Director, Integrated Media

NinjaOne; New York (NY); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) plan

Unlimited PTO

Job summary

A leading technology firm is seeking a Director of Integrated Media to own the media strategy and drive measurable growth. The role requires 10–12 years of experience in integrated media, strong skills in audience strategy, and the ability to manage substantial media budgets. Candidates should possess a collaborative mindset and a background in B2B SaaS. The position offers a hybrid work model and comprehensive benefits, with a salary range of $170,000 to $190,000 for those based in New York.

Qualifications

• 10–12+ years of experience in integrated media, paid social, or programmatic marketing.
• Proven experience setting media strategy, not just executing campaigns.
• Strong understanding of audience strategy and paid media activation.

Responsibilities

• Set and own NinjaOne’s global integrated media strategy across various channels.
• Own the integrated media budget, including forecasting and optimization.
• Lead and manage a global media agency for performance accountability.

Skills

Integrated media strategy

Paid social expertise

Programmatic marketing

B2B SaaS experience

Audience strategy

Global media management

Strong collaboration skills

Job description

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Description

About the Role

Paid media is one of the most important levers in how NinjaOne grows. As Director of Integrated Media, you will own where we invest, how we show up globally, and how media drives measurable pipeline and business impact. This is a senior, strategy-setting role with real ownership and accountability. Reporting to the Sr. Director, Inbound Marketing & Advertising, you will own NinjaOne’s integrated media strategy end to end, including budget, channel mix, and execution. You will lead a global media agency, partner with an experienced in-house paid social team, and work closely with marketing and revenue leaders to ensure media investments align to growth priorities and deliver clear, measurable results.

Location - We are flexible on hybrid or remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in Austin, TX, or those willing to relocate unassisted.

What You’ll Be Doing

• Set and own NinjaOne’s global integrated media strategy across paid social, programmatic, and offline media
• Own the integrated media budget, including forecasting, allocation, reallocation, and ROI optimization
• Make investment decisions based on performance data and business priorities
• Define audience strategies across regions, segments, and funnel stages
• Lead and manage a global media agency, holding them accountable for performance and outcomes
• Manage two individual contributors supporting media planning and paid social across North America and EMEA
• Brainstorm, pressure-test, and refine media tactics that align campaign goals with audience intent
• Plan and execute integrated media campaigns across North America, EMEA, APAC, and LATAM
• Partner closely with Product Marketing, Segment leaders, Campaigns, and Corporate Marketing to intake, plan, and prioritize campaigns, with the judgment to say no when needed
• Translate media performance into clear business outcomes, including pipeline contribution, efficiency, and growth impact, and communicate results to executive stakeholders

About You

• 10–12+ years of experience in integrated media, paid social, or programmatic marketing within B2B SaaS
• Proven experience setting media strategy, not just executing campaigns
• Ownership of seven-figure global media budgets with clear accountability and decision-making authority
• Strong understanding of audience strategy and how to activate audiences through paid media
• Ability to ideate, evaluate, and scale tactics that connect campaign objectives to execution and results
• Strong collaborator with experience working across Product Marketing, Campaigns, Brand, and Revenue Marketing
• Sound judgment around channel mix, ROI, tradeoffs, and investment prioritization
• Experience leading global agencies and managing multi-region media programs
• Ability to clearly communicate media impact to executive stakeholders using business, pipeline, and brand metrics
• Background in cybersecurity, IT, or related B2B technology markets
• Operates with adaptability and urgency in fast-paced, high-growth environments
• Embodies NinjaOne’s values of Curiosity, Integrity, Kindness, Humility, and Builders

About Us

NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.

What You’ll Love

• We are a collaborative, kind, and curious community.
• We honor your flexibility needs with full-time work that is hybrid remote.
• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.

Additional Information

This position is NOT eligible for Visa sponsorship.

• Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills.

The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $170,000 to $190,000 per year.

For roles based in New York, the base salary hiring range for this position is $170,000 to $190,000 per year.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.

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