Director, Integrated Marketing- Mid Market

Pinterest; San Francisco (CA); On-site; USD 178,561 - 367,626; Full time

Job summary

Pinterest is seeking a Director of Mid‑Market Marketing to own the global B2B strategy for mid‑market advertisers. You will build scalable, data‑driven programs and align with Sales and cross‑functional partners to drive retention and revenue growth.

You will design ABM programs, lead a team, and foster a culture of experimentation with AI tools to accelerate marketing impact. This role emphasizes mentorship, collaboration with Product, Engineering, PMM, Growth Marketing and Sales.

Qualifications

• 15+ years in business marketing, with at least 10 years specifically in Mid‑Market or SMB Marketing.
• Proven experience building teams, capabilities, and programs from the ground up, ideally at a competitive platform like Pinterest.
• Demonstrated mastery in influencing others’ actions, behaviors, or perspectives without direct authority.
• Experience moving the function forward through mature decision‑making, gathering and circulating data, weighing alternatives, and considering risks.
• Willingness to make tough decisions and difficult trade‑offs for the business and to navigate uncertain situations, provide direction, and minimize delay.
• Ability to manage stress during transitions and change, and to help others adapt productively.
• Strong sponsorship and mentorship skills for people from diverse backgrounds and perspectives.
• Fosters a culture that encourages inclusion and belonging, applying an understanding of differences to create value.
• Proficiency and curiosity in working with AI tools in a marketing context, with a proactive mindset toward emerging technologies.
• Ability to coach and inspire a team to view AI as a collaborative partner rather than a replacement, fostering continuous experimentation and innovation.
• Bachelor’s degree in marketing, a related field, or equivalent experience.

Responsibilities

• Build and grow the Mid‑Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development.
• Set the vision and marketing strategy for Mid‑Market advertisers in partnership with cross‑functional teams.
• Lead and execute key Mid‑Market marketing workstreams, including building a foundational lifecycle engine and other experiments to drive retention and revenue growth.
• Design, launch, and scale account‑based marketing programs for priority Mid‑Market accounts, partnering with Sales, PMM, and Growth Marketing.
• Champion a test‑and‑learn mindset across the team, encouraging experiments, rapid iteration, and scaling of winning tactics.
• Build tracking mechanisms that create an environment of accountability for the team’s progress.
• Integrate velocity by mobilizing the organization, removing obstacles, and enabling teams to focus on high‑quality results.
• Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing, and Sales.
• Leverage AI tools to accelerate efficiency, reduce production timelines, and free up bandwidth for higher‑level strategic work.
• Utilize AI‑assisted analytics and reporting tools to surface insights on marketing performance, identify trends across campaigns and channels, and make faster, smarter investment decisions.
• Create a team culture that treats AI as a core working partner in planning and measurement.

Skills

Mid-Market marketing

Team leadership

Data-driven

AI in marketing

Influencing without authority

Strategic planning

Stakeholder management

Education

Bachelor's degree in marketing

Tools

AI tools for marketing

Job description

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love. That starts with the people behind the product. AI isn’t just a feature – it’s a powerful partner that augments our creativity and amplifies our impact. We’re looking for candidates who are excited to be a part of that.

Director, Mid-Market Marketing – Role Overview

As Director, Mid-Market Marketing you will own the global B2B marketing strategy for our mid‑market advertisers within our SMB audience. You will build scalable, data‑driven solutions that drive retention and revenue growth, develop and execute account‑based marketing strategies for high‑value Mid‑Market accounts, and align tightly with Sales and cross‑functional partners.

What You’ll Do

• Build and grow the Mid‑Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development.
• Set the vision and marketing strategy for Mid‑Market advertisers in partnership with cross‑functional teams.
• Lead and execute key Mid‑Market marketing workstreams, including building a foundational lifecycle engine (spanning email, in‑product education, business site, etc.) and other experiments to drive retention and revenue growth, with the ability to extend successful programs to priority SMB segments.
• Design, launch, and scale account‑based marketing programs for priority Mid‑Market accounts, partnering closely with Sales, PMM, and Growth Marketing to align audience selection, messaging, and measurement.
• Champion a test‑and‑learn mindset across the team, encouraging experiments, rapid iteration, and scaling of winning tactics.
• Build tracking mechanisms that create an environment of accountability for the team’s progress.
• Integrate velocity by mobilizing the organization, removing obstacles, and enabling teams to focus on high‑quality results for the most important initiatives.
• Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing, and Sales to align on strategy, integrated plans, and ways of working.
• Leverage AI tools to accelerate efficiency, reduce production timelines, and free up bandwidth for higher‑level strategic work.
• Utilize AI‑assisted analytics and reporting tools to surface insights on marketing performance, identify trends across campaigns and channels, and make faster, smarter investment decisions.
• Create a team culture that treats AI as a core working partner in planning and measurement.

Qualifications

• 15+ years of experience in business marketing, with at least 10 years specifically in Mid‑Market or SMB Marketing.
• Proven experience building teams, capabilities, and programs from the ground up, ideally at a competitive platform like Pinterest.
• Demonstrated mastery in influencing others’ actions, behaviors, or perspectives without direct authority.
• Experience moving the function forward through mature decision‑making, gathering and circulating data, weighing alternatives, and considering risks.
• Willingness to make tough decisions and difficult trade‑offs for the business and to navigate uncertain situations, provide direction, and minimize delay.
• Ability to manage stress during transitions and change, and to help others adapt productively.
• Strong sponsorship and mentorship skills for people from diverse backgrounds and perspectives.
• Fosters a culture that encourages inclusion and belonging, applying an understanding of differences to create value.
• Proficiency and curiosity in working with AI tools in a marketing context, with a proactive mindset toward emerging technologies.
• Ability to coach and inspire a team to view AI as a collaborative partner rather than a replacement, fostering continuous experimentation and innovation.
• Bachelor’s degree in marketing, a related field, or equivalent experience.

Relocation Statement: This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In‑Office Requirement Statement: This role will require in‑office collaboration 1–2 times per quarter and can be situated anywhere in the country.

US based applicants only. Salary range: $178,561—$367,626 USD. The position is also eligible for equity. Final salary is based on a number of factors, including location, travel, prior experience, and particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

Equal Opportunity Employer

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, gender expression, age, marital status, veteran status, disability status, criminal history, or any other consideration made unlawful by applicable law.

If you require a medical or religious accommodation during the job application process, please complete this form for support.

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.