Director, Market Development (Extremities)

Axogen, Inc.; Tampa (FL); Hybrid; USD 175,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Matching 401K

Paid time off

Floating holidays

Employee stock purchase plan

Parental leave

Job summary

Axogen is seeking a Director, Market Development in Tampa, FL. This senior role reports to the Chief Marketing Officer and drives the market development strategy across priority segments to accelerate growth and achieve standard-of-care status.

You will lead integrated marketing programs, shape evidence-supported positioning, and influence adoption in clinical practice. The role requires a Bachelor's degree, 10+ years in marketing/product management within medical devices or biotech, and strong

Qualifications

• 10+ years of progressive marketing/product management experience in medical devices or biotech.
• Proven ability to develop and scale market opportunities and drive adoption.
• Strong strategic planning, KPI development, and execution skills.

Responsibilities

• Develop and execute market development strategies to accelerate adoption.
• Lead integrated marketing programs to influence surgeon demand and practice patterns.
• Build market segmentation, targeting, and positioning with measurable outcomes.
• Lead cross-functional teams, manage budgets, and monitor performance.

Skills

Strategic marketing

Market development

Leadership

Cross-functional collaboration

Communication

Education

Bachelor's degree

Advanced degree desirable

Job description

Company Culture

Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!

Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.

Why you'll love working at Axogen:

• Friendly, open, and fun team culture that values unique perspectives
• Company-wide dedication to profoundly impacting patients' lives
• Comprehensive, high-quality benefits package effective on date of hire
• Educational assistance available for all employees
• Matching 401(k) retirement plan
• Paid holidays, including floating holidays, to be used at your discretion
• Employee Stock Purchase Plan
• Referral incentive program

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.

Job Summary of the Director, Market Development

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen's mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen's brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard-of-care status.

Requirements of the Director, Market Development

• Bachelor's degree required; Advanced educational degree desirable.
• Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
• Conceptual and applied understanding of strategy, and the strategic planning process.
• Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm-shifting technologies.
• Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
• Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
• Experienced people leader with a strong record of talent development and employee engagement.
• Ability to make decisions with imperfect data and establish performance measures to enable course correction.
• Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
• Ability to manage multiple priorities in a fast-paced environment, on time and within budget.
• Willingness to travel domestically up to 35%, with some international travel expected.

Responsibilities of the Director, Market Development

Market Strategy & Direction

Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care. Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes. Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen's nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status. Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria. Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs. Translate evolving and unmet customer needs into portfolio requirements.

Marketing Program Execution & Commercial Enablement

Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception. Define and enable compelling, market specific value propositions by partnering with sales leadership to build effective selling models, processes, and training that equip the field to confidently and consistently communicate clinical, economic, and quality-of-life value through practical, execution ready tools. Apply process-driven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.

Insights & Analytics Leadership

Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change. Leverage analytical capabilities to extract insights from market data, VOC, and performance metrics. Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction. Share insights across marketing, sales, medical affairs, HEOR, and R&D to influence enterprise decision making.

KOL, Society & Advocacy Ecosystem Leadership

Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets, building and sustaining senior-level relationships with influential clinical leaders, academic centers, and society leadership. Partner closely with Medical Affairs to advance advisory boards, peer-to-peer programs, congress engagement, and scientific collaboration, ensuring KOL insights directly inform marketing strategy, evidence generation, and long‑term portfolio planning.

Leadership & Collaboration

Lead, mentor, and develop high performing market development leaders and teams. Build organizational capabilities in strategic marketing, analytics, customer insight, and execution excellence. Foster a collaborative, cross functional leadership culture aligned with Axogen values and mission.

Location

111 West Oak Ave., Tampa, FL 33602 preferred. May consider Remote.

Benefits/Compensation

Salary Range$175,000 - $220,000 USD

• Health
• Dental
• Vision
• Matching 401K
• Paid Time Off
• 9 Paid Holidays + 3 Floating Holidays
• Dependent Care Flexible Spending Accounts
• Medical Flexible Spending Accounts
• Tuition Reimbursement
• Paid Parental Leave
• Paid Caregiver Leave
• Basic Life Insurance
• Supplemental Life Insurance
• Employee Stock Purchase Plan
• Disability Insurance

Company Statements

Axogen follows healthcare system guidelines with respect to credentialing, vaccinations and other employment/compliance related requirements, as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.

No agency solicitation. We kindly request that recruiting agencies, staffing firms, and third-party vendors do not contact us regarding this posting. Unsolicited résumés will not be considered.