Director, Integrated Marketing

Moloco; Edison (CA); On-site; USD 194,400 - 298,080; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with company match

Flexible Time Off (FTO)

Paid holidays and Thrive Day off

Job summary

Moloco is looking for a Director of Integrated Marketing to lead marketing strategies for core audience segments. You'll be responsible for defining marketing plans and driving alignment across teams to achieve clear business outcomes.

The successful applicant will have over 8 years of B2B marketing experience and capability in integrated campaigns. Located in Edison, California, the role offers competitive compensation including equity options.

Qualifications

• 8+ years B2B marketing experience, with a minimum of 4 years in integrated campaigns.
• Proven expertise in leading audience strategy at a high-growth tech company.
• Strong ability to create engagement metrics and track performance.

Responsibilities

• Own integrated marketing plan aligned with business objectives.
• Define success measures, business objectives, and KPIs.
• Develop audience prioritization strategy and manage cross-functional alignment.

Skills

B2B marketing

Integrated campaigns

Audience strategy

ABM experience

Campaign management

Tools

6sense

HubSpot

Salesforce

Demandbase

Job description

About Moloco

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube’s monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Built with AI from day one, Moloco’s planet‑scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI‑powered platform that delivers real business outcomes for mobile app marketers through performance‑based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue‑generating ad businesses that balance user experience and advertiser performance.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You’ll Be Contributing to Moloco

As Director, Integrated Marketing, you’ll be the strategic architect and leader for one of Moloco’s core audience segments. You’ll own the integrated marketing plan: defining segment strategy, developing audience‑focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams.

You’ll spend your time on strategy, cross‑functional alignment, and optimization—not task coordination. You’re a full‑stack marketer: strong strategically, fluent in business, and credible with senior stakeholders.

You’ll be a full‑stack marketer: strong strategically, fluent in business, and credible with senior stakeholders.

The Opportunity

Lead Audience Strategy

• Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
• Define what success looks like: business objectives, KPIs, and priorities for the period
• Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
• Lead the cross‑functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation

Drive Brand & Creative Excellence

• Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
• Own the creative brief process end‑to‑end; develop briefs that translate strategy into breakthrough creative work
• Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy

Build Integrated Campaigns

• Plan and activate sequenced, multi‑channel campaigns that combine brand‑building and demand generation: digital, social, email, events, content, ABM, and field activation
• Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
• Activate proprietary research and owned frameworks as full integrated campaign platforms

Manage Cross‑Functional Alignment

• Build peer‑level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
• Navigate conflicting stakeholder interests: make principled trade‑offs across regions, events, and campaign opportunities
• Coordinate with Regional leads to ensure the global plan can be activated and localized in market

Drive Performance & Optimization

• Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
• Own segment budgets; make strategic allocation decisions to maximize ROI and impact
• Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
• Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings
• Use AI tools to accelerate campaign development, test messaging, and optimize performance

How Do I Know if the Role is Right For Me?

Experience & Background

• 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high‑growth tech company (not just contributing—owning the full motion)
• Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
• Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
• Comfortable with strategic budget allocation decisions and ROI management
• Built or formalized marketing processes and integrated campaign motions in fast‑moving environments

Mindset & Capabilities

• Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
• Business fluent. You understand Moloco’s business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
• Full‑stack marketer. Comfortable owning brand‑building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
• Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
• Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
• Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
• AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster

Application

You can apply for this role through our Open Positions page (or through our Internal Job Board if you are a current employee). The application window for this position is expected to close on July 21, 2026.

Compensation & Benefits

U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, and well‑being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).

The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.

The location for this role is listed above. For base pay range purposes, location‑based compensation is grouped into the following regions. Your region is determined by your assigned work location.

• Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
• Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
• Region C: All other U.S. locations

Salary Ranges:

Region A: $216,000 — $298,080 USD

Region B: $205,200 — $283,176 USD

Region C: $194,400 — $268,272 USD

Moloco Thrive: Benefits and Well‑Being

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Equal Opportunity

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to achieve our vision to become the scaling engine for the Internet economy.

Moloco is an equal opportunity employer. We highly value diversity in our current and future employees and do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law.

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