Director, Healthier 901 Program

methodisthealth; Memphis (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Methodist Le Bonheur Healthcare is seeking a Healthier 901 Program Director to lead growth, partnerships, and outreach for a major community wellness initiative in the Mid-South. You will collaborate with internal teams and external partners to drive engagement and program impact.

The role requires strong leadership, strategic thinking, and event execution excellence within a marketing, communications, and web strategy context. Hybrid collaboration with fundraising and advocacy is expected.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or Public Relations.
• 7-9 years in business, marketing, communications, nonprofit management, development or related field.
• Experience leading and managing a community health initiative or large-scale project management.

Responsibilities

• Lead the growth and expansion of Healthier 901, a community weight loss initiative.
• Collaborate with MLH Foundation to identify and secure partnerships.
• Design scalable outreach strategies aligning with program goals and health priorities.
• Oversee Healthier 901 Fest planning and execution.
• Manage budgets, timelines, and performance metrics for continuous improvement.

Skills

Marketing

Community engagement

Event planning

Partnership development

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Bachelor's Degree in Public Relations

Job description

If you are looking to make an impact on a meaningful scale, come join us as we embrace the Power of One!

We strive to be an employer of choice and establish a reputation for being a talent rich organization where Associates can grow their career caring for others. For over a century, we've served the health care needs of the people of Memphis and the Mid-South.

The Healthier 901 Program Director plays a pivotal role in advancing the organization's mission through strategic community engagement, impactful partnerships, and dynamic event execution. This position is responsible for leading the development, implementation, and expansion of Healthier 901, a community initiative that promote wellness and weight loss throughout the Mid-South. With a strong focus on relationship-building and program scalability, the director oversees signature events, drives integrated marketing efforts and supports fundraising initiatives. This role requires a visionary leader with exceptional organizational skills, a passion for community impact, and the ability to deliver high-quality experiences that align with system-wide goals. This position will work within the Marketing, Communications and Web Strategy department and models appropriate behavior as exemplified in MLH Mission, Vision and Values.

Working at MLH means carrying the mission forward of caring for our community and impacting the lives of patients in every way through compassion, a deliberate focus on service expectations and a consistent thriving for excellence.

A Brief Overview

The Healthier 901 Program Director plays a pivotal role in advancing the organization's mission through strategic community engagement, impactful partnerships, and dynamic event execution. This position is responsible for leading the development, implementation, and expansion of Healthier 901, a community initiative that promote wellness and weight loss throughout the Mid-South. With a strong focus on relationship-building and program scalability, the director oversees signature events, drives integrated marketing efforts and supports fundraising initiatives. This role requires a visionary leader with exceptional organizational skills, a passion for community impact, and the ability to deliver high-quality experiences that align with system-wide goals. This position will work within the Marketing, Communications and Web Strategy department and models appropriate behavior as exemplified in MLH Mission, Vision and Values.

What you will do

• Leads the strategic growth and implentation of the Healthier 901 program, a community weight loss initiative powered by Methodist Le Bonheur Healthcare, with a focus on expanding awareness and driving user engagement.
• Collaborates with the MLH Foundation to help identify, cultivate and secure high-value partnerships with community organizations, sponsors, and business leaders.
• Designs and implements scalable outreach strategies that align with program goals and community health priorities.
• Oversees planning and execution of annual Healthier 901 Fest, from initial planning to day-of execution, with a focus on increasing attendance and program registration.
• Collaborates with internal departments and community-based organizations to maintain a strong presence that enhances program visibility, fosters engagement, and strengthens strategic partnerships within the community.
• Develops and executes user engagement strategies that increase retention and behavior change among registered participants.
• Produces educational content and promotional materials across digital and traditional platforms to support community growth and new partner activations.
• Utilizes community feedback and data-driven insights to refine program offerings, identify engagement trends, and tailor outreach strategies to participant needs.
• Manages program budgets, timelines, and performance metrics to ensure accountability and continuous improvement.
• Serves as the lead coordinator for cross-functional work in the development of integrated marketing, digital and communication strategies with an emphasis on growth.
• Serves as a visible and trusted representative of the organization in both community and business settings, actively engaging in public speaking and advocacy to promote the program's mission, build awareness, and foster goodwill and long-term relationships.
• Performs other duties as assigned to support the mission and strategic objectives of the organization.

Education Qualifications

• Required - Bachelor's Degree Marketing
• Preferred - Bachelor's Degree Business
• Preferred - Bachelor's Degree Communications
• Preferred - Bachelor's Degree Public Relations

Experience Qualifications

• Required - Business, marketing, communications, nonprofit management, development or related field 7-9 years
• Preferred - Experience leading and managing a community health initiative. Prior experience in large-scale project management or event planning.

Skills and Abilities

• Advanced knowledge of marketing, commu