Director, Managed Marketing

Toast; United States; Hybrid; USD 181,000 - 290,000; Full time

Job summary

Toast is seeking a senior leader to own the Managed Marketing program, shaping the multi-year roadmap, service tiers, and delivery models that combine human expertise with automation and AI. You’ll set annual goals, build a high-performing leadership team, and drive performance metrics that align with customer outcomes and financial goals.

You’ll design scalable processes, governance, and dashboards to guide decisions, manage cost to serve, and ensure quality across channels.

Qualifications

• 7–10 years in marketing or marketing services, including 3+ years managing people in delivery or account-management.
• Proven success running multi-channel programs across Email, SMS, Social, Offers/Promos, Loyalty, Gift Cards; partner on Paid Ads and SEO/Presence.
• Process-oriented leader with playbooks, SLAs, and QA mechanisms; skilled in capacity planning and workload management.
• Strong marketing craft (strategy + execution) and coaching to elevate content quality, segmentation, and testing.
• Analytical, data-driven; defining KPIs, building dashboards, translating performance into actions.
• Excellent communicator and relationship-builder across Product, Sales, CS, Legal, Finance; influence without authority.
• Comfort with evolving environments; systems thinking and continuous improvement.
• Nice to have: restaurant, SMB, or martech experience; agency background across channels.

Responsibilities

• Set program vision and multi-year roadmap for Managed Marketing, including service tiers, packaging, and delivery model.
• Hire, develop and retain a senior leadership bench; coach as leaders and drive succession planning.
• Own program performance and economics: KPIs, CSAT/NPS, delivery SLAs, cost to serve; collaborate on capacity and margin.
• Design scalable operating model with segmentation, staffing, QA, tooling, and playbooks for kickoff, planning and reporting.
• Build metrics framework, dashboards, and business reviews to track pipeline, delivery health and outcomes.
• Own quality, risk and escalations; enforce Toast Marketing Guidelines and brand standards.
• Champion customer insights into product roadmap and external communications.

Skills

Strategic roadmap

People leadership

Multi-channel marketing

Process optimization

Coaching & development

Data-driven decision making

Cross-functional collaboration

Restaurant / martech familiarity

Job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

About the Managed Marketing Team:

ToastIQ Grow pairs restaurants with a dedicated Marketing Success Manager to build strategy, execute weekly multi‑channel campaigns (Email, SMS, Social, Offers/Promos, Loyalty, Gift Cards, SEO/Presence), and analyze results—ultimately helping restaurants improve their marketing operations, save time, and grow first‑party demand.

A day in the life (Responsibilities)

• Set program vision and strategy. Own the multi-year roadmap for Managed Marketing, including service tiers, packaging, delivery model, and how human expertise, automation and AI fit together. Turn this into annual goals, OKRs and investment cases for senior leadership.
• Build and lead a leadership team. Hire, develop and retain a strong bench of Managers. Set clear expectations, coach them as leaders, run talent calibration and succession planning. Create a culture of high craft, accountability and customer obsession.
• Own program performance and economics. Be accountable for program KPIs such as customer outcomes, retention, expansion and attach, CSAT/NPS, delivery SLAs and cost to serve. Work with Finance on capacity models, headcount plans, pricing inputs and margin improvement.
• Design an operating model that scales. Build the structure, workflows and governance needed to grow the program. This covers segmentation and book‑of‑business design, capacity and staffing models, QA frameworks, tooling, and playbooks for kickoff, planning, multi‑channel execution and reporting. Find where standardization, specialization or automation can raise both quality and efficiency.
• Build mechanisms for insight and accountability. Define the program’s metrics framework, dashboards and business review rituals (weekly, monthly and quarterly) so leaders and partners can see pipeline, delivery health, customer outcomes and team performance. Use data to drive prioritization and continuous improvement.
• Own quality, risk and escalations. Set the quality bar and compliance framework (Toast Marketing Guidelines, legal and brand standards), and act as the executive escalation point for high‑stakes customer issues.
• Champion the customer and the story. Turn program learnings, customer insights and success stories into inputs for product roadmap, go‑to‑market and executive communications. Represent Managed Marketing internally and, where appropriate, externally.

What you'll need to thrive (Requirements)

• 7–10 years in marketing or marketing services, including 3+ years managing people in a delivery or account‑management context (e.g., agency team lead, or managed services lead).
• Demonstrated success running multi‑channel programs across Email, SMS, Social, Offers/Promos, Loyalty, Gift Cards - and partnering on Paid Ads and SEO/Presence.
• Process‑oriented leader with a track record of building playbooks, SLAs, and QA mechanisms that scale; comfortable with capacity planning and workload management.
• Strong marketing craft (strategy + execution) and coaching ability—able to up‑level content quality, segmentation, and testing, and communicate the “why” behind plans.
• Analytical, data‑driven decision maker—experienced with defining KPIs, building dashboards, and translating performance into clear next actions for the team.
• Exceptional communicator and relationship‑builder across functions (Product, Product Strategy, Sales, CS, Legal, Finance); influence without authority.
• Comfort working in evolving environments; bias for systems thinking and continuous improvement.
• Nice to have: restaurant, SMB, or martech experience; agency background spanning multiple channels

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A
$181,000—$290,000 USD

Zone B
$157,000—$251,000 USD

Zone C
$142,000—$227,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note‑taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real‑time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai‑in‑hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in‑person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in‑office expectations by region: https://careers.toasttab.com/locations‑toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [e-mail].

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.