Director, Lifecycle Marketing — Lead Always‑On Programs (Flexible Hours)

RELX INC; Philadelphia (Philadelphia County); On-site; USD 95,000 - 191,000; Full time

Benefits offered by this job

Flexible hours

Study assistance

Sabbaticals

Job summary

RELX is a global information and analytics leader seeking a Director of Lifecycle Marketing to drive strategy and execution across Academic & Government markets. You will lead a team across regions, align with Audience, Product, and Customer Success, and own the complete lifecycle program from demand capture to customer value realization.

The role emphasizes turning strategy into scalable, always-on campaigns, optimizing web experiences, and building deep marketing tech partnerships with Digital

Qualifications

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions.
• Strong commercial, martech, and measurement fluency.
• Excellent stakeholder leadership and people management, with a focus on coaching and capability development.

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization.
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes.
• Build team capability through mentorship, coaching, and leadership development.
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams.
• Report into VP of Demand & Lifecycle Marketing
• Deliver scalable, always-on programs across the buyer and user journey.

Skills

Lifecycle marketing

Cross-functional leadership

Strategic thinking

Measurement fluency

Tools

Marketing tech stack

Job description

RELX is a global information and analytics leader seeking a Director of Lifecycle Marketing to drive strategy and execution across Academic & Government markets. You will lead a team across regions, align with Audience, Product, and Customer Success, and own the complete lifecycle program from demand capture to customer value realization.

The role emphasizes turning strategy into scalable, always-on campaigns, optimizing web experiences, and building deep marketing tech partnerships with Digital