Director, Market Access Strategy, Access Optimization Lead (Oncology)

GSK; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

GSK in the United States is seeking a Director, Oncology Market Access Strategy - Access Optimization Lead to shape the integrated access plan for assigned oncology brands. Based onsite in Philadelphia or Durham, you will partner across payer, provider, pricing, and patient access to maximize brand performance and patient access.

You will lead cross-functional strategy within the IBCT, translate market dynamics into actionable recommendations, and ensure access considerations are embedded in

Qualifications

• Bachelor's degree required.
• 5+ years in market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
• Experience leading market access for specialty/oncology products.
• Experience with payers, providers, health systems, and channel partners.
• Ability to lead cross-functional strategy in a matrixed organization.

Responsibilities

• Serve as market access strategy lead for assigned oncology brands across payer, provider, patient support, pricing/contracting, trade and distribution.
• Act as Market Access representative on the IBCT, shaping brand strategy and embedding access in decisions.
• Develop near-, mid-, and long-term market access strategy to optimize access and brand performance.
• Lead development of the brand's access perspective within the integrated brand plan and long-range planning.
• Translate market signals into actionable recommendations; influence strategic priorities and plans.
• Collaborate with pricing, analytics, HEOR, and field teams to evaluate investments and GTN implications.
• Shape oncology access journey, identifying barriers and opportunities across coverage and reimbursement.
• Provide timely access guidance to leadership on competitive events and reimbursement changes.
• Inform development of customer-facing resources and evidence communication for market access actions.
• Support launch readiness and lifecycle optimization for new brands and indications.

Skills

Market access strategy

Payer marketing

Pricing/contracting

Brand strategy

Cross-functional leadership

Education

Bachelor's degree

Advanced degree (MBA MPH MS PharmD)

Job description

Location: Philly or Durham. Must be onsite 2-3 days per week.

Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the Director, Oncology Market Access Strategy - Access Optimization Lead serves as the enterprise market access leader for assigned oncology brand(s) and indications. This role is responsible for shaping and leading the integrated market access strategy across payer, provider, patient access, pricing and contracting, trade and distribution, and health system channels to maximize brand performance and patient access.

This leader acts as the primary market access partner to the brand, serving as a core member of the Integrated Brand Commercialization Team (IBCT) and helping define the strategic choices required to win in a complex and evolving oncology environment. The role is accountable for translating market dynamics, customer insights, competing intelligence, reimbursement realities, and financial tradeoffs into a clear near-, mid-, and long-term access strategy for the brand.

The Director partners across pricing and contracting, account teams, patient experience, trade and distribution, access marketing, access analytics, HEOR / value evidence, finance, policy, medical, and brand teams to align on the integrated strategic plan and ensure execution against the most critical access priorities. Success in this role requires strong strategic leadership, deep oncology market access expertise, and the ability to influence senior stakeholders across a matrixed organization.

This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, launch planning, lifecycle management, and performance optimization.

Key Responsibilities

• Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.
• Act as the primary Market Access representative on the IBCT , shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.
• Develop and own the near-, mid-, and long-term market access strategy , including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.
• Lead the development of the brand's access perspective within the integrated brand plan , annual operating plan, and long-range strategic planning.
• Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.
• Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.
• Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.
• Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.
• Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.
• Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.
• Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.
• Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.

Basic Qualifications

• Bachelor's degree
• 5+ years of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles
• Experience developing and leading market access strategies for specialty and/or oncology products
• Experience working across key access stakeholders, including payers, providers, health systems, organized customers, and channel partners
• Experience leading cross-functional strategy in a matrixed organization

Preferred Qualifications

• Advanced degree (e.g., MBA, MPH, MS, PharmD)
• Experience in oncology market access
• Experience supporting oncology launches , relaunches, and/or new indication launches
• Strong understanding of oncology reimbursement and access dynamics, including buy-and-bill , specialty pharmacy, specialty distribution, provider economics, and patient support mo