Director, HCP Marketing

Otsuka America Pharmaceutical Inc.; Madison (WI); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical, Inc. seeks a Director, HCP Marketing to develop and execute an HCP engagement strategy for Centanafadine, AAD, and MDD/PTSD. Lead omnichannel promotions and brand positioning to improve awareness and utilization among HCPs.

You will collaborate with sales, medical affairs, market access, and regulatory to ensure compliant, impactful campaigns, speaker programs, and KOL engagement. Strong analytics and budget leadership are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• 8+ years of pharmaceutical marketing experience with HCP engagement/omnichannel focus.
• Experience in CNS/psychiatry/neurology or related areas preferred.
• Proven ability to develop and execute HCP engagement strategies (NPP, field support, speaker programs).
• Omnichannel marketing expertise across digital and traditional channels.
• Strong analytical skills to leverage data for ROI.
• Experience planning and managing large marketing budgets for ROI.
• Excellent collaboration in cross-functional teams and vendor management.

Responsibilities

• Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives.
• Lead omnichannel strategy integrating digital, non-personal, and personal engagement to maximize reach.
• Create promotional tools, messaging, and training for the field sales team.

Skills

HCP engagement

Omnichannel marketing

Field enablement

KOL engagement

Budget management

Cross-functional collaboration

Analytics

Education

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Job description

Remote

Full time

R13061

Position Summary

The Director, HCP Marketing is responsible for developing and executing the healthcare provider (HCP) engagement strategy for [Centanafadine (CTN), Agitation Associated with Dementia (AAD), or Major Depressive Disorder/Post-Traumatic Stress Disorder (MDD/PTSD)]. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.

The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success.

Key Responsibilities

• HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.

• Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.

• HCP Engagement & Field Enablement: Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.

• KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan

• Market Insights & Competitive Intelligence: Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.

• Brand Positioning & Messaging: Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.

• Market Access Pull Through: Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts

• Cross-Functional Leadership: Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.

• Performance Measurement & Optimization: Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.

• Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred

• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement

• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred

• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs

• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics

• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution

• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI

• Excellent collaboration and communication skills, with experience working in cross-functional teams

• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives

• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders

Competencies

Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development - Play an active role in professional development as a business imperative.

Minimum $186,489.00 - Maximum $278,875.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.

Application Deadline : This will be posted for a minimum of 5 business days.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting [e-mail] .

Otsuka Pharmaceutical Co., Ltd. is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." In the U.S., Otsuka is comprised of two companies, Otsuka America Pharmaceutical, Inc., and Otsuka Pharmaceutical Development & Commercialization, Inc., that share a deep commitment to the development and commercialization of innovative products in the spaces of neuroscience, nephrology, and digital medicine.

Driven by our purpose to defy limitation, so that others can too, we have an unwavering belief in doing more and transcending expectations. In going above and beyond—under any circumstances—for patients, families, providers, and for each other. It’s this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.

OPDC and OAPI are indirect subsidiaries of Otsuka Pharmaceutical Company, Ltd., which is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 34,400 people worldwide and had consolidated sales of approximately USD 14.2 billion in 2023.

We invite you to explore our open positions for an opportunity to join our 2,200 colleagues in the U.S. whose passion for our mission and pride in our company have earned us certification as a Great Place to Work by the Great Place to Work Institute.