campus in Beverly, Massachusetts. We’re known for combining academic excellence with hands‑on learning, and we take pride in fostering a supportive environment for both students and employees.

Working at Endicott means joining a close‑knit campus community where your contributions matter and where collaboration, creativity, and professional growth are valued.

To learn more about our employee benefits click here.

Key Outcomes

30% of Time: Integrated Marketing Strategy & Institutional Priorities

• Develop and lead annual and long‑term marketing strategies that advance College priorities, including enrollment, institutional visibility, engagement, and revenue growth.
• Serve as a primary marketing partner to leaders across the College, helping identify marketing opportunities, define audiences and objectives, and determine the appropriate strategies and resources to achieve them.
• Translate institutional goals into actionable marketing plans that establish audiences, positioning, messaging, channels, investment, timelines, and measures of success.
• Lead marketing strategy for major College initiatives and emerging priorities, bringing together advertising, brand, creative, content, web, social media, and communications as appropriate.
• Evaluate marketing requests and opportunities against institutional priorities, audience needs, revenue or enrollment potential, available resources, and expected impact.
• Monitor market conditions, audience behavior, competitive activity, and marketing trends to identify opportunities and inform College marketing strategy.

30% of Time: Advertising, Digital Marketing & Performance

• Lead Endicott’s advertising strategy across digital and traditional channels, partnering with an external agency on paid search, paid social, and digital display while directly overseeing out‑of‑home, print, broadcast, and other advertising opportunities.
• Manage advertising agencies, media partners, vendors, and other external marketing relationships.
• Establish KPIs and reporting frameworks for major campaigns and regularly communicate performance, insights, and recommendations to College leadership and campus partners.
• Ensure paid campaigns are supported by strong creative, content, web experiences, and conversion pathways.
• Evaluate new advertising channels, partnerships, sponsorships, and promotional opportunities based on audience fit, institutional goals, cost, and expected return.

25% of Time: Enrollment & Academic Program Marketing

• Lead integrated marketing strategy supporting undergraduate and graduate enrollment in close partnership with Enrollment Management and academic leadership.
• Develop annual undergraduate and graduate marketing plans informed by enrollment goals, priority audiences, market opportunity, program demand, and performance data.
• Develop marketing strategies for new and priority academic programs, including audience identification, positioning, value propositions, competitive differentiation, launch strategy, and campaign planning.
• Partner with Undergraduate Admission, Graduate Enrollment, academic leaders, and CCM colleagues to align advertising, recruitment communications, web, print, digital, and content around a cohesive prospective‑student journey.
• Use enrollment and marketing data to identify opportunities and recommend changes to targeting, investment, channels, messaging, creative, and conversion strategies.

15% of Time: Marketing Content, Web & Audience Experience

• Continually assess whether Endicott has the content, creative assets, web experiences, and audience pathways necessary to support its marketing priorities.
• Partner with CCM’s creative, social, and web teams to identify gaps and establish priorities for new marketing assets.
• Partner with CCM’s content, creative, social, video, and photography teams to identify gaps in the College’s marketing asset library and establish priorities for new asset development, with particular attention to priority audiences and programs.
• Conduct ongoing audits of Endicott’s marketing and enrollment web presence and recommend new pages, landing pages, content improvements, audience pathways, calls to action, and other enhancements.
• Ensure major advertising and marketing initiatives have the content and digital infrastructure necessary to effectively move audiences from awareness to action.
• Be an active participant in the life of the College by attending and supporting major events such as Commencement, Homecoming, and other all‑hands‑on‑deck gatherings. As a member of the leadership team, model a strong commitment to community engagement.
• Other duties as assigned

Reporting Structure

Reports to the Assistant Vice President of Communications & Marketing.

Supervisory Responsibilities

Supervises the Brand Manager and is responsible for setting priorities, assigning and overseeing work, providing coaching and performance feedback, supporting professional development, conducting performance evaluations, and participating in hiring and onboarding as appropriate.

Core Competencies

_ Strategic Marketing Leadership _

Connects institutional and enrollment priorities, audience insights, market conditions, and data to develop focused, actionable marketing strategies with clear objectives and measures of success.

_ Consultative Leadership & Partnership _

Builds credibility and trust with academic, enrollment, and institutional leaders; asks the right questions to uncover underlying needs and opportunities; and translates complex priorities into effective marketing strategies.

_ Audience & Market Orientation _

Approaches marketing from the perspective of the audience rather than the tactic; uses market research, competitive context, audience behavior, and institutional strengths to inform positioning and strategy.

_ Data‑Informed Decision Making