Director, Linear & Cross Platform Research

Sinclair Broadcast Group; Santa Monica (CA); On-site; USD 112,000 - 125,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health insurance

Dental and vision

Job summary

Sinclair Broadcast Group in Santa Monica seeks an experienced analytics professional to lead cross-platform analyses of Tennis Channel’s performance across linear and non-linear platforms. You will synthesize ratings, research, and viewership data to inform strategic decisions for Tennis Channel and related channels.

The role emphasizes advanced skills in Excel, PowerPoint, R, SQL and Tableau, with Nielsen/NPower experience preferred.

Qualifications

• Bachelor's degree in television, communications or statistics.
• 5-7 years of experience in media research, focused on FAST, streaming and sports media/cable networks.
• Strategic and analytical mindset for interpreting complex data and identifying market opportunities/threats.
• Proficiency with Excel and PowerPoint; experience with R, SQL and data visualization (Tableau). Nielsen/NPower experience preferred.
• Ability to work under pressure while maintaining accuracy.
• Ability to prioritize multiple projects in a fast-paced environment.
• Strong leadership across all organizational levels.

Responsibilities

• Leverage ratings, analytics, research, and viewership data to create cross-platform analyses.
• Analyze Tennis Channel’s non-linear viewing across Tennis Channel App, PBTV FAST, and Tennis Channel International’s audience.
• Create tournament presentations with insights and actionable recommendations for strategic decisions.
• Identify and deploy best practices in research strategy to improve business analysis.
• Provide insights on sports media trends and rights costs and their impact on the network.
• Respond to ad hoc data requests and disseminate insights across the organization.
• Manage and develop the junior team in performing interpretive analyses.

Skills

Analytical mindset

Leadership

Prioritization

Thrives under pressure

Education

Bachelor's degree in television, communications or statistics

Tools

Excel

PowerPoint

R

SQL

Tableau

Nielsen/NPower

Job description

In this role, you will:

• Leverage ratings, analytics, research, and viewership data to create impactful cross-platform analyses.
• Utilize syndicated and proprietary data to effectively analyze all aspects of Tennis Channel’s non-linear viewing, including the Tennis Channel App, Tennis Channel 2/PBTV FAST, and Tennis Channel International’s global audience, as well as deliver timely analyses of other lines of business, including digital and social.
• Analyze and manipulate data to create tennis tournament presentations that deliver clear, compelling, and actionable insights, along with well-crafted recommendations that inform strategic decision-making across all Tennis Channel departments and external clients. Assess company goals and consult on strategies, providing analysis and tools to address needs using various research data.
• Identify and deploy best practices in research strategy to improve business analysis and client solutions.
• Provide insights on overall sports media trends, sports rights costs, and their impact on the network.
• Respond to ad hoc and short-turnaround requests for data and metrics from across the organization, and proactively and disseminate insights.
• Manage and develop the junior team in performing interpretive analyses that transform data into invaluable insights.

Required Qualifications:

• Bachelor’s degree in television, communications or statistics
• Minimum of 5-7 years of experience in media research, with a focus on FAST, streaming and sports media/cable network research preferred
• A strategic and analytical mindset capable of interpreting complex data and identifying market opportunities and threats
• Expertise in Microsoft Excel and PowerPoint, as well as experience with data analysis (R and SQL) and data visualization (Tableau) tools preferred. Nielsen data systems experience, including NPower
• Demonstrated ability to work under pressure without sacrificing accuracy
• Demonstrated ability to prioritize and work on a variety of different projects in a fast-paced environment
• Strong leadership skills and a strong track record of working across all levels of an organization

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About PickleballTV

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.

About Tennis Channel

Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About the Team:

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

The base salary compensation range for this role is $112,000 to $125,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans,flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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