Director, GTM Operations Analytics and Insights

Equinix; Dallas (TX); On-site; USD 177,000 - 265,000; Full time

Job summary

Equinix is seeking a senior analytics leader to define strategy and drive insights across GTM functions. You will partner with Sales, Marketing, Customer Success, Finance, and IT to surface critical questions and deliver actionable data-driven decisions.

You will lead a high-performing analytics team, elevate data fluency, and ensure global consistency of data definitions used in executive decision making.

Qualifications

• Senior leadership experience in analytics, GTM/revenue operations, or BI.
• Bachelor’s degree required; MBA or equivalent preferred.
• Track record leading and scaling an analytics function across team, process, and tooling.
• Deep knowledge of Sales, Marketing, and Customer Success data and how it drives revenue.
• Hands-on fluency with BI/data tools (SQL, Tableau, Power BI) and CRM platforms.
• Experience building forecasting models and predictive/prescriptive analytics for executives.
• Executive-grade communication; track record influencing C-suite audiences.

Responsibilities

• Set the strategy and direction for GTM analytics, insights, and reporting across the organization.
• Partner with senior leaders to surface business problems and influence decisions at the C-suite level.
• Lead, mentor, and scale a high-performing analytics team and raise data fluency.
• Ensure data integrity and global consistency of definitions for GTM metrics.

Skills

Analytics leadership

Executive communication

Stakeholder management

Strategic thinking

Mentoring

Education

Bachelor's degree required; MBA preferred

Tools

SQL

Tableau

Power BI

CRM

Job description

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

Job Summary

Analyzes complex business problems and issues using data from internal and external sources to provide insight to decision-makers. Identifies and interprets trends and patterns in datasets. Builds recommendations to improve business unit effectiveness. May develop methods for measuring effectiveness of business unit work. Defines or contributes to analytics strategy. Works to ensure global consistency in data and analytic methods. Works to make data available and increase employees' capability to interpret and use data and analytics tools effectively. May partner with other professionals to develop, assess, facilitate and/or lead programs and processes to support business objectives and strategy implementation.

Responsibilities

Sets the strategy and direction for GTM analytics, insights, and reporting, defining how the organization measures performance and where analytics investment delivers the greatest business impact. Serves as a strategic partner to senior executives and client groups across Sales, Marketing, Customer Success, Finance, and IT — shaping the questions that matter, surfacing emerging business problems, and influencing decisions at the C-suite level. Equips leaders with the data, forecasting, and predictive and prescriptive insights they need to make critical business decisions, while owning the integrity and global consistency of the data definitions those decisions rest on. Leads, mentors, and scales a high-performing analytics team, evolving its capability from reporting to insight generation and raising data fluency across the business.

Analytics Strategy and Thought Leadership

• Drives strategy and direction for analytics and analytics priorities, ensuring alignment with business needs and EDNA commitment
• Brings value to each ask and drives strategy and forward-thinking analytics that would have a stronger business impact. Provides support and development for Analysts and Senior Analysts
• Stays connected with developments in GTM analytics in external markets and suppliers

Client and Stakeholder Management

• Builds relationships and partners with stakeholders (i.e. IT, Finance, senior executive business leaders) to understand requests, make recommendations, implement solutions, and influence decisions. Coaches client groups to present data and insights to business leaders for better adoption and use of insights
• Consults with senior executives and external subject matter experts to unearth emerging business problems requiring instrumentation
• Leads prioritisation of asks for support from EDNA teams

Data Definitions & Integrity

• Drives evolution of current data definitions with key stakeholders (including global and regional functional leads, Finance, EDNA and other functions) for GTM owned measures
• Proactively identifies key emerging business metrics needed to adapt to evolution of business and strategy
• Coordinates with the MDM and business to fix identified data integrity and inconsistency issues, recommending and implementing areas of improvement

Reporting, Analytics and Insights : Evolution and Development

• Ensures delivery maintenance and optimization of key recurring CRO reporting, leveraging available DIO technology to optimise efficacy for recipients in line with their use case for the data
• Delivers analytical insights on business performance, identify key trends and inputs for regular and ad-hoc deliverables
• Leads activities to proactively build insights from highly complex multiple analytics platforms and data mining exercises to make recommendations to optimise business outcomes. This should include advanced predictive and prescriptive analytics

Team Leadership and Development

• Lead, mentor, and develop a high-performing team, fostering a culture of excellence, accountability, and continuous improvement.
• Identify training and development needs to enhance team capabilities and ensure alignment with strategic goals
• Build and evolve skills mix in team over time from reporting to insights capabilities

Qualifications

• Consolidated experience in analytics, GTM/revenue operations, or BI, including senior leadership experience
• Bachelor’s degree required; MBA or equivalent preferred
• Track record leading and scaling an analytics function — team, process, and tooling
• Deep knowledge of Sales, Marketing, and Customer Success data and how it drives revenue
• Hands‑on fluency with BI/data tools (SQL, Tableau, Power BI) and CRM platforms
• Experience building forecasting models and predictive/prescriptive analytics for executives
• Executive‑grade communication; track record influencing C‑suite/E‑staff audiences

The targeted pay range for this position in the following location is / locations are:

• United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual
• Canada - Toronto Office TRO : 154,000 - 232,000 CAD / Annual
• Poland - Warsaw Office WAO : 392,000 - 649,000 PLN / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full‑time position determined by role, level, and location.

The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs.

Individual pay is based on additional factors including job‑related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program

An Employee Assistance program is available to all employees.

US Benefits

• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Canada Core Benefits

• Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
• Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
• Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.
• Core Benefits - Pension: You will be enrolled in the employee capital plan or pension, known as PPK, a contributory pension scheme for you and your employer to save funds intended for withdrawal on retirement.
• Private Medical Insurance: You may enroll yourself and eligible dependents in Private Medical Insurance (PMI) for greater choice, flexibility, and access to specialist care for short‑term illness or injury and so on.
• Life and Accident Insurance: Equinix provides Life and Accident Insurance cover for its employees which you can enroll in.

Other Benefits and Perks

Employees have the option to select and use from a wide range of other benefits including: Annual Leaves, Flex Wallet (flexible spending account), Multi‑sport Card, Lunch Pass Card, Discount Portal, statutory allowances and reimbursements (remote working, corrective glasses reimbursement), and paid and unpaid leaves in line with local market practices and regulatory requirements. More details on eligibility and rules for leaves are in Equinix's HR policies. Eligibility and contribution requirements apply to some benefits, in line with company policy. Benefits are subject to specific plan/program or insurer terms and conditions, including changes at Equinix's discretion. Equinix will be compliant will regulatory requirements on benefits and leaves.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affiffirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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This posting is a new position within our organization.