Director, Marketing

GWC Capital; Orem (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

CCG is seeking a Marketing Director to lead strategic planning, budgeting, and execution across its master planned communities. You will align with the Sr. Director of Project Strategy and GMs to drive brand and market growth in Desert Color, Solenté, Pinemær, Alcantí, and Springville Rising.

The role requires coordinating collateral, managing digital content, and engaging with stakeholders. Travel to communities is expected to support campaigns and events.

Qualifications

• Bachelor’s degree preferred; strong background in marketing and development processes.
• Minimum 3 years of work experience in related field.

Responsibilities

• Visualize, fulfill, and implement the company vision and core values.
• Develop the marketing strategy, tactics, and budget for master planned communities.
• Execute marketing strategy within the budget for Desert Color, Solenté, Pinemær, Alcantí, and Springville Rising.
• Brand creation and reputation management.
• Coordinate collateral for builders, realtors, and consumers.
• Manage website direction, content updates, and lead collection.
• Plan and execute on-site marketing events.
• Travel to master planned community areas as needed.

Skills

Self-starter

Communication

Organizational skills

Teamwork

Prioritization

Development process

Marketing analytics

Budgeting

MS Office

Adobe

Education

Bachelor’s degree (preferred)

Tools

Adobe

Bluebeam

Job description

Overview

JOB LOCATION: Orem, UT

FUNCTION: The CCG Marketing Director leads the strategic marketing, planning, budgeting, and execution in coordination with the Sr. Director of Project Strategy and the General Managers of CCG’s master planned communities and other developments..

REPORTING TO: Vice President, Project Support

KEY ACTIVITIES:

• Visualize, fulfill, and implement the company vision and core values
• Developthe marketing strategy,tacticsand budget for CCG’s master planned communities in coordination with the DPS and the General Managers.
• Execution of the marketing strategy withinthemarketing budgetspecifically in Desert Color,Solenté,Pinemær,Alcantíland Springville Rising.
• Brand creation and brand/reputation management
• Revise marketing/branding strategy as needed and update marketing calendar
• Coordinate and create collateral for builders, realtors, and consumers
• Develop SWAG
• Manage website direction; produce and update content; collect data, update inventory on website; collect website leads
• Oversee signage and sales/marketing materials
• Community and stakeholderengagement; curate email lists, send email newsletters;create and make presentations; create and manage content in the marketing coordination
• Develop relationships with internal stakeholders, externalpartnersand vendors
• Create sales & market reports, analysis, statistics, and presentations asneeded
• Plan and execute on-site marketing events
• Travel and time spent in master planned community areas
• Additionalitems as coordinated with the DPS as deliverables
• Perform other duties asrequired

KNOWLEDGE AND SKILLS:

• Self-starter and results oriented
• Communicate effectively verbally and in written form to a variety of audiences
• Experience in hospitality
• Exceptional organizational skills
• Ability to work well in a team environment
• Demonstrated ability to prioritize multiple projects and tasks
• Strong understanding of the entire development process
• Strengths in marketing, data mining and analytics, budgeting, businessplanningand financial discipline
• Proficient in Microsoft Office and function related software – Adobe, Bluebeam, etc.
• Self-motivated proactively manage projects and prevent problems with minimal accountability controls
• Tactful, professional demeanor with the ability to interact effectively with managers, associates,vendorsand others.
• Must be able to perform complex tasks and handle multiple priorities, andhave the ability toperform exceptionally under dynamic conditions and challenging deadlines

EDUCATION/EXPERIENCE:

• Bachelor’s degree(preferred)
• Minimum3yearswork experience in related field

PHYSICAL REQUIREMENTS:

• Light: exerting up to 15 lbs. of force occasionally
• Repetitive motion associated with operatingvarious typesof office equipment
• Occasional automotiveor airtravel toevent locations
• Occasional walking on uneven ground and exposure to the elements