Director, HCP Marketing

Otsuka; United States; Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Paid time off

Paid holidays

Job summary

Otsuka is seeking a Director of HCP Marketing to develop and execute a comprehensive HCP engagement strategy across CNS and related therapeutic areas. You will lead omnichannel promotion, support field teams with tools and training, and collaborate with medical, regulatory, and commercial operations to maximize brand impact.

The role requires deep experience in pharmaceutical marketing, strong leadership, and a track record of managing large investments and complex campaigns.

Qualifications

• Holds a bachelor's degree in business, marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience focused on HCP engagement and omnichannel strategies.
• Experience in CNS/psychiatry/neurology is advantageous.
• Proven ability to manage budgets and large investments with ROI focus.

Responsibilities

• Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives.
• Lead omnichannel HCP engagement, integrating digital, NPP, and personal channels.
• Create promotional tools, messaging, and training for field teams.
• Partner with medical and sales to engage KOLs, manage speaker programs, and congress presence.
• Develop and execute a KOL engagement plan and monitor market access initiatives.
• Use market research and competitive insights to refine strategies and ensure agility.

Skills

Strategic marketing

Omnichannel marketing

HCP engagement

Budget management

Cross-functional collaboration

KOL engagement

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Position Summary

The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for [Centanafadine (CTN), Agitation Associated with Dementia (AAD), or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD)]. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs. The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.

Key Responsibilities

• Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.


• Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.


• Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.


• Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.


• Develop and execute a comprehensive commercial KOL engagement plan.


• Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.


• Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.


• Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts.


• Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.


• Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.


• Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred


• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement


• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred


• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs


• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics


• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution


• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI


• Excellent collaboration and communication skills, with experience working in cross-functional teams


• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives


• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders

Competencies

• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.


• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.


• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.


• Impactful Communication - Communicate with logic, clarity, and respect.


• Influence at all levels to achieve the best results for Otsuka.


• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.


• Empowered Development - Play an active role in professional development as a business imperative.

Salary

Minimum $186,489.00 - Maximum $278,875.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline

This will be posted for a minimum of 5 business days.

Company Benefits

Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Disclaimer

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Equality, Diversity & Inclusion

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting [e-mail].

About Otsuka

Otsuka Pharmaceutical Co., Ltd. is a global healthcare company with the corporate philosophy: “Otsuka–people creating new products for better health worldwide.” In the U.S., Otsuka is comprised of two companies, Otsuka America Pharmaceutical, Inc., and Otsuka Pharmaceutical Development & Commercialization, Inc., that share a deep commitment to the development and commercialization of innovative products in the spaces of neuroscience, nephrology, and digital medicine. Driven by our purpose to defy limitation, so that others can too, we have an unwavering belief in doing more and transcending expectations. In going above and beyond—under any circumstances—for patients, families, providers, and for each other. It’s this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day. OPDC and OAPI are indirect subsidiaries of Otsuka Pharmaceutical Company, Ltd., which is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 34,400 people worldwide and had consolidated sales of approximately USD 14.2 billion in 2023. We invite you to explore our open positions for an opportunity to join our 2,200 colleagues in the U.S. whose passion for our mission and pride in our company has earned us certification as a Great Place to Work by the Great Place to Work Institute.