Director Market Research - Neuro Rare

Lundbeck; Boston (MA); On-site; USD 230,000 - 260,000; Full time

Benefits offered by this job

Flexible PTO

Medical, Dental, Vision benefits

401k match

Job summary

Lundbeck seeks a Director Market Research to lead the MR function for the U.S. Neuro-rare teams, shaping the research agenda and serving as the insights partner to inform brand strategy, launch planning, and patient care decisions.

The role builds deep understanding of HCPs, caregivers, patients, and payers, driving evidence-based recommendations across marketing, analytics, and ACE. Extensive MR and CI leadership, plus collaboration across Medical Affairs and Market Access, are essential.

Qualifications

• 10+ years progressive experience in customer insights and analytics in pharma/biotech or related consulting
• Product launch and early pipeline experience
• Experience applying behavioral economics to uncover decision drivers and inform positioning
• Experience in both qualitative and quantitative market research techniques
• Strong communication skills across all levels of the organization
• Ability to build relationships and work independently or in a team
• Ability to influence others and build consensus
• Knowledge of secondary data sources
• Proficiency in Word, Excel, and PowerPoint

Responsibilities

• Shape the insight agenda with cross-functional partners
• Develop a deep view of rare epilepsy and MSA landscapes
• Identify factors influencing treatment decisions and access
• Provide strategic insights to shape brand strategy and launches
• Work with forecasting/analytics to refine market opportunity assumptions
• Define measures of launch progress and communicate actionable recommendations
• Lead and develop the Market Research team and maintain research standards
• Oversee qualitative and quantitative research with methodological rigor
• Manage research partnerships and budgets

Skills

Market research leadership

Product launch experience

Behavioral economics techniques

Qualitative & quantitative research

Communication skills

Stakeholder management

Influence and consensus

Secondary data sources

Microsoft Office

Education

Advanced degree (MBA/MS/PharmD)

Neuro research experience

People leadership

Based in Boston, MA

Tools

Microsoft Office

Job description

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Summary

The Director Market Research will lead the market research (MR) function and serve as the dedicated insights partner for the U.S. Neuro-rare teams. The Director will shape and lead the research agenda for the Lundbeck portfolio to inform brand strategy, launch planning, and decisions that help us better serve our patients. The role will build a deep understanding of healthcare professionals, caregivers, patients, and payers, connecting their needs and behaviors to clear business recommendations, and will own all aspects of MR and Competitive Intelligence (CI). Working closely with Marketing and Analytics and Customer Experience (ACE), the Director will identify the questions that matter most, bring evidence to key decisions, and help the team act on what it learns.

Essential Functions

• Shape the insight agenda
  • Partner with the neuro rare commercial teams and lead broader market research team to define priority business questions and a research plan aligned with business objectives.
  • Challenge assumptions, identify gaps in understanding, and ensure research addresses decisions the team needs to make.
  • Balance immediate needs with foundational research that builds lasting market and customer understanding.
• Build customer and market understanding
  • Develop a clear view of the rare epilepsy and MSA landscapes, including treatment pathways, referral patterns, unmet needs, and competitive dynamics.
  • Explore how HCPs make treatment decisions in how patients and caregivers experience care, seek information, and advocate for loved ones.
  • Identify clinical and practical factors that influence treatment consideration, adoption, and access.
• Shape brand strategy and launch decisions
  • Proactively provides strategic insight to shape brand strategy with cross functional partners
  • Partner with forecasting and analytics colleagues to strengthen assumptions about market opportunity and potential adoption.
  • Work with Marketing and ACE to define measures of launch progress and use research to provide actionable recommendations
  • Partners with Medical Affairs, Advocacy, Patient Services, and Market Access to build shared understanding and coordinate research where appropriate.
• Oversee market research and deliver high-quality research and Competitive Intelligence
  • Leads, manages, and develops the Market Research team to ensure alignment and foster a collaborative work environment
  • Leads continuous improvement initiatives, sharing knowledge of new research methodologies and approaches, with the market research team.
  • Oversees qualitative and quantitative research with appropriate methodological rigor.
  • Leverages innovative CI methodologies to fill the intelligence gaps and the clear communication of the related implications and insights.
  • Manage research partners including but not limited to RFP solicitation, relationship maintenance and budget activities.
  • Adhere to Lundbeck research standards, privacy requirements, and compliance processes.

Required Education, Experience, and Skills

• 10+ years progressive experience in customer insights and analytics in the pharmaceutical / biotech industry or related consulting experience
• Previous product launch and early pipeline experience
• Experience applying behavioral economics or behavioral science techniques to uncover decision drivers and inform positioning, messaging, and customer engagement strategies
• Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques
• Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills)
• Demonstrated relationship development with the ability to work effectively both independently and within a team
• Demonstrated ability to influence others and build consensus
• Knowledge of secondary data sources
• Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint

Preferred Education, Experience, and Skills

• Advanced degree, including MBA, MS, or PharmD degree
• Neuro research experience
• Previous people leadership
• Strong preference for candidate to based in Boston, MA

Travel

• Willingness/Ability to travel up to 10-20% domestically
• If based remotely, additional travel will be required to Boston, MA to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $230,000 - $260,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis.

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

About Lundbeck

At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.

Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.

The brain health challenge is real. Our commitment is real. Our impact is real.