Director, Integrated Field Targeting and NBA- Rare Disease

Novartis; East Hanover (NJ); Vor Ort; USD 185.500 - 344.500; Vollzeit

Zusammenfassung

Novartis is seeking a Director of Field Targeting & NBA to lead data‑driven targeting for US field teams. You will shape account prioritization, contribute to market access strategies, and drive Next Best Action initiatives in collaboration with I&A and product teams.

The role requires 8+ years in pharma analytics, strong leadership, and a track record of aligning field activities with strategic objectives. Domestic travel and remote collaboration are expected.

Qualifikationen

• Bachelor’s degree in a related field is required; Master of Science and/or MBA preferred.
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
• Proven track record of developing and implementing strategic goals and targets for large field teams.
• Ability to inspire and guide cross‑functional teams toward achieving strategic objectives.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
• Experience collaborating with senior leadership to align field goals with broader business objectives.
• Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals.

Aufgaben

• Maintain and improve customer targeting strategy for all field teams, ensuring alignment with broader goals.
• Improve targeting methods by identifying up‑to‑date, effective approaches.
• Recommend priority accounts/HCPs for field engagement based on reimbursement trends and market factors.
• Address account/HCP needs while adhering to compliance guidelines.
• Devise call plans to balance workload across the field and stakeholders’ needs.
• Support quarterly targeting and field NBA review with stakeholders.
• Support CRM and field operations to ensure NBA implementation.
• Develop NBA ahead of disease state education and product approval with Launch I&A team.
• Provide insights on prioritization of accounts/HCPs based on local ecosystem.

Kenntnisse

Agility

Business Analytics

Forecasting

Data Analysis

Data Science

Market Research

Cross‑Functional Collaboration

Leadership

Communication

Go‑To‑Market Strategy

Healthcare Sector Understanding

Influencing Skills

Innovation

Machine Learning

R (Programming Language)

Ausbildung

Bachelor’s degree in a related field

Master of Science and/or MBA preferred

Tools

Microsoft Excel

R (Programming Language)

Jobbeschreibung

Job Description Summary

Location: #LI-Hybrid

The Insights and Analytics team is dedicated to enabling improved decision‑making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data‑driven decision‑making. Reporting into the ED, Integrated Field Targeting & NBA, this role is crucial in shaping the strategic direction of customer engagement and market penetration. By leveraging data‑driven insights and a deep understanding of the healthcare ecosystem, the Director, Field Targeting & Next Best Action (NBA) equips the field force in a given function with the necessary tools and information to effectively engage with key stakeholders. This role is instrumental in driving the company’s growth by aligning targeting efforts with market access opportunities and evolving healthcare trends.

The ideal location for this role is the East Hanover, NJ or Cambridge, MA site, but a distant working arrangement may be possible in certain states. Distant workers are responsible for the cost of home office expenses and any travel/lodging to the East Hanover or Cambridge site, as determined necessary by the hiring manager. The position will require travel as defined by the business (domestic and/or international).

Responsibilities

• Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function, ensuring alignment with the organization’s broader strategic goals.
• Improve overall targeting methods by identifying and propagating the most up‑to‑date, effective, and efficient approaches within the team.
• Recommend priority accounts / HCPs for field force engagement based on various factors such as reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, and in‑depth understanding of the local healthcare ecosystem.
• Address specific account and HCP needs while adhering to compliance guidelines.
• Devise the call plan for accounts / HCP to balance workload across the field force, while also catering to each account stakeholder’s unique needs and business objectives.
• Support quarterly targeting and field NBA review with key stakeholders.
• Support CRM and field operations to ensure targeting and field NBAs are successfully implemented.
• Work with Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education and product approval.
• Provide insights on prioritization of accounts / HCPs for field force engagement based on reimbursement trends, access positioning, and depth understanding of the local healthcare ecosystem.
• Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs.
• Work with I&A marketing analytics team to ensure NBA provides a coordinated customer experience.
• Coordinate targeting & NBA strategy across all field functions to drive a better customer experience.
• Work with AI/Data science team to develop an NBA decision engine.
• Develop a feedback mechanism to gather insights from the field to promote continuous improvement.

Essential Requirements

• Bachelor’s degree in a related field is required; Master of Science and/or MBA preferred.
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
• Proven track record of developing and implementing strategic goals and targets for large field teams.
• Ability to inspire and guide cross‑functional teams toward achieving strategic objectives.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
• Experience collaborating with senior leadership to align field goals with broader business objectives.
• Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals.
• Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management.
• Demonstrated ability to foster a culture of continuous improvement and data‑driven decision‑making.
• Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation.

Novartis Compensation Summary

The salary for this position is expected to range between $185,500.00 and $344,500.00 per year. The final salary offered is determined based on factors such as relevant skills and experience, with periodic reviews upon joining Novartis. Novartis may adjust the published salary range to reflect company and market factors. Your compensation will include a performance‑based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US‑based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. Employees are also eligible for a generous time‑off package including vacation, personal days, holidays, and other leaves.

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e‑mail to [e-mail] or call +1(877)395‑2339. Please include the job requisition number in your message and let us know the nature of your request and your contact information.

Skills Desired

• Agility
• Business Analytics
• Competitive Intelligence
• Cross‑Functional Collaboration
• Customer Insights
• Customer Orientation
• Data Analysis
• Databases
• Data Science
• Forecasting
• Go‑To‑Market Strategy
• Healthcare Sector Understanding
• Influencing Skills
• Innovation
• Machine Learning (ML)
• Marketing Analytics
• Market Research
• Microsoft Excel
• People Management
• Predictive Analytics
• Product Marketing
• Qualitative Research
• Quantitative Research
• R (Programming Language)
• and 5 more